Industry Day at the Range: The Ultimate Experience in the Hunting and Shooting Sports Industry

LAS VEGAS, N.V. – August 26, 2024 – SHOT Show® Industry Day at the Range is the most influential one-day trade event in the industry. It's the only range event officially associated with the SHOT Show and is proudly sponsored by the National Shooting Sports Foundation (NSSF). The 20th annual event will take place on January 20, 2025. Held the day before the opening of SHOT Show, this event draws over 2,500 invited and vetted media members and buyers to preview and test the latest products. This is where innovation meets hands-on experience, setting the stage for what's to come in the year ahead.

This event promises to be bigger and better than ever which is evident by the continued range expansions to meet the demand of the event. The day is split into two sessions: in the morning, the range opens to invited media members who are welcome to stay the entire day. Registered buyers, dealers, distributors, and retailers are invited to attend, with the session opening at 12 p.m.

Remaining Sponsorships and Exhibit Spaces:

• Media Lunch Sponsor - Exclusive Shooting Bay; 25 or 100 yards

• Event App Sponsor - Exclusive Shooting Bay; 25 or 100 yards

• Shared Bay: 100 yards

• 10x10 Shooting Area: Ranging from 25-1,000 yards, a Suppressor Area and Shotgun: Clay Targets

• 10x10 Non-Shooting Display

With over two hundred manufacturers exhibiting each year, this event offers a truly exclusive opportunity to showcase new products before they hit the market. The event garners hundreds of millions of digital impressions, making it a high-value, high-impact advertising opportunity for both big and small brands alike. Sponsors and exhibitors begin to receive media coverage the moment Industry Day at the Range begins, and this coverage continues during SHOT Show and throughout the year. This means your brand and new products are generating buzz before the competition even gets started.

Exhibitors are encouraged to secure their space promptly as availability is limited. The 2025 Industry Day at the Range will once again be held at the Boulder Rifle and Pistol Club in Boulder City, Nevada, on Monday, January 20, 2025—the day preceding SHOT Show.

Exhibit pricing is available here and exhibitors can secure their spot by registering.

More information about Industry Day at the Range can be found at SHOTShowRangeDay.com. 

Industry Day at the Range

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually before the opening of SHOT Show®, Industry Day at the Range provides members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer marketing during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.

Industry Day at the Range™ Introduces Taurus USA as 2023 Buyer Lunch Sponsor

LAS VEGAS, N.V. – August 31, 2022 – SHOT Show® Industry Day at the Range Industry Day at the Range is pleased to announce that Taurus USA, manufacturer of premium handguns, will be the exclusive Buyer Lunch Sponsor at the 2023 range day event. Industry Day at the Range will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 16, 2023 from 8:30a.m. to 4:30p.m.

As the Buyer Lunch Sponsor for the upcoming Industry Day at the Range, Taurus USA will provide lunch tickets to all registered buyers in attendance. Lunch vouchers may be redeemed at any of the food trucks throughout the premises.

“We’re honored to have Taurus USA as our exclusive Buyer Lunch Sponsor next year,” said Kelsey Puryear, Industry Day at the Range Manager. “This sponsorship means more face time with buyers, giving Taurus USA ample opportunities to engage with attendees and promote their brand and products. They will also be able to take advantage of standard sponsorship perks, including an exclusive shooting bay, additional media coverage and more.”

“Taurus USA is honored to be next year’s Buyer Lunch Sponsor and share new products with buyers in our industry,” says Cody Osborn, Marketing Director of Taurus USA. “At Taurus USA, we pride ourselves in our culture of innovation, rugged craftsmanship and next-generation design and engineering. And we’re thrilled to have the opportunity to share that story with Industry Day guests in 2023.”

Every year, several of the industry’s most well-known brands, manufacturers and organizations come together to give media and buyers the opportunity to test and evaluate new products. There are shooting lanes for all firearm types, tents for non-shooting companies and ample space for on and off-road vehicles and other product demonstrations.

About Taurus Holdings, Inc.

Taurus Holdings, Inc. (“Taurus”) and its subsidiaries continue to evolve and produce revolutionary new products. In addition, new standards for quality and efficiency help deliver reliable and affordable guns to the market. Taurus is based in Bainbridge, Georgia. Taurus is owned by Taurus Armas, S.A. which is a publicly traded company based in Brazil. Taurus Armas S.A. manufactures a wide variety of consumer and industrial products that are distributed worldwide. More information is available at taurususa.com.

About Industry Day at the Range

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day at the Range provides invited members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.