TrueTimber® Camo Featured on New Honda Navi Graphics

INMAN, S.C. – November 23, 2021 – TrueTimber has announced the Viper Urban camo pattern is now available in a graphics package for the all new 2022 Honda Navi. This announcement follows a partnership announcement with Honda earlier in the year to offer the iconic camo pattern on select Talon and Pioneer models. This graphics package is just one of the many accessories offered by Honda for Navi customers in 2022.  

“This is an awesome addition to our lineup with Honda and we are really excited to see the partnership grow,” said TrueTimber CEO Rusty Sellars. “Our brand and camo patterns are reaching new markets and we are finding more and more folks who love our patterns. This type of growth is great to see, and we look forward to Navi riders having the opportunity to sport our Viper Urban camo. 

Somewhat of a mix between Honda’s Ruckus and Grom, the Navi has the styling of a motorcycle and some convenience features of a scooter, including Honda’s V-Matic automatic transmission—just twist the throttle to go. It’s all wrapped up in an unintimidating miniMOTO package, and thanks to an incredible $1,807 MSRP and gas-sipping performance, the Navi is within reach of almost any customer. With Honda’s proven quality and reliability, it’s also a dependable way to get around town—far more convenient than public transportation or carpooling.

The TrueTimber Viper Urban design and coloration was scientifically engineered to break-up the outline and disguise the movement of objects in shadowed, urban environments. Viper Urban originated with tactical applications in mind but has proven its ability to perform in nearly any low-light environment. This aggressive and stylish pattern has also found new meaning with applications across the power and motorsports industries and is even featured on JR Motorsports’ No. 9 Bass Pro Shops, TrueTimber, Black Rifle Coffee Company NASCAR Xfinity Series car driven by Noah Gragson.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Co-branded Performance Apparel with Honda Now Available

INMAN, S.C. – November 18, 2021 – TrueTimber has announced the co-branded performance apparel lineup with American Honda is now available for purchase online. This unique and stylish lifestyle lineup accompanies the special edition Honda Talon® and Pioneer® models released earlier this year as well as the newly available Honda Navi graphics package that all feature TrueTimber Viper Urban camo. Customers can shop the entire line at shophonda.truetimber.com.  

“Our partnership with Honda has grown a ton in the last year and we are really excited for Honda and TrueTimber fans to get the gear that goes along with it,” said TrueTimber CEO Rusty Sellars. “Viper Urban looks awesome on the Talon and Pioneer UTVs, the Navi and of course this apparel. This gear is built to work hard and look great at the same time, and we can’t wait to see our customers putting it to use.”

The co-branded clothing line features aspects of both Honda and TrueTimber, to create a truly spectacular, unique product line, made to withstand any adventure. Proven and trusted TrueTimber performance materials are utilized on all garments, to create adventure ready apparel that is both stylish, and as tough as those wearing it. Select pieces feature TrueTimber Viper Urban camo accents to flow seamlessly with Honda’s special edition side-by-side models and new graphics package for the Honda Navi which feature the iconic camo pattern.

The new special edition (SE) versions of both two- and four-seat Talon sport side-by-sides, and both three- and five-seat Pioneer 1000 multipurpose side-by-sides, come pre-installed with accessories some customers typically add after the initial vehicle purchase. These flagship trim levels add value by saving money and improving comfort and convenience, and they help drivers explore further. Navi Owners will also stand out from the crowd, thanks to exclusive TrueTimber Viper Urban camo graphics now available through this special collaboration.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Partners with ProLine Baits for New Co-Branded Lineup of Fish Attractants

INMAN, S.C. – September 22, 2021 – TrueTimber has announced a new partnership with ProLine Baits to co-launch a new series of fish attractants. The co-branded ProLine Bait series covers a variety of species including bass, trout, crappie and catfish. Products will be available in store and online at Bass Pro Shops and Cabela’s, as well as online from ProLineBaits.com and on the TrueTimber online store.

“We have been close with the folks at ProLine Baits for quite some time now and we are really thrilled about this new lineup that showcases both the ProLine brand and ours,” said TrueTimber CEO Rusty Sellars. “I can speak from personal experience and say the products from ProLine work great and catch fish time after time. We know our customers demand the absolute best and this new lineup delivers exactly that.”

Each product in the co-branded, multi-species lineup utilizes super concentrated attractants, amino acids and scent enhancers that are packed with feed stimulants and taste enhancers to attract, stimulate and sustain feeding. Each product has an instantly recognizable potent aroma created using key attractants that have been tested for each species of fish.

“We at ProLine Baits are excited and proud of this co-branded venture with longtime friend Rusty Sellars and his great team at TrueTimber,” said ProLine Baits Founder Keith Cisney. “We believe that great things in business are rarely accomplished without teamwork. This partnership exhibits teamwork at its best, bringing the angler a top-of-the-line product with an amazing look. TrueTimber’s encouragement and belief in our product has been instrumental in helping our multi-species range of products reach fishermen everywhere.”

ProLine Baits offers a wide selection of premier fishing flavors and scents that are unequaled in performance. All products are carefully hand-crafted and manufactured in the Carolinas. Pro Line Baits use only the finest quality ingredients to guarantee the angler more on the hook.

To shop the ProLine Baits and TrueTimber co-branded product lineup, please visit Bass Pro Shops or Cabela’s in store or online, as well as ProLineBaits.com or Store.TrueTimber.com. 

To learn about the entire TrueTimber product line and see all available patterns, visit

TrueTimber.com. Details about future product launches can be found on TrueTimber’s

Facebook, Instagram and Twitter pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.