Professional Background

Director of Marketing
Taurus Holdings, Inc
Top marketing position responsible for all brand and product marketing, creative, communications, messaging, media relations, events, social media and digital. Strengthened position and reputation of Taurus brands/products through strategic consumer engagement, portfolio management and go-to-market approach. Assembled assets and created tools to better support sales efforts.

Director of Communications
ATK Sporting/Vista Outdoor
Oversaw communications, social media and government relations for $2 billion business unit. Key influencer and decision-maker in new look and structure of company after back-to-back acquisitions of industry-leading brands. Built social media and public relations reporting capabilities and developed platform for regular dissemination. Centralized internal and external communications for over 30 consumer brands with facilities and employees at multiple domestic and international locations.

Media/Internal Relations Manager
ATK Sporting/Vista Outdoor
Solidified agreement with Maxim Magazine to participate in most significant integrated marketing project to date. Increased Sporting Group United Way participation for a 20% increase year-to-year in money raised at one facility. Drove synergies in media buying practices and delivered continued measurable value through earned media opportunities.

Communications and Events Manager
ATK Sporting/Vista Outdoor
Managed events team and worked with sales and marketing functions to improve presence, identify cost savings and increase engagement at over 100 events per year. Had full responsibility for event management and public relations.