HOIST® IV-Level Hydration to Visit Nashville for RFK Racing Show Car Events

CINCINNATI, Ohio, (June 17, 2024) – HOIST® is excited to announce that it will be making stops to host promotional events at its retailers, Twice Daily in Franklin, Tenn. and Kroger Store 565 in Murfreesboro, Tenn. on Saturday, June 29. The promotional events aim to introduce new people to HOIST, and to support its partner, Roush Fenway Keselowski (RFK) Racing, in the midst of the Nashville Superspeedway’s 2024 NASCAR Tripleheader, June 28-30 consisting of the Rackley Roofing 200, Tennessee Lottery 250 and the Ally 400. 

“We’re proud to have HOIST distributors and retailers who not only welcome our product, but also our team,” said Rachel Trotta, director of business development for HOIST. “These two events will provide people in the Nashville area with the chance to see why HOIST is the #1 hydration partner of RFK Racing, including the pit crews and Chris Buescher.”

At these events, attendees will be able to get an up close and personal look at the No. 17 RFK Racing show car, while sampling the hydration beverage chosen by 8-year veteran at NASCAR’s top level, and RFK team member, Chris Buescher. The HOIST team will also be distributing coupons for buy one, get one free HOIST products.

The RFK Racing Show car will be stationed at the following locations and during the times outlined below.

Kroger

4432 Veterans Pkwy

Murfreesboro, TN 37128

Saturday, June 29 

10 a.m. to 12 p.m. (CST)

Twice Daily

1316 Hwy 96

Franklin, TN 37064

Saturday June 29 

3 p.m. to 5 p.m. (CST)

In January 2024, HOIST and RFK Racing announced their multi-year partnership, which has seen the fast-moving beverage brand serve as the official hydration partner of RFK Racing. 

The HOIST formula is scientifically tested and proven to supply rapid hydration and recovery, without compromising taste, and is offered across a lineup of bottled beverages, powder sticks and liquid pouches.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

HOIST® The Off Roading Hydration Choice for the Summer

CINCINNATI, Ohio, (June 6, 2024) – HOIST®, one of three hydration sources approved for use by the U.S. Department of Defense, provides premier and easy-to-transport hydration perfect for summer travels. From RV camping to hiking and overlanding, HOIST IV-level powder sticks and liquid pouches offer a reliable and compact solution for moments when you need maximum hydration in minimal spaces. 

“Adding HOIST to your overlanding gear will help prepare for tough conditions like high altitudes and hot weather,” said HOIST ambassador and Overlanding expert Talon Sei. “I’ve had long travel days where I’ve been faced with dehydration and exhaustion, having HOIST on hand has saved me in those moments where I needed instant recovery.”

HOIST IV-level powder sticks and liquid pouches are easy to pack and convenient to use, making them the perfect hydration solution for an outdoor adventure. With their compact size, they can easily fit into any backpack or storage compartment, ensuring easy access to hydration, no matter where the journey takes you.

“We know that staying hydrated is essential if you’re looking to make the most out of your time outdoors,” said HOIST Director of Marketing Taryn Lawson. “HOIST provides relief against sun and heat exposure, muscle fatigue and cramps. It’s built to be the best rapid hydration solution and we’re excited to see all the ways it can help people stay safe and enjoy their time this summer.”

Whether you are exploring remote locations, hiking through rugged terrain or spending long days in the sun, having HOIST on hand helps you stay hydrated and energized throughout your journey.

The HOIST isotonic formula ensures that your body can quickly absorb the electrolytes and carbohydrates it needs to keep you going strong. The HOIST lineup includes powder sticks for easy mixing on the go, liquid pouches for a quick and refreshing drink or the bottled beverages for a convenient grab-and-go option.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

HOIST® IV-Level Hydration Trusted by the U.S. Military

CINCINNATI, Ohio, (May 1, 2024) – This May, in honor of Military Appreciation Month, HOIST®, one of the fastest growing hydration beverages in the U.S., will offer a special sweepstakes promotion to honor the brave men and women in our Nation’s Armed Forces. Trusted HOIST ambassadors and partners have teamed up to not only share their positive experiences with HOIST, but to help spread the message about the benefits of HOIST IV-level hydration through the Kicking Off Military Appreciation Month Sweepstakes which runs May 1-12, 2024.

"We’re proud to say that HOIST is offered at 90% of U.S. Army bases globally," said HOIST President and Co-founder Kelly Heekin. "Knowing that our product is tested and trusted by U.S. Service Men and Women is an amazing compliment. We want to thank all the members of the Armed Forces for their contributions and dedication to protecting our Nation."

As a part of this sweepstakes, HOIST is teaming up with partners Nine Line Apparel, Premier Body Armor, Vertx and Wiley X. On May 13, one winner will be randomly selected to win a lengthy list of prizes. The giveaway entry period ends May 12, 2024, at 11:59 p.m. EST. To enter, fans have been asked to follow the giveaway instructions on the sweepstakes’ Instagram post which can be found via the HOIST page @drinkhoist. 

HOIST Military Appreciation Sweepstakes Prize List: 

• HOIST: Three cases of HOIST bottles, HOIST Powder Sticks and Shaker Bottle, plus an Americana T-shirt and Warfighter Hat.

• Vertx: Multicam Ready Pack 2.0 along with the VTAC Battle Belt Accessory Collection.

• Premier Body Armor: Ready Pack Level IIIA Insert, Bleed Control Kit and four Can Coolers. 

• Wiley X: A sleek pair of WX Founder Eyewear. 

• Nine Line Apparel: A $200 Gift Certificate redeemable on Nine Line's website.

As one of three electrolyte sources approved for use by the U.S. Department of Defense, HOIST is dedicated to bringing its high-quality hydration to any who seek to perform at their best, even under the most demanding conditions.

“I drank Hoist for 4 days straight, while running 250 miles in all conditions, and never once had any stomach distress or got tired of the taste,” said retired U.S. Navy Seal and HOIST Ambassador Chadd Wright. “Hoist has everything in it that your body needs and nothing it doesn't where electrolytes are concerned."

HOIST proudly supports the U.S. Military beyond this sweepstakes through its nonprofit efforts. This year alone, HOIST has announced partnerships with Team Red, White & Blue (200,000+ members nationwide), Health 4 Heroes and Warrior WOD, allowing HOIST to help aid veterans' recovery through exercise, nutrition, and mentorship. HOIST also works with veteran-founded Black Rifle Coffee Company, whose outposts across the U.S. now offer HOIST products.

"HOIST is the trusted hydration brand of the world's most fearless warfighting units for a reason," said Tyler Merritt, CEO of Nine Line Apparel and HOIST ambassador. "Where other brands claim they help you recharge, but just pump your body with artificial sweeteners, HOIST fuels you with the pure ingredients needed to complete the mission. Combined with their deep commitment to supporting the veteran community, HOIST is the ideal drink for any patriot looking to spend their hard-earned dollar with a company that shares their values."

The HOIST formula is scientifically tested and proven to supply rapid hydration and recovery, without compromising taste, and is offered across a lineup of bottled beverages, powder sticks and liquid pouches.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.