Winchester Repeating Arms® Taking Full Advantage of NEW TrueTimber® Prairie Camo on Multiple Guns in 2020

INMAN, S.C. – July 7, 2020 – Winchester Repeating Arms has announced multiple firearms are now available in TrueTimber’s NEW Prairie Camo. Models that have featured TrueTimber Strata in the past, including the popular SX4 and SXP, can now be found in the Prairie pattern as well. Originally designed as an abstract waterfowl pattern, Prairie has quickly gained traction outside the wetlands, blinds, marshes and sloughs. Prairie can easily transition from open flatlands to the turkey woods to open desert terrain and from the tree stand to the duck blind without missing a beat.

“We are really excited to see all of these Winchester guns sporting TrueTimber camo this year and we love the lineup,” said TrueTimber CEO Rusty Sellars. “Everybody knows the Winchester name, and everyone knows they deliver top of the line products that perform above the rest time after time. Our new Prairie pattern is really taking the waterfowl community by storm and we think the combination of these guns mixed with Prairie is going to have a big impact on hunters in any setting they might encounter.”

Winchester SX4

The Winchester SX4 series has a worldwide reputation for speed, reliability and handling. The new Super X4 is lighter, faster cycling, smoother swinging and more ergonomic than ever. The SX4 is available in multiple configurations utilizing TrueTimber camo. The SX4 Waterfowl Hunter features a complete Prairie camo finish including the stock, forearm, barrel and receiver. The SX4 Hybrid Hunter features Prairie camo on the stock and forearm paired with a Flat Dark Earth (FDE) Cerakote finish on the receiver and barrel. The SX4 Hybrid Hunter is also available in TrueTimber Strata. 

Winchester SXP Hunter

The Winchester SXP Hunter is lightweight, has a centered balance and delivers instant pointability. The Super X design provides users faster follow-up shots utilizing an inertia-assisted slide-action that can deliver three shots in half a second. The SXP is available in multiple configurations utilizing TrueTimber camo. The SXP Waterfowl Hunter features a complete Prairie camo finish on the stock, forearm, barrel and receiver. The SXP Hybrid Hunter offers Prairie camo on the stock and forearm paired with a Flat Dark Earth (FDE) Cerakote finish on the receiver and barrel. The SXP Hybrid Hunter is also available in TrueTimber Strata.

Winchester SXP Defender

The Winchester SXP Defender features a shorter, 18” barrel, paired with the same reliability and speed the SXP is known for to deliver a well-rounded defense shotgun. The SXP Defender is offered in both TrueTimber Strata and Viper Urban options for a diverse set of applications. 

Winchester XPR Hunter

The Winchester XPR Hunter delivers a high-performance hunting rifle at an extremely affordable price. This rifle features hardened steel components, a superior M.O.A. Trigger system and a rugged, no nonsense design that is sure to put meat in the freezer. Both the XPR Hunter and XPR Hunter Scope Combo are available in TrueTimber Strata camo.

To see footage of the Winchester firearms in TrueTimber camo, please view the following videos:

Winchester SX4 Waterfowl Hunter in TrueTimber Prairie

Winchester SXP Hybrid Hunter in TrueTimber Prairie

Winchester SXP Defender in TrueTimber Strata

Winchester XPR Hunter Scope Combo in TrueTimber Strata

To see footage of Winchester firearms at 2020 SHOT Show Industry Day at the Range, please view the following videos:

TrueTimber SX4 and SXP Shotguns at Industry Day at the Range

XPR Hunter Scope Combo in TrueTimber Strata at Industry Day at the Range

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages. 

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Special Edition Fourth of July T-Shirt Sale

INMAN, S.C. – June 30, 2020 – TrueTimber has announced the Independence Day Freedom T-Shirt Special sale. The TrueTimber limited edition Freedom Logo Tee and the Flag Logo Tee are on sale for $9.99 now, through July 4 at the TrueTimber online store. After July 4, the TrueTimber Flag Logo Tee will return to its normal price of $19.99 and The Freedom logo Tee will only be available while supplies last. Don’t miss out on this opportunity to take your patriot Fourth of July gear to the next level. 

