Savage Arms® Expands Jones & Company Sales Representation Responsibilities

WESTFIELD, Massachusetts – May 26, 2023 – Savage Arms has relied on Jones & Company for sales representation for more than 35 years and has expanded the company’s territory in 2023. Jones & Company will now handle the Midwest and Western states for Savage arms, while retaining Southern and TALO state responsibilities as well.

Savage Arms has spent decades delivering new firearms for shooters and hunters across the country. In the last five years, the storied manufacturer has delivered innovative new products to additional categories while reaching new heights in sales. The brand’s portfolio features high-quality, reliable and advanced firearms for the competitor, hunter, shooter, defender, plinker and general firearms owner.

“Jones & Company has been essential to Savage Arms for more than three decades,” said Vice President of Sales and Marketing Rob Gates. “Their history with our brand and shared success has not blurred their focus or wavered their commitment to servicing our retailers in key areas. Adding new territory to their responsibilities will allow a new focus and further the commitment to our customers and consumers.”

Jones & Company’s capabilities were a key driver in this decision. The team possesses the talent, high-level account management, technology and product knowledge needed for growth. Jones & Company offers the complete package of analytics, excellent customer service, deep-rooted relationships, professional presentation skills and an expansive team of professionals to handle the diverse and growing Savage brand and product lines.

“Savage Arms was the first vendor Jones & Company began representing in 1983,” said Aaron Cordero, Senior Vice President & Principal of Jones & Company. “We are proud of our success together and excited to expand our coverage in the Midwest and Western states. We look forward to growing our business together.”

To learn more about Savage's extensive line of leading firearms, visit savagearms.com.

Media contact: Tim Brandt, Murray Road Agency

E-Mail: tim.brandt@murrayroadagency.com

About Savage

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.

Savage Arms® Announces Licensing Program Updates

WESTFIELD, Massachusetts – May 23, 2023 – The Savage Arms licensing program, in partnership with the Group 3 Holdings licensing group, remains on track to be available in the 4th quarter of 2023. The new line is comprised of hunting apparel, camping equipment and lifestyle apparel. The licensing team is now taking meetings with key retailers/customers and the full assortment will be in stores in the spring of 2024.

“Our licensing program is progressing nicely and will get the Savage brand into several new categories,” said Beth Shimanski, Director of Marketing at Savage Arms. “The development and licensing teams have done a great job aligning our brand with high-performance and premium gear for hunters, campers and anyone who enjoys the outdoors. And the lifestyle pieces with their premium fabrics and designs will garner attention from anyone.”

Several new lines/items including basecamp products, technical hunting apparel, sportswear, non-technical apparel, functional bags and storage products were on display at the 2023 Shooting, Hunting and Outdoor Trade (SHOT) Show. Interest has been high and the first items will be for sale online in the fall of 2023.

To learn more about Savage's extensive line of leading firearms, visit savagearms.com.

For more information on this licensing partnership, or to set up meetings, contact Group 3 Holdings through marygleason@group3holdings.com.

Media contact: Tim Brandt, Murray Road Agency

E-Mail: tim.brandt@murrayroadagency.com

About Savage

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.

Savage Arms® Announces New 400 Legend in Over a Dozen Models

WESTFIELD, Massachusetts – May 8, 2023 – Savage Arms is proud to partner with Winchester® Ammunition to bring deer hunters several rifles chambered in 400 Legend in time for 2023 hunting seasons. The new hard-hitting, yet mildly recoiling, caliber means new opportunities for deer hunters across the country. Savage will launch the 400 Legend in the 110 Apex Hunter XP, 110 Hog Hunter and Axis II XP—but will also chamber it in another 11 models in 2023.   

Straight-walled cartridges, and especially the 400 Legend’s predecessor the 350 Legend, were born for states like Ohio and Michigan. The premise being bring modern projectiles and cartridge technologies to areas, states and hunters originally limited to shotgun slug or historically limited rifle caliber options. Due to the popularity of these cartridges that has been driven by performance—straight-wall options have gained traction outside of traditional shotgun slug areas as well. The 400 Legend will no doubt continue this legacy and Savage has responded by adding it to so many rifles in its lineup.

"Savage is dedicated to chambering the best calibers for hunters and shooters," said Beth Shimanski, Director of Marketing at Savage Arms. "The 400 Legend brings ballistic advances and advantages--and when combined with our extensive rifle lineup--the benefits only increase. Deer hunters are in for a treat this fall as we'll have 14 options available in plenty of time for this season."

The numbers behind the 400 Legend are impressive. This straight-walled cartridge offers 100% more energy than a 12 gauge slug with 55% less felt recoil. When compared to its rifle counterparts and predecessors, the 400 Legend brings the same amount of energy as the 450 Bushmaster, with a reduction in felt recoil of 20%. Finally—the 400 Legend offers 25% more energy than the 350 Legend for more penetration and improved terminal ballistics.

More information on the full lineup of Savage rifles chambered in 400 Legend, as well as when they will be available, can be found at www.savagearms.com. Those interested in learning more about the cartridge, its development and the full story behind it all, can go to www.winchester.com. 

Media contact: Jake Dahlke, Murray Road Agency 
E-Mail: jake.dahlke@murrayroadagency.com

About Savage

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.