New TrueTimber® Soft Shell Series Answers the Call for Extreme Performance and Versatility

INMAN, S.C. – October 26, 2022 – The new TrueTimber Pulse Axebutté Soft Shell Jacket and Pant series delivers serious performance in one of their most popular and versatile offerings to date. The Axebutté set was designed for hunters on the move. Lightweight enough for mid-season stalks, but hardcore enough to act as the perfect outer shell in the late season cold and wind, hunters will find this to be a go-to apparel system throughout the duration of the season.

“TrueTimber fans remember when we first came out with the Pulse Soft Shell a few years ago, and many of them are still wearing that gear into the woods today,” said TrueTimber CEO Rusty Sellars. “We took what was one of our most popular options and made it even better. With advancements in our technology and manufacturing capabilities, we took something that was already performing at the highest level and took it up a notch. Coast to coast, hunters will have a serious advantage wearing this set.”

A DWR finish and breathable outer shell blocks out wind and water, but promotes continuous airflow to keep body temperature regulated throughout the course of a hunt. The honeycomb fleece backing assists with this process and acts as an added layer of protection from the elements. The 4-way stretch fabric is remarkably flexible, allowing hunters to move around and cross obstacles with ease, as well as remain quiet and comfortable in the woods. This series is great on its own for fair weather conditions, and very effective as a tough outer shell for when mother nature is less forgiving.

Pulse Axebutté Soft Shell Jacket

• 4-way stretch shell

• Honeycomb fleece backing

• Waterproof, breathable fabric

• Zippered chest and lower pockets

• Removable 3-piece adjustable hood

• Adjustable sleeve opening with hook and loop closure

• Available in size S-3XL

• Currently offered in TrueTimber Strata camo

• MSRP $89.99

Pulse Axebutté Soft Shell Pants

• 4-way stretch shell

• Honeycomb fleece backing

• Waterproof, breathable fabric

• 6 pocket design

• Leg zippers for easy boot entry

• Reinforced front pocket for clipping

• Reinforced back kick panel

• Available in size S-3XL

• Currently offered in TrueTimber Strata camo

• MSRP $79.99

To learn more about the entire TrueTimber product line and see all available patterns, visit

TrueTimber.com. Details about future product launches can be found on TrueTimber’s

Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

From the Field to the Boat, New TrueTimber® Coolers Deliver Convenience and Style

INMAN, S.C. – October 4, 2022 – TrueTimber has expanded its line of top-quality apparel and accessories to include a new 24-can soft cooler. Whether it is a trip into the field, to the beach, out on the boat or into town, this rugged new cooler delivers a variety of features making it a must have for outdoorsmen and women everywhere.

“I’m really excited to launch these new coolers and give TrueTimber fans more gear available in their favorite camo patterns,” said TrueTimber CEO Rusty Sellars. “These new coolers are perfect anywhere, offering all day insulation and versatile design for a wide variety of uses. Whether it’s a day out with the family or a backcountry hunt, these coolers are built to our highest standards and offer the usability consumers demand.”

The TTC 24 – Can Coolers are compact and lightweight enough to carry over the shoulder but offer enough room for extended trips. The welded zipper lid and waterproof exterior provides a tight seal keeping water and ice in, without the risk of leaks. Available in both Rift and Strata camo options, these coolers are always ready for the next adventure.  

TTC 24-Can Cooler

• Lightweight, Waterproof Soft Cooler

• Welded Zipper Lid

• Detachable Shoulder Strap

• Available Strata and Rift Camo Patterns

• 24 Can Capacity

• Dimensions: 13.875” x 10” x 12.75”

• MSRP $119.99

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Expands Pulse Lineup with Essential Early Season Hunting Apparel

INMAN, S.C. – September 29, 2022 – From the tree stand to the turkey woods, the new TrueTimber SpikeCave lineup answers the call for serious hunters facing warmer temperatures. Moisture wicking, anti-microbial properties paired with a breathable, lightweight design will keep hunters cool, comfortable and undetected in the woods.

“Ensuring that our hunters have gear for every season is a must here at TrueTimber,” said TrueTimber CEO Rusty Sellars. “We work hard to ensure that we provide apparel that is both high quality and has been designed with the needs of hunters in mind. This new line is no exception and delivers not only great performance but is highly transitional for a variety of hunts and seasons. The SpikeCave set is perfect for the early season bow hunts and can then get pulled out again in springtime when the turkeys start to gobble.”

Pulse SpikeCave LS Performance Crew

The Pulse SpikeCave Long Sleeve Performance Crew is constructed with a four-way stretch 90% polyester, 10% spandex full memory yarn to deliver comfort, breathability and exceptional mobility. A zippered accessory pocket on the left arm keeps smaller gear secure and easy to access. Thumbhole sleeve loops keep the shirt secure under layers or while moving through the woods. Additionally, this high-performance fabric is both moisture-wicking and anti-microbial. The Pulse SpikeCave Long Sleeve Performance Crew is available in TrueTimber Strata camo. MSRP $39.99.

Pulse SpikeCave Performance Pants

The TrueTimber SpikeCave Performance Pants are every bit convenient as they are durable and comfortable. The pants have been designed with 4-way stretch material and a double-layer knee and seat to ensure comfort during the entirety of hunts. Zippers have been added to each pocket and leg opening to ensure security for all the necessary gear. For the in-between season wear, the performance pants have been constructed out of lightweight durable shell fabric, available in the TrueTimber Strata camo pattern. MSRP $99.99. 

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.