TrueTimber® Camo Now Available at ALL NEW Rugged Earth Outfitters® Locations

INMAN, S.C. – April 4, 2022 – TrueTimber has announced that several high-performance apparel items are now available at six all new Rugged Earth Outfitters locations. An addition to the Bealls Retail Group family, Rugged Earth Outfitters is an exciting new retail option for hunters, fishermen and women and outdoor enthusiasts alike. The six new locations are spread across Florida, Indiana, Ohio, Oklahoma, Tennessee and Texas and will each host grand opening events beginning April 2, 2022.

“This is a really exciting announcement, and we know TrueTimber apparel is the perfect fit for Rugged Earth Outfitters,” said TrueTimber CEO Rusty Sellars. “Customers are looking for top quality gear for any adventure—whether shopping for a hunt, fishing trip, or lifestyle apparel, customers can now find it at Rugged Earth Outfitters.”

Rugged Earth Outfitters will be giving away gifts to guests who spend over $25 at any of the grand opening events. Some of the prize offerings include TrueTimber hats and camouflage masks, prizes may vary by location. One gift per guest, per purchase, per day, while supplies last. The grand opening events will take place April 2-3, 2022, and then again, the following weekend, April 9-10, 2022.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About Bealls Family of Stores

Headquartered in Bradenton, Florida since 1915, the family-owned corporation now operates more than 630 retail stores in 22 states under the names Bealls, Bealls Outlet, Burkes Outlet, Home Centric, Rugged Earth Outfitters and online at bealls.com, burkesoutlet.com and homecentric.com. The privately held company has been owned and operated by the founding family for over 100 years. To learn more about Bealls Family of Stores, please visit www.beallsinc.com.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® to Sponsor and Attend Bass Pro Shops World’s Fishing Fair Benefitting Conservation

INMAN, S.C. – March 30, 2022 – TrueTimber is proud to announce their attendance and sponsorship for the 2022 Bass Pro Shops World’s Fishing Fair. The event is set to take place March 30 – April 3, 2022, at the Bass Pro Shops National Headquarters in Springfield, Missouri. Attendees can visit the TrueTimber booth (E-1) and will see TrueTimber logos, signage and camouflage throughout the event. Fifty percent of all proceeds from the event will go to support conservation.

“This is quite the event Johnny Morris and the whole Bass Pro Shops team have put together and we are so excited not to only attend, but to support such a landmark event,” said TrueTimber CEO Rusty Sellars. “The fair will be a blast for the entire family, and we encourage all our TrueTimber friends to join in. We have always put a large effort into supporting the conservation of our natural resources and we know the proceeds from this event will move the needle to further protect wildlife and habitats for generations to come.”

The Bass Pro Shops World’s Fishing Fair will host over 200 exhibits, concerts from the nation’s top artists, daily seminars from the biggest names in the outdoor industry, sales, giveaways and much more. Multiple TrueTimber Brand Ambassadors are attending the event including NASCAR driver Noah Gragson and Professional Angler Edwin Evers.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Pairs New Winchester Repeating Arms® Rifle Offering with Spring Sweepstakes

INMAN, S.C. – March 18, 2022 – TrueTimber is proud to announce the popular Winchester XPR is now available in TrueTimber Midnight camo. The New XPR Extreme Hunter – TrueTimber Midnight MB carries a sleek design with Winchester’s trusted functionality and accuracy. To help celebrate the launch, TrueTimber and Winchester Repeating Arms have teamed up to host the #CountdownToMidnight Sweepstakes where one lucky hunter will win this new rifle and a $500 gift card to the TrueTimber online store. To enter, fans should fill out the online entry form at TrueTimber.com/giveaway. Giveaway ends March 31, 2022, at 11:59 p.m. EST.

“We are thrilled to see Winchester Repeating Arms add this XPR variation to their extensive lineup of shotguns and rifles in TrueTimber camo,” said TrueTimber CEO Rusty Sellars. “TrueTimber and Winchester fans alike have been using Winchester guns in a variety of TrueTimber camo patterns for years now and we are really excited to see the Midnight pattern get added into the mix. This is a great looking gun, and we know one lucky winner will be heading into the woods in style next season.”

The giveaway winner will be one of the first people to get their hands on this new XPR variation from Winchester Repeating Arms. This giveaway is open to continental U.S. residents only and entrants must be age 21 or older. Other restrictions apply. For more information and additional coverage on the giveaway, fans are encouraged to follow the hashtag #CountdownToMidnight on the TrueTimber and Winchester Repeating Arms social media pages. 

New for 2022, the XPR Extreme Hunter – TrueTimber Midnight MB is a bolt action rifle with Tungsten Cerakote finish on the barrel and receiver paired with a TrueTimber Midnight camouflage finish on the composite stock. This rifle features a precision button-rifled barrel, M.O.A. trigger system, two-position thumb safety, bolt unlock button, detachable box magazine, Inflex® Technology recoil pad and sling swivel studs. The Extreme Hunter is available in 14 popular calibers from 223 Rem up to 300 Win Mag.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.