TrueTimber® Teams up with Franchi® for September Giveaway

INMAN, S.C. – September 20, 2021 – TrueTimber has teamed up with Franchi USA to host a September rifle giveaway. One lucky winner will be randomly selected at the end of the promotion period to win a Franchi Momentum Elite in TrueTimber Strata camo and a $500 TrueTimber gift card. To enter, fans should visit TrueTimber.com/giveaway and fill out the online entry form. Promotion ends October 11, 2021.

“We are thrilled to team up with our friends at Franchi USA for this giveaway and give one lucky hunter the opportunity to win big going into this season,” said TrueTimber CEO Rusty Sellars. “Franchi has been a longtime partner of ours and it’s no secret they make beautiful rifles that deliver incredibly high quality and performance. This comes just in time for hunting season, and we know our winner will be set up for success not only this year, but for many years to come.” 

This giveaway is open to continental U.S. residents only and entrants must be age 21 or older. Other restrictions apply. For more information and additional coverage on the giveaway, fans are encouraged to follow the TrueTimber and Franchi USA social media pages.

Franchi Momentum Elite

The Momentum Elite delivers Franchi’s trusted performance and quality with the added style and concealment of TrueTimber Strata camo along with a sleek and protective Cerakote® finish. This rifle offers optimal comfort and efficiency with improved ergonomics for an improved fit and feel. Franchi rifles are test-fired to ensure minute-of-angle accuracy at 100 yards. This gun features an adjustable, single-stage trigger, muzzle break and TSA recoil pad for extreme accuracy and added comfort. The Momentum Elite in TrueTimber Strata camo is available in four popular calibers, including the new 6.5 Creedmoor, .308 Winchester, .300 Win Mag and 6.5 PRC. MSRP $799.99.

To learn about the entire TrueTimber product line and see all available patterns, visit

TrueTimber.com. Details about future product launches can be found on TrueTimber’s

Facebook, Instagram and Twitter pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Returns as Sponsor for Noah Gragson’s Return to JR Motorsports in 2022

INMAN, S.C. – September 14, 2020 – TrueTimber has announced a partnership extension with Noah Gragson as he returns to JR Motorsports for the 2022 NASCAR Xfinity Series along with co-partners Bass Pro Shops and Black Rifle coffee. This marks the third straight season Gragson will compete in the NXS carrying the Bass Pro Shops, TrueTimber, Black Rifle paint scheme on his No. 9 car. This announcement comes following Gragson’s back-to-back wins the past two weekends in Darlington, SC and Richmond, VA, marking his third and fourth career NXS victory lane appearance.

“We are really excited to stay on board with the number nine car and to continue to support Noah and the JRM team,” said TrueTimber CEO Rusty Sellars. “Noah brings the heat week after week and is always pushing the limits to be at the front of the pack. He is extremely motivated and loves showing support not only for our brand, but for our co-partners Bass Pro Shops and Black Rifle Coffee. This group has shown its ability to succeed in the past and we can’t wait to see more of Noah running up front.”

Gragson currently sits sixth in NXS points with one race remaining in the regular season, firmly inside the playoff field. So far this season, Gragson has earned ten top-five and 16 top-10 finishes, with his best results being the last two weekend’s wins in Darlington and Richmond. Gragson also won three of the four Xfinity Dash 4 Cash payouts this season, pushing his career total to four after taking the $100,000 bonus at Atlanta Motor Speedway in 2020.

“Johnny Morris believed in me enough to put Bass Pro Shops on my car to start the 2020 season, and it paid off with victory the first time out,” Gragson said. “It was special to stand in Victory Lane at Daytona with Johnny right beside me. Bass Pro Shops, Rusty Sellars at TrueTimber and Evan and Mat at Black Rifle Coffee Company have been fantastic to work with. We still have a lot to accomplish this season but I’m looking forward to battling for a series championship again in 2022.”

During his career at JRM, Gragson won at Dayton in 2020 and again that same season at Bristol Motor Speedway. The young driver has amassed 35 top-five and 62 top-10 finishes in that span and has made the playoffs in each of his three seasons with the team.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Launches New Line of Dry Bags and Cooler

INMAN, S.C. – July 20, 2021 – TrueTimber has announced the introduction of a new line of dry bags and a cooler designed for a variety of applications. The lineup offers multiple sizes and configurations to meet the demands of hunters, fishermen and outdoor adventurists while maintaining TrueTimber’s trusted ruggedness, reliability and performance.      

“We are really excited about this line and know outdoorsmen and women across the industry will be able to put these bags to work,” said TrueTimber CEO Rusty Sellars. “One of the biggest challenges faced in the outdoors is protection from the elements. We have spent a lot of time developing products to protect our customers themselves and now we can offer that same performance and protection for their gear.”  

15L & 25L Round DryBag

The TrueTimber 15L and 25L Round DryBag feature a roll down top with buckles, waterproof welded seams, PVC Tarpaulin and an exterior waterproof pocket with toggled zipper. These bags offer an impenetrable waterproof barrier for day-to-day items in a relatively compact configuration. The 15L and 25L Round Dry Bag feature TrueTimber’s new RipTide camo pattern. 15L MSRP $39.99. 25L MSRP $49.99.

45L KnifeLake™ RollTop Dry Pack

The TrueTimber 45L KnifeLake RollTop Dry Pack features a roll down top with buckles, waterproof welded seams, two mesh side pockets, exterior waterproof pocket with toggled zipper, PVC Tarpaulin and padded and adjustable shoulder straps. This dry pack offers all the valuable traits of a traditional dry bag, but with more capacity and convenient backpack style straps for longer hauls. The 45L KnifeLake RollTop Dry Pack features TrueTimber’s new RipTide camo pattern. MSRP $89.99.

60L & 75L MistRiver™ Welded Dry Duffel

The TrueTimber 60L and 75L MistRiver Welded Dry Duffle feature waterproof welded seams, an exterior waterproof pocket with toggled zipper and the adjustable padded side handles double as both duffel style carry or haul handles. These bags deliver TrueTimber’s trusted waterproof technology in a traditional duffel style bag. The 60L and 75L MistRiver Welded Dry Duffels feature TrueTimber’s popular Strata camo pattern. 60L MSRP $159.99. 75L MSRP $179.99. 

RollTop Back Cooler

The TrueTimber RollTop Back Cooler features a roll down top with buckles, waterproof welded seams, exterior waterproof pocket with toggled zipper, along with padded and adjustable shoulder straps giving users the ability to carry as a backpack. This cooler offers waterproof protection from the elements with interior insulation to keep items inside cold or hot. The RollTop Back Cooler features TrueTimber’s popular Kanati camo pattern. MSRP $129.99.

To learn more about the entire TrueTimber product line and see all available patterns, visit

TrueTimber.com. Details about future product launches can be found on TrueTimber’s

Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.