TrueTimber® Expands Fishing Apparel Lineup with Multiple New Items

INMAN, S.C. – May 6, 2021 – TrueTimber has announced the introduction of multiple new and distinctive fishing apparel items to an already impressive lineup. When shade is nowhere to be found and the thermometer pushes triple digits, TrueTimber fishing apparel offers unmatched protection from the sun and heat, coupled with ultimate breathability. Each item was designed with performance in mind and TrueTimber camo accents offer a unique style perfect for the boat or out in town.

“We’ve spent a lot of time researching, developing and perfecting our fishing lineup and we are really excited to see these items hit the shelves this fishing season,” said TrueTimber CEO Rusty Sellars. “As any fisherman will tell you, some of the harshest conditions you might face as an outdoorsman can be out on the water. All of our TrueTimber fishing gear is built with both style and performance in mind and the accent of our unique fishing camo patterns makes these items really stand out.”

TrueTimber Linafin™ Chiller™ Pullover

Proven TrueTimber Chiller technology offers a unique cooling effect and sun protection for harsh days. A flat cross-structure yarn technology offers a wide surface area to quickly transfer body heat and reflect sunlight. An inorganic additive is incorporated into the polymer to create small channels that promote cooling. This technology, paired with a low bulk yarn, maximizes the garment’s breathability to keep users cool and dry all day long.

The TrueTimber Linafin Chiller Pullover is constructed with an 88% polyester, 12% spandex 4-way stretch body fabric. This quick dry, moisture wicking technology promotes odor control and offers UPF 50 sun protection. An integrated face gaiter and hood deliver complete sun-coverage. Mesh paneling add comfort and breathability while a zippered sunglass pocket with microfiber cleaner tops off this versatile and user-friendly pullover. The Linafin Pullover is available in multiple color options featuring different TrueTimber camo pattern accents. MSRP $39.99.

ArrowWood All-In-One Pullover Hoodie

The TrueTimber ArrowWood All-In-One Pullover Hoodie features a 4-way stretch, 90% polyester, 10% spandex full memory yarn composition. This quick dry, moisture wicking technology features odor control to keep users feeling fresh on even the hottest days. An integrated hood offers valuable sun protection. The ArrowWood Pullover Hoodie is available in two color combinations, one of which features the NEW TrueTimber Riptide pattern. MSRP $39.99.

Twin Reef Short

The TrueTimber Twin Reef Short is where style meets performance. A 95% polyester, 5% spandex insta-dry micro woven body fabric offers breathability with a durable finish. The 9” inseam makes this the perfect short for a long day on the boat, the golf course and anywhere in between. The Twin Reef Short is offered in Khaki, Cool Gray and Steel Blue. MSRP $24.99 

To learn more about the entire TrueTimber product line and see all available patterns, visit

TrueTimber.com. Details about future product launches can be found on TrueTimber’s

Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® and ProFISHiency Team Up for Spring Fishing Sweepstakes

INMAN, S.C. – April 19, 2021 – TrueTimber has teamed up with ProFISHiency to host a giveaway tailored for bass fishermen and women heading out on the water this spring and summer. Three lucky winners will be randomly selected over a three-week period to win a rod and reel combo from ProFISHiency along with a $250 TrueTimber gift card. To enter, fans can ‘swipe’ on the interactive TrueTimber Instagram giveaway story posts for their chance to randomly be selected as a winner for the weekly prize. 

“Fishing season is in full swing and we thought this was the perfect time to work with ProFISHiency to give our fans a chance to win some awesome prizes,” said TrueTimber CEO Rusty Sellars. “ProFISHiency offers competition quality rods at a price any fisherman can get behind and that is an idea we are very thrilled to support. We look forward to our three lucky winners having a great setup out on the water.”

Week 1 Prize (4/19/21):

ProFISHiency 7’2” Medium Heavy Casting Rod with a ProFISHiency P4-13 Baitcast Reel (MSRP $157.99) and a $250 TrueTimber Gift Card.

Week 2 Prize (4/26/21):

ProFISHiency 7’2” Medium Heavy Spinning Rod with a ProFISHiency A13-3K Spinning Reel (MSRP $157.99) and a $250 TrueTimber Gift Card.

Week 3 Prize (5/3/21):

ProFISHiency 7’2” Medium Heavy Spinning Rod with a ProFISHiency Silk-E3K Spinning Reel (MSRP $217.99) and a $250 TrueTimber Gift Card.

The giveaway story will be posted each Monday over the next three weeks, 4/19, 4/26 and 5/3, at 6:30 p.m. EST. Users simply need to ‘swipe’ on the interactive promotion story slide to be entered for a chance to win. Each story post will be live for a 24-hour period. One winner will be randomly selected each week, entrants can enter each week for multiple chances to win. This giveaway is open to residents of the continental U.S., 18 years or older. Other restrictions apply. To read all terms and conditions, please visit: TrueTimber.com/giveaway.

