TrueTimber® Official 2022 SHOT Show® Info Desk Sponsor

INMAN, S.C. – January 17, 2022 – TrueTimber has been announced as the Information Desk sponsor for SHOT Show® 2022. SHOT Show attendees will see TrueTimber branding, patterns and logos on each Information Booth on the show floor and worn by SHOT Show information staff. Additionally, TrueTimber will be showcasing a variety of gear and select powersports partner products from Honda® and Segway®.  

“This is a really big year for us, and we are excited to play such a big part in the show,” said TrueTimber CEO Rusty Sellars. “It will be great getting everyone back together at SHOT Show. Between our appearance at Industry Day at the Range and everything we have out at the show, the TrueTimber fans will be thrilled to see all the new and exciting things that we and our partners have to offer.”

Attendees are encouraged to visit the TrueTimber partner displays located in the Venetian Expo lobby, showcasing new models from Honda (VL110) and Segway (VL238) both featuring TrueTimber camo. Honda will be showcasing the Talon UTV featuring TrueTimber Viper Urban camo and Segway will be showing the Fugleman UTV in TrueTimber Prairie camo.  Additionally, attendees can see a variety of new TrueTimber gear in multiple popular camo patterns at the TrueTimber apparel display (CF113) at the Caesars Expo.  

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Returns as Official Camo Sponsor of 2022 SHOT Show Industry Day at the Range™

INMAN, S.C. – January 5, 2022 – TrueTimber will be returning as the Official Camo Sponsor for the 2022 SHOT Show Industry Day at the Range. Additionally, registered media, buyers and trade professionals are invited to visit TrueTimber (booth NS-18) to see an extensive selection of high-performance apparel and gear. Industry Day staff will also be seen wearing TrueTimber Strata apparel throughout the event. Industry Day will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 17, 2022, from 8:30 a.m. to 4:30 p.m.

Slick Woody’s Cornhole Co.® will be partnering with the TrueTimber team in the booth to host a competition giving attendees the opportunity to win a TrueTimber camo hat and gift card to the TrueTimber online store. Participants will be given two tosses to land a bag on the cornhole board, those who successfully land a bag will receive a TrueTimber camo hat. Winners are encouraged to wear their hats during the SHOT Show, as TrueTimber team members will be walking the show all week handing out $50 gift cards, totaling up to $1,000, to select attendees seen wearing the TrueTimber camo hats.  

“We are thrilled to be back at Industry Day at the Range this year and we are really excited about being the official camo sponsor once again,” said TrueTimber CEO Rusty Sellars. “This is such a powerful event for our brand and the entire industry, so it’s really a no-brainer to jump all over this opportunity to get involved. We hope everyone in attendance has the opportunity to stop by and see all the new gear TrueTimber and our partners have to offer.”

TrueTimber will be on-site giving attendees the opportunity to touch, feel and get a first-hand look at the entire lineup of apparel and gear. Attendees will also have the chance to view a wide variety of firearms, off-road vehicles and accessories offered in TrueTimber camo from attending partners including CFMOTO®, Henry Repeating Arms®, Rambo Bikes®, Savage Arms®, Segway®, Slick Woody’s Cornhole Co.® and Winchester®.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Announces New Hunting Apparel Built for Tough Hunts and Harsh Conditions

INMAN, S.C. – January 4, 2022 – TrueTimber has announced multiple new apparel options for hunters facing frigid temperatures and harsh conditions. The new and expanded lineup includes items such as the Waterproof TrueSuede Meritor Parka and BanffFlats Bib as well as a new pattern option on proven TrueTimber favorites, the Longtail Parka and Pant. TrueTimber continues to push the envelope with clothing technology and fabrics to deliver apparel as tough as those who wear it.

“We are really happy with these new pieces and have been extremely impressed with their ability to perform in any conditions we throw them in,” said TrueTimber CEO Rusty Sellars. “Our customers demand the absolute best, so we are always looking for ways to improve our gear and make the nastiest weather that much more tolerable. We put all of our gear through the ringer and these pieces go above and beyond for sure.”

Waterproof TrueSuede Meritor Parka

The Waterproof TrueSuede Meritor Parka is constructed with 150-gram insulation in the body and 100-gram in the sleeves with a 100% polyester exterior for extreme warmth and silent movement. Waterproof breathable fabric with taped seams keeps the weather and the cold out. Large cargo pockets with handwarmer pockets behind paired with a Tricot lining make this the perfect parka for long cold sits. The Meritor Parka is available in TrueTimber Strata and Kanati Camo patterns. MSRP $159.99.

Waterproof TrueSuede BanffFlats Bib

The Waterproof TrueSuede BanffFlats Bib is constructed with 100-gram insulation throughout and TrueTimber’s signature TrueSuede fabric for superior warmth and silent movement. The Waterproof breathable fabric shell with taped seams and a Tricot lining secure body heat and keep harsh weather out. Zippered cargo pockets deliver plenty of storage and 21” leg zippers ensure easy on and off, even over bulky layers. The BanffFlats bib is available in TrueTimber Strata and Kanati Camo patterns. MSRP $139.99.

Longtail Parka

The TrueTimber Longtail Parka is constructed with a 100% polyester waterproof and breathable Weather-Lock shell fabric. An independent interior standup collar and adjustable draw cords on the hood, including rear crown adjustment on the parka keeps water and wind out. Adjustable hook and loop sleeve cuff closures with water resistant spandex internal cuff and waterproof zippers on all exterior pockets keeps hunters and their belongings dry in even the wettest conditions. The Longtail Parka is now available in TrueTimber Strata as well as Prairie camo patterns. MSRP $129.99.

Longtail Pant

The TrueTimber Longtail Pants are constructed with a 100% polyester waterproof and breathable Weather-Lock shell fabric. Completely water and windproof, these midweight pants can handle moderate temperatures or easily be layered for those icy later season hunts. Features zippered leg entry for easy on and off. The Longtail Pant is now available in TrueTimber Strata as well as Prairie camo patterns. MSRP $99.99.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.