TrueTimber® Joins Bass Pro Shops, Black Rifle Coffee in Extending Sponsorship with JR Motorsports No. 9 Car

INMAN, S.C. – August 6, 2020 – TrueTimber has extended the partnership with JR Motorsports on Noah Gragson’s No. 9 car as the NASCAR Xfinity Series enters the back half of the 2020 season. JRM announced that Bass Pro Shops, TrueTimber and Black Rifle Coffee will stay on as co-primary sponsors for an additional 16 races as Gragson chases the NXS Championship. The partnership trio were on board at the beginning of the 2020 season for Gragson’s season-opening win at Daytona.   

“This has been very exciting news and we love seeing the TrueTimber logo and pattern on Noah’s car,” said TrueTimber CEO Rusty Sellars. “Noah has shown a ton of talent and brings a lot of energy to the track every week. We have worked closely with JRM for some time now and are thrilled to have the opportunity to continue our involvement with the team. Our friends at Bass Pro Shops and Black Rifle Coffee have been great partners and we look forward to seeing what the future holds with this extension.”

This season marks 22-year-old Gragson’s second year with JR Motorsports where he has been gaining a lot of traction against the rest of the field. Gragson currently sits third in the Xfinity Series season standings with two wins, eight top-five and 11 top-10 finishes this year. 

“I was able to spend time with Rusty [Sellers] and his entire group at TrueTimber before this pandemic hit and I can’t thank them enough for allowing me to represent their brand throughout the 2020 season. What they have been able to do with their company is amazing and that time spent with them learning about TrueTimber and their company is something I will never forget. To represent Johnny [Morris], Rusty [Sellers], Evan [Hafer] and Mat [Best] along with their three brands is something I am thankful for and hopefully I continue to do them proud this year,” said Gragson. “Hopefully we can continue our strong run together and celebrate at the end of the year with the Xfinity Series Championship trophy. 

Fans can also see TrueTimber patterns, logos and artwork in eNASCAR Coca Cola iRacing on Brad Davies No. 88 JR Motorsports car. Davies currently sits 12th in season points with five races remaining before playoffs.  

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages. 

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

MLF Bass Pro Tour Stage 3 Presented by TrueTimber® Airing Full Coverage on Discovery Channel

INMAN, S.C. – July 30, 2020 – Major League Fishing Bass Pro Tour Stage 3 Presented by TrueTimber will air on Discovery channel in two segments on August 1 and August 8. Catch up on the action from Lake Fork, Texas earlier this spring as the top anglers in the world competed at the highest level. Fans can follow the action both Saturday mornings from 7 to 9 a.m. ET/PT. The August 1 airing will show the Stage 3 knockout round with the August 8 episode showing the championship round.

Fans are encouraged to keep an eye out for pro anglers and TrueTimber brand ambassadors, Edwin Evers and David Dudley as they compete and fight for big fish in the highly competitive field. Following the shortened 5 Stage season, Evers currently sits in 28 overall with 236 points and Dudley sits in the 21st spot overall with 251 points. Both anglers stand in the top 30 overall, qualifying them to compete in the 2021 REDCREST Championship in February.

“This was a great opportunity to get involved with the Bass Pro Tour and we are thrilled to see the event being aired on Discovery,” said TrueTimber CEO Rusty Sellars. “We always love seeing Edwin and David compete at this level against some of the best in the world. Between those two and the rest of the field, fans are guaranteed to see an action-packed event.”

The traditionally eight stage MLF Bass Pro Tour, was reduced to five stages after successfully completing three stages earlier this spring before events were forced to be postponed in order to minimize the spread of COVID-19. For the safety of all involved, fan events and gatherings were cancelled for the remainder of the season. Fans will have the opportunity to get full event coverage live at MajorLeagueFishing.com and when each stage is aired on Discovery Channel. Standings in the abbreviated five-stage tour now count towards the 2021 REDCREST Championship qualification.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages. 

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About Major League Fishing 

Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). The Bass Pro Tour consists of eight events and a championship streamed live on www.MajorLeagueFishing.com and MOTV. In late 2019, MLF acquired FLW which expands their portfolio to include the world’s largest grassroots fishing organization, including the strongest five-fish format professional bass fishing tour, the Tackle Warehouse Pro Circuit, as well as the Toyota Series, Phoenix Bass Fishing League presented by T-H Marine, and Abu Garcia College Fishing presented by YETI, and High School Fishing presented by Favorite Fishing. For more information on the league and anglers, visit MajorLeagueFishing.com and follow MLF on Twitter, Instagram and Facebook.  

NEW TrueTimber® Camo Face Masks Now Available in Popular Patterns

INMAN, S.C. – July 29, 2020 – TrueTimber has announced the release of new camo face masks now available on the TrueTimber online store. The face masks are currently offered in TrueTimber Strata and Kanati camo patterns and are being sold for $3.99 while supplies last. Customers can also find 4oz Alcohol Based Hand Sanitizer bottles currently available for $2.50 on the TrueTimber online store. 

“While we have done our best to adjust to these uncertain times and restrictions associated with COVID-19, our team has made it a point to stay ahead of the game and help out where we can,” said TrueTimber CEO Rusty Sellars. “Our sister company LaKota Products has had a lot of success in manufacturing PPE materials, separate from hunting and now we have the ability to work closely in producing camo options. With that expertise and those resources so readily available, now if you want a camo mask, we have one in your favorite pattern.” 

Additionally, TrueTimber invites customers to check out the new hat lineup available on the online store. 15 new color, camo and style options are now available for only $5.99. The new options include variations with multiple TrueTimber camo patterns including Viper Aqua, Viper Snow, Tundra and Rift. A wide variety of traditional color options are also available. 

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages. 

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.