TrueTimber® Announces Expanded Presence for 2023 SHOT Show®

INMAN, S.C. – January 13, 2023 – TrueTimber will return as the SHOT Show 2023 Official Information Desk sponsor and has an expanded footprint for the show this year with multiple display areas showcasing a variety of apparel and strategic partnerships.

“2023 is going to be an exciting year for the TrueTimber brand and we are so excited to kick it off at SHOT Show,” said TrueTimber CEO Rusty Sellars. “We have a lot of new, exciting initiatives taking place and our team has done a great job of exhibiting our new products and partnerships with our presence at the show this year. We look forward to seeing everyone at the show and encourage attendees to stop by.”

SHOT Show attendees will see TrueTimber branding, patterns and logos on each Information Desk on the show floor and worn by SHOT Show information staff. Additionally, TrueTimber is showcasing new apparel and partnerships at the following locations:

Venetian Expo Lobby Level 1 (VL132)

First look at the all-new, co-branded lifestyle apparel lineup from TrueTimber and Jack Link’s with special appearances and photo opportunities with Sasquatch.

Venetian Expo Lobby Level 1 (VL110)

All new officially licensed apparel from TrueTimber for Honda, John Deere, Toyota, Ranger RedHead, SHE and Cabela’s Instinct.

Venetian Expo Lobby Level 2 (VL275)

All new officially licensed TrueTimber apparel for Federal, Remington, BLACKHAWK, Hevi-Shot, Ruger, Marlin, Black Rifle Coffee Company and Jack Link’s.

Caesars Forum (CF113)

SNO Trailers Recon trailer with CFMOTO CFORCE 1000 OVERLAND ATV, each featuring TrueTimber Midnight camo.

SHOT Show New Product Center

Six new TrueTimber hunting apparel offerings including the Pulse Adrenaline TrueSuede Down Jacket and Pant, the Pulse WindDance Lightweight Packable Down Jacket and Pant and the Meritor Parka and BanffFlats Bib.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® and Jack Link’s® Protein Snacks Kick Off New Co-Branded Apparel Line at SHOT Show 2023

INMAN, S.C. – January 12, 2023 – TrueTimber has announced a partnership with Jack Link’s Protein Snacks to produce a full lineup of co-branded apparel available to consumers later this year. The all-new apparel line will debut at the TrueTimber and Jack Link’s SHOT Show display (VL132) as attendees enter the show. Attendees are encouraged to stop by the booth to view the new apparel, take photos with Sasquatch and be entered to win exciting prizes.

“We’ve had a great partnership with Jack Link’s for many years now and we are thrilled to see this new line of apparel come together,” said TrueTimber CEO Rusty Sellars. “We share so many values with the Jack Link’s organization and it’s exciting to put such powerful brands together on a project like this.”

TrueTimber has leveraged their impressive manufacturing capabilities to ensure Jack Link’s and TrueTimber fans can soon find co-branded apparel featuring TrueTimber’s trusted fabrics and proven construction. The Jack Link’s and TrueTimber co-branded apparel lineup features a variety of unique styles and designs encompassing both brands. Shirts, hoodies, hats and more will all be available for purchase at retailers across the country.

“It is exciting to partner with another family-owned organization with a strong entrepreneurial spirit that aims to help consumers “Feed Their Wild Side” with high quality & functional outdoor apparel as Jack Link’s does every day with world class protein snacks”. – Mike Bitzer, Jack Link’s Vice President of Business Development. 

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About Link Snacks, Inc. (“Jack Link’s”)

Link Snacks is the #1 Meat Snack brand in the U.S. Headquartered in Minong, Wisconsin, Link Snacks is a family-owned and operated company that represents a heritage of quality, safety and innovation. The company is made up of passionate team members who share an uncompromising commitment to delivering awesome products. Sold in more than 40 countries, the Link Snacks’ family of companies owns a portfolio of brands that includes Jack Link’s®, Lorissa’s Kitchen®, Wild River®, Golden Island®, MATADOR®, BiFi®, and Peperami®. www.JackLinks.com

TrueTimber® Returns as Official Camo Sponsor for 2023 SHOT Show Industry Day at the Range™

INMAN, S.C. – January 10, 2023 – TrueTimber will be returning as the Official Camo Sponsor for the 2023 SHOT Show Industry Day at the Range. Additionally, registered media, buyers and trade professionals are invited to visit TrueTimber (booth NS-18) to view an extensive selection of new apparel and gear. Industry Day staff will also be seen wearing TrueTimber Strata apparel throughout the event. Industry Day will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 16, 2023, from 8:30 a.m. to 4:30 p.m.

“We are so excited to come back for another year as the official camo sponsor for Industry Day at the Range,” said TrueTimber CEO Rusty Sellars. “Industry Day is such an impactful event for the industry, bringing together top brands to showcase everything new and exciting for the year. We love having the opportunity to get our products in front of attendees, see it in action on the staff and see all our partners representing our camo too.”

TrueTimber will be on-site giving attendees the opportunity to touch, feel and get a first-hand look at featured apparel and gear. Attendees will also have the chance to view a wide variety of firearms, off-road vehicles and accessories offered in TrueTimber camo from attending partners including Henry Repeating Arms®, Nukem Hunting®, Rambo Bikes®, Savage Arms®, Segway® and Winchester®.

Additionally, Jack Link’s® Sasquatch will be on-site at the TrueTimber booth throughout the event to support an exciting new announcement between the two brands later at SHOT Show. 

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.