“The Fourth of July is such an important holiday for everyone across the U.S and we are really excited to have these shirts rolling out so all of our fans can celebrate Independence Day in style,” said TrueTimber CEO Rusty Sellars. “The TrueTimber family is a very patriotic group and it is an honor to be able to represent the red, white and blue for the Fourth with our gear.”

As summer continues heating up, make sure to check out the entire TrueTimber Fishing lineup. Designed and built from real world knowledge and experience, TrueTimber Fishing gear provides protection from the elements and superior comfort no matter the conditions. Utilizing advanced technology, TrueTimber fishing gear can provide much needed protection from the harsh sun while maintaining superior breathability giving anglers and outdoorsmen and women the ability to stay cool and protected longer than ever before. 

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages. 

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

MLF® and TrueTimber® Return to Competition for Bass Pro Tour Heavy Hitters Event on the Kissimmee Chain

INMAN, S.C. – June 4, 2020 – The Major League Fishing Bass Pro Tour is returning to action this weekend on the Kissimmee Chain of Lakes in Florida following Stage Three presented by TrueTimber which concluded March 18. The announcement comes after the restructuring of the schedule due to COVID-19 restrictions. This Heavy Hitters event will take place June 7-12 and will feature all 80 MLF Pros fighting for the $745,000 in prize money. TrueTimber anglers Edwin Evers and David Dudley will be in the pack looking to regain traction as competition resumes, fighting for valuable points in the hunt for the REDCREST Championship.

The traditionally eight stage MLF Bass Pro Tour, has been reduced to five stages after successfully completing three stages earlier this spring before events were forced to be postponed. This Heavy Hitters event followed by one more July 10-15 on Lake Champlain will conclude the season. For the safety of all involved, fan events and gatherings have been cancelled for the remainder of the season. Fans will have the opportunity to get full event coverage live at MajorLeagueFishing.com. Standings in the abbreviated five-stage tour will count towards the 2021 REDCREST Championship qualification. 

“After working with state, local and Public Health officials, we feel we can return to the water for two finals tournaments in 2020,” said Boyd Duckett, MLF Co-Founder and pro angler. “Fishing is an inherently socially distant sport and while we will miss seeing our fans face-to-face, the Bass Pro Tour can deliver the drama of live-action sports to fans, while participating responsibly in a phased approach to help restart the economy.”

Defending REDCREST Champion Edwin Evers currently stands 29th with David Dudley just ahead of him at 27th in overall standings with only a three-point difference between them. Both anglers sit just above the REDCREST qualification line which encompasses the top 30 anglers. 

“I’m excited to get back to fishing,” said Evers. “It’s in our blood and for me to have the National Anthem go off and get back in the boat and compete against the best guys in this race for a REDCREST qualifier will be fantastic. Over these last few weeks, this competition has been missing from my life!” 

“We are really excited that all of the anglers have the opportunity to get back to the competition and we can’t wait to see Edwin and David in the official return to action,” said TrueTimber CEO Rusty Sellars. “MLF has been a great partner for years and we love being able to be a part of these events. We wish everyone competing the best of luck and look forward to watching the competition. 

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Retailers can order now by contacting renee@truetimber.com. Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages. 

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About Major League Fishing 

Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America's living rooms on Discovery Channel, World Fishing Network, CBS, CBS Sports Network, Discovery Channel, Sportsman Channel and on-demand on MyOutdoorTV (MOTV). The new Bass Pro Tour consists of eight events and a championship. MLF will also continue its popular Cup events and World Championship, all of which use the same entertaining and conservation-friendly catch, weigh and immediate-release format. For more information, visit MajorLeagueFishing.com and follow MLF on Twitter, Instagram and Facebook. Also, for more information about MLF anglers, see Game & Fish magazine, the official publication of MLF.