Major League Fishing Professional Angler Chris Lane Joins TrueTimber® Team of Brand Ambassadors

INMAN, S.C. – February 9, 2021 – TrueTimber has announced the addition of Chris Lane to the lineup of TrueTimber brand ambassadors. The Alabama native joins the team leading up to the 2021 Major League Fishing season where he will compete on the biggest stage against the top bass anglers in the world. TrueTimber will also be sponsoring Chris Lane’s son, Cal Lane, for his first year on the MLF Pro Circuit at just 18 years old. 

“We are thrilled to have Chris and Cal join the team and we can’t wait to see them performing at the highest levels in our TrueTimber fishing gear,” said TrueTimber CEO Rusty Sellars. “Chris has had an extremely impressive career on the professional circuit and brings a ton of experience as a seasoned angler. We love that Cal has carved his own path into the professional fishing world and as a family run company, we couldn’t be happier to support this father and son duo.”

Chris Lane brings an impressive resume to the table as the 2012 Bassmaster Classic winner and has eight tour level wins under his belt. Going into the 2021 MLF season, Lane has 39 top 10s, 52 top 20s and has accumulated over $2.1 million in winnings over his career. Additionally, he is a seven-time BASS Tournament Trail winner and six-time Bassmaster Classic qualifier.

Cal Lane finished sixth in the Toyota Series Southeastern Division in his first season fishing as a pro, compiling more than $3,000 in winnings. He earned a top 10 finish on Neely Henry Lake last year, earning him enough points to qualify for the Toyota Series Championship. This impressive performance pushed Lane to the next level, where he will be competing in the MLF Pro Circuit in 2021.

The TrueTimber ambassador program sponsors a wide variety of talented and diverse outdoorsmen and women from the hunting and fishing world as well as the NASCAR circuit. To learn more about the entire lineup of TrueTimber brand ambassadors, please visit TrueTimber.com/brand-ambassadors. Brand ambassador content and features can also be found on TrueTimber’s Facebook, Instagram and Twitter pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Camo Featured on New and Upgraded Rambo Electric Bike Models for 2021

INMAN, S.C. – February 2, 2021 – Rambo Bikes has launched three new electric bikes, expanding the lineup of models available in TrueTimber camo for 2021. In addition to the new models, Rambo has made upgrades to numerous models previously available in TrueTimber camo.

“Rambo has been on the cutting edge of electric bike technology and we are really excited to hear about all the improvements and new models,” said TrueTimber CEO Rusty Sellars. “These bikes have revolutionized many new hunting methods and have expanded the capabilities of hunters exponentially. This, paired with our TrueTimber camo patterns, has vastly improved hunters’ ability to get in and out of locations undetected.” 

A total of eight Rambo electric bikes are now available in TrueTimber camo patterns including Viper Western, Viper Woodland and two new patterns, Viper Urban and VSX. All three new models for 2021, the Venom, the Megatron and the Prowler, feature TrueTimber camo.

“The upgrades on our models from 2020 into 2021 have now made what others consider aftermarket upgrades, standard on Rambo’s 2021 models,” said Rambo Bikes Head of Product Development, Robert Meyer. “For example, the Rebel 1000w bikes now comes with a 21AH battery giving you a range of up to 48 miles. Many other brands charge over $600 and now it is a Rambo Rebel standard.”

The 2020 Rambo Bikes moving forward into 2021 have received numerous upgrades, especially the size of the battery they are equipped with. Every bike will now have a minimum of a 48v 14AH battery giving each model a much longer range. The three new models feature dual 1000w Ultra Drive hub motors, a 14-speed internal gear hub, piston brakes and a dual battery option giving them a range of 80 miles.

 To learn more about the entire TrueTimber brand and see all available patterns, visit

TrueTimber.com. Details about future product launches can be found on TrueTimber’s

Facebook, Instagram and Twitter pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Teams up with Winchester Repeating Arms for 21 Days to WINchester Giveaway

INMAN, S.C. – January 27, 2021 – TrueTimber has teamed up with Winchester Repeating Arms to host the 21 Days to WINchester giveaway beginning today. One lucky winner will be randomly selected at the end of the 21-day promotion period to win a Winchester XPR Strata MB in TrueTimber Strata camo and a $500 TrueTimber gift card. To enter, fans should visit TrueTimber.com/giveaway and fill out the online entry form. Promotion ends February 16, 2021.

“We are really excited to start the new year with this great giveaway alongside our friends from Winchester,” said TrueTimber CEO Rusty Sellars. “Winchester has knocked it out of the park once again with this new XPR and we absolutely love it in our Strata camo pattern. Winchester has long been a trusted name in the industry for creating high-performance, reliable guns that are extremely popular with all kinds of hunters. We are thrilled to see the XPR Strata MB added to the long list of Winchester guns available in TrueTimber camo and we can’t wait to crown a winner.” 

The giveaway winner will be one of the first people to get their hands on this new XPR variation from Winchester Repeating Arms when it becomes available later this year. This giveaway is open to continental U.S. residents only and entrants must be age 21 or older. Other restrictions apply. For more information and additional coverage on the giveaway, fans are encouraged to follow the hashtag #21DaysToWINchester on the TrueTimber and Winchester social media pages.

Winchester XPR Strata MB

The Winchester XPR rifle is a step forward in design and manufacturing, bringing a high-performance hunting rifle from the trusted Winchester brand. This 2021 SHOT Show Special is an accurate bolt-action hunting rifle featuring a composite stock with TrueTimber Strata camo finish. The barrel and action feature a Flat Dark Earth Perma-Cote finish, precision button-rifled barrel with muzzle brake, M.O.A. trigger system, bolt unlock button and a detachable magazine. The XPR TrueTimber Strata MB is available in 14 popular calibers, including the new 6.8 Western. MSRP $699.99.

To learn about the entire TrueTimber product line and see all available patterns, visit

TrueTimber.com. Details about future product launches can be found on TrueTimber’s

Facebook, Instagram and Twitter pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.