Each rod offered in the giveaway comes from the ProFISHiency David Dudley Signature Series, featuring TrueTimber Rift camo. Dudley, a TrueTimber brand ambassador, worked closely with ProFISHiency to help design a rod that can compete at the professional level, but still be offered at an affordable price. To learn more about David Dudley Signature Series rods, please see the linked video.

In addition to David Dudley, fans can follow the giveaway through popular TrueTimber brand ambassadors and ProFISHiency professional anglers, Bailey Boutries and Hannah Wesley on their social media channels as well. To learn more about the entire TrueTimber lineup of brand ambassadors, please visit: TrueTimber.com/Brand-Ambassadors.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Partners with Honda on 2021 Special Edition Off-Road Vehicles and Full Line of Performance Apparel

INMAN, S.C. – April 7, 2021 – TrueTimber and American Honda have joined forces to form an amazing partnership of two world-renowned brands. Working side-by-side, the two industry leaders have developed new, special edition off-road vehicles as well as a co-branded line of outdoor apparel featuring the TrueTimber Viper Urban camo pattern. These special edition Honda Talon and Pioneer models, accompanied by the performance lifestyle apparel, will be available to consumers in the Summer of 2021. 

“It’s really incredible to watch what we have been able to create through this partnership and it has been great getting to work hand in hand with a brand like Honda,” said TrueTimber CEO Rusty Sellars. “Honda is a premier name in the powersports industry, and we are thrilled to announce TrueTimber fans can now find Honda side-by-sides in TrueTimber camo. With Honda’s ability to offer top of the line off-road vehicles, paired with our capabilities in producing performance apparel, this partnership is off to an impressive start and looks to have a very bright future.” 

The new special edition (SE) versions of both two- and four-seat Talon sport side-by-sides, and both three- and five-seat Pioneer 1000 multipurpose side-by-sides, come pre-installed with accessories some customers typically add after the initial vehicle purchase. These flagship trim levels add value by saving money and improving comfort and convenience, and they help drivers explore further. Owners will also stand out from the crowd, thanks to exclusive TrueTimber Viper Urban camo graphics now available through this special collaboration.

“As well as Honda’s Talon and Pioneer 1000 perform, there are some drivers who demand even more, and they typically pursue that edge through accessories,” said Brandon Wilson, Manager of Advertising, Sports and Experiential at American Honda. “We’re pleased to help those customers extend their adventures, while also saving money and time. These Special Edition versions of our flagship side-by-sides are already outfitted with components that previously could only be added after the initial purchase. The icing on the cake comes in the form of striking Viper Urban Camo graphics, which ensure these Special Editions look the part.”

The co-branded clothing line features aspects of both Honda and TrueTimber, to create a truly spectacular, unique product line, made to withstand any adventure. Proven and trusted TrueTimber performance materials are utilized on all garments, to create adventure ready apparel that is both stylish, and tough as those who will be wearing it. Select pieces feature TrueTimber Viper Urban camo accents to flow seamlessly with the special edition side-by-side models.

2021 Talon 1000R SE / Talon 1000X-4 SE

Designed with off-road excitement, precision and quality in mind, the Talon 1000 platform is a fusion of Honda’s experience in two- and four-wheel design and racing, pushing the envelope of what is possible in a production sport side-by-side. Nonetheless, customers who are only content to be in front of the pack sometimes modify their Talons with accessories to improve performance and style. Honda is now offering Special Edition trim levels of the 1000R two-seat and 1000X-4 four-seat Talons, ready to go with accessories already installed. Upgrades include a front bumper, winch kit, vented windscreen, light assembly, rear-view mirror and door lowers, adding real value and convenience to an already capable machine.

·      Color: Viper Urban Camo

MSRP

o   Talon 1000R SE: $26,099

o   Talon 1000X-4 SE: $26,999

Info

o   Talon 1000R SE

o   Talon 1000X-4 SE

2021 Pioneer 1000 SE / Pioneer 1000-5 SE

The industry’s benchmark multipurpose side-by-side, Honda’s Pioneer 1000 is an ideal option for work or play, blending comfort, handling and hauling with user-friendly features like an automatic six-speed Dual Clutch Transmission. Still, many owners opt to equip their Pioneers with accessories after the initial purchase. Now, Honda is offering Special Edition trim levels that come from the factory with many of the most common upgrades already in place, ultimately saving those customers time and money. Offered for both the three- and five-seat versions of the Pioneer 1000, the SE option adds real value, improved performance, visual flair and the capability to go and explore further, thanks to accessories including a roof, windscreen, fender flares, winch kit, rear-view mirror and LED light bar.

·      Color: Viper Urban Camo

MSRP

o   Pioneer 1000 SE: $21,999

o   Pioneer 1000-5 SE: $23,999

Info

o   Pioneer 1000 SE

o   Pioneer 1000-5 SE

To find more information on the Honda and TrueTimber partnership, view the special edition models, or shop the co-branded clothing line, please visit: TrueTimber.com/Honda.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About American Honda
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States. American Honda’s Powersports Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to powersports.honda.com.