All things must have a beginning. A starting point. Something that no matter when it is discovered, referenced or consumed, marks a place in time from which it grew, evolved or otherwise became material. If you’re reading this, you’re seeing the start of the Murray Road Agency Blog. However, what you’re viewing didn’t start today, yesterday or even 11 months ago when this company was born.
You see, like many things, a look back reveals a much less distinct starting point. And if one cared or took the time to review the past in detail, there were probably a lot of starts, stops, evolutions, periods of growth, steps backward, flashes of brilliance and utter failures. But that precedes this official beginning—and nobody really cares about that anyway. Today they say the average person’s attention span is 9-seconds—or some timeframe shorter than a goldfish’s ability to focus. And so with that, we better start this thing.
I’ve made the commitment to a blog for the simple fact that I’m in the business of producing content. And if we (my team and I) can’t produce noteworthy and relevant material about ourselves and our brand—how do we think we’ll be able to do it for others? Why should we sell our services if we can’t tell our story and engage others? We shouldn’t.
“Growing Up Outside” gets its origin from my career in the outdoor industry. But here you won’t see product reviews, a list of my favorite firearms or the top three hunts I’ve been lucky enough to experience. If you want that, send me an email or a text—the beauty of this industry is we are always good for a hunting story or six. Back on task though. Yes, some of this content will probably filter in over time—but more importantly this blog will be about the journey. It will feature people, brands and companies I’ve been lucky enough to bond with, learn from or otherwise use to better myself/my team.
This blog will also feature current tactics and techniques and the latest strategies found in the marketing, communications, advertising or other related fields. It will contain quick stories from past successes and a few great examples of failure. Above all, it is my desire that this is a place of open dialogue for people from all industries. True most of my/our work is in the shooting, hunting and outdoor industry—but I have plenty of friends, colleagues, acquaintances and mentors with valuable insights on a myriad of topics.
I will end my first entry with this: I’ve seen so much change, advancement, adaptation and other signs of change in marketing—and all the related disciplines and approaches. Thinking back to when I started as an intern at Federal Premium Ammunition HQ—it’s mind-boggling to comprehend just how different of a market we operate in and of course how drastically the world we live in has changed. Throughout all this turnover, one thing resonates with me—and yet keeps me calm. Blogs are still here!
Way back when I was in college, the online space was emerging. It was becoming integrated into our daily lives, our curriculum and definitely the business world. Part of this new “digital age” was something called a blog. There were great examples of what they should be, but most of the others were irrelevant ramblings written by people out of touch with, or undiscovered by, their target audience. At that time it was said (paraphrasing) that 99% of blogs are read by two people: the author and their mom.
Well guess what? Amidst all the rapidly-changing technology, the incessant social media barrage, the shouting and yelling that print is dead and no one needs email any longer, I am writing a blog. And if we think about that for a second, it should sink in. A blog has been around for 20 years, and they’re still seen as relevant and effective ways to reach audiences. Why? Well that’s because despite all the change in the world—there are still things that hold true for marketers and communicators that we learned in 2000, were told in 1985 and were written about in 1950.
Hmmm—sounds like there might be some worthwhile analyzation and discussion there. I hope you’re here to help us dive into this and an unpredictable amount of other topics. If you are, I’ll know that it’s not just my mom and me reading these entries. And if it is only my mom and me? Well the bad thing is it will mean I totally failed. But the good thing is my analytics will tell me right away. Or is that a bad thing? Bad news delivered quickly is actually powerful if you’re listening and willing to change. Here’s to hoping you’re open to listening. And reading. And submitting. And participating. But most importantly—you’re open to learning and adapting. For if you’re not, how will you succeed in your own endeavors?