HOIST® Renews Partnership with Team Red White & Blue

CINCINNATI, Ohio—April 24, 2024 – HOIST®, one of the fastest growing hydration beverages in the U.S., is proud to announce the continuation of its partnership with Team Red, White & Blue (RWB), the leading health and wellness community for Veterans–with over 200,000 members nationwide. 

Now in its third year, the partnership has grown, and HOIST will be sponsoring a leg of the Team RWB Old Glory Relay, where Team RWB brings the beloved American flag from a special trip oversees back to U.S. soil.

Old Glory begins a journey across six states, from Philadelphia to Chicago, moving across the U.S. through the hands of Veterans and their supporters. HOIST will be sponsoring the relay from its April 27 Columbus, Ohio rally stop through the April 29 rally stop in Cincinnati. As a part of this sponsorship, HOIST will be donating gear to sponsored participants as well as donating product, including its military hydration powder sticks, for use along the entire Old Glory Relay. HOIST will also be donating a portion of its e-commerce sales to Team RWB during a July giveback promotion.  

“We’ve had the opportunity to work with Team Red, White & Blue for three years now, and it’s an honor to collaborate, once again, with an organization that is a symbol of unity, patriotism and support for our Veterans,” said HOIST Director of Business Development Rachel Trotta. “We’re looking forward to sponsoring this year’s relay and are proud to have members of the HOIST team participating. Good luck to all those as they embark on this year’s Old Glory mission!”

Team RWB exists to guide Veterans through the wellness journey, offering both real-life and virtual opportunities that are focused on building a healthier lifestyle. It encourages a strong focus on mental and physical health to ensure that Veterans' best days are ahead. HOIST provides top of the line hydration, which aids in both mental and physical performance, making this partnership an exemplary pairing. The HOIST product line of IV-level hydration ranges from bottled beverage to powder sticks and liquid pouches, all of which provide three times the electrolytes, half the sugar and no artificial sweeteners or dyes. 

For more information about HOIST, visit www.drinkhoist.com or find them on social @drinkhoist. 

Media Contacts 

Corley Frierson, Murray Road Agency 

Corley.frierson@murrayroadagency.com   

Jonathan Harling, Murray Road Agency 

Jonathan.harling@murrayroadagency.com

HOIST® and MedCo Announce Partnership to Expand Accessibility of Rehydration Products

CINCINNATI, Ohio, (March 13, 2024) – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce its partnership with MedCo Sports Medicine (MedCo), the leading supplier of athletic training and sports medicine products. This collaboration will make HOIST IV-level hydration products readily available through MedCo's extensive catalog at medco-athletics.com, providing athletic trainers and sports medicine professionals with a comprehensive range of HOIST hydration solutions.

"We are beyond excited to see HOIST products available on MedCo’s platform," said HOIST Director of Business Development Rachel Trotta. "MedCo’s reputation for excellence and commitment to providing top-notch rehabilitation products aligns perfectly with our mission to provide rapid recovery to those who need it the most.

With this partnership, MedCo customers will now have access to HOIST's innovative line of products, including the popular HOIST powder sticks, liquid pouches, powder pouches and ready-to-drink bottles. This expansive product offering will enhance the options available to those managing physical rehabilitation programs, and solidify HOIST's position as a high-demand resource in the physical therapy and sports medicine industries.

Many athletic departments have seen positive results from implementing HOIST in their athletes’ routines. HOIST helps to cut down on cramping, gives athletes more energy through carbohydrates and electrolytes and enables athletes to perform at their highest levels.

MedCo is renowned for its commitment to offering the most advanced products and services to help prevent injuries and optimize recovery. This partnership reaffirms HOIST’s position as a go-to brand for hydration needs and allows HOIST to positively impact the lives of even more individuals.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on instagram @drinkhoist.

To explore MedCo's extensive range of athletic training and sports medicine products, visit https://www.medco-athletics.com/

Media Contacts:

Corley Frierson, Murray Road Agency

Email: corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com

HOIST® IV-Level Hydration to Propel Veterans' Well-being to New Heights as Official Hydration Partner of WarriorWOD

CINCINNATI, Ohio, (March 6, 2024) – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce its latest partnership with South Carolina based WarriorWOD– a leading nonprofit organization dedicated to helping veterans recover from PTS and other invisible wounds through exercise, nutrition and mentorship.

WarriorWOD offers veterans a prescription for recovery by providing transformative resources including gym access, personalized nutrition coaching and ongoing mentorship to veterans. Through this method, WarriorWOD has seen incredible results. Veterans in its program have seen a 29% decrease in post-traumatic stress symptoms. Every WarriorWOD contribution plays a pivotal role in supporting veterans on their journey to recovery and success. Its mission and approach align seamlessly with HOIST's commitment to promote healthy lifestyles and support members of the U.S. military– making this a fitting partnership.

"We are thrilled to announce that WarriorWOD has partnered with HOIST to bring top-tier hydration to our nation's bravest,” said WarriorWOD President and Executive Director Phil Palmer. "As we continue to help veterans overcome their invisible wounds through exercise and nutrition, integrating HOIST into our programs adds an extra layer of support. This isn't just about quenching thirst; it's about providing the best in hydration to our veterans as they move through their recovery journey."

In this strategic partnership, HOIST will provide vital support to WarriorWOD's initiatives by offering hydration resources and contributing to the overall well-being of veterans participating in the program.

"We are honored to join forces with WarriorWOD in its mission to revolutionize veteran recovery and provide support for invisible wounds," said HOIST Director of Business Development Rachel Trotta. "This partnership aims to make a meaningful difference in the lives of those who have served our country."

As the official hydration of the U.S. Department of Defense, HOIST is proud to continue to show its support to U.S. servicemen and women and to create a positive impact on the lives of veterans–empowering them not only to recover, but also to thrive in their post-military journey.

From HOIST bottled beverages and powder sticks, to its liquid pouches, the HOIST formula is scientifically tested and proven to supply rapid hydration and recovery without compromising taste. The HOIST lineup features a range of IV-level hydration options, all of which provide three times the electrolytes, half the sugar and no artificial sweeteners or dyes.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

To join in the mission to empower veterans and transform lives, visit the WarriorWOD website at https://www.warriorwod.org/about to donate or volunteer.

Media Contacts:

Corley Frierson, Murray Road Agency

Email: corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com