Team Honda HRC Celebrates Historic Win Following New Sponsorship Announcement with TrueTimber

INMAN, S.C. – January 17, 2023 – TrueTimber, the world’s best-selling camo brand, congratulates Team Honda HRC rider, Jett Lawrence, who placed first at AMA Supercross Round #1 in Anaheim. Lawrence became the first athlete to ever open their premier-class career on a win when he placed first in the 450SX Class Main Event less than a month after earning several Rider of the Year awards for his 2023 MX/SX season.

“Jett Lawrence opened the 2024 season and this partnership up with a bang. We know that Team Honda HRC has a lot of talent, and getting to be a part of such a historical moment was really exciting,” said TrueTimber CEO Rusty Sellars. “We are very excited to watch Jett and the rest of Team Honda HRC continue to do great things throughout the 2024 Supercross and Motocross seasons.”

Jett Lawrence’s win comes as a significant win for Team Honda HRC, TrueTimber and himself. Team Honda HRC was able to secure a win to open the 2024 season, while TrueTimber received its first win ever as the Team Honda HRC sponsor. Team Honda HRC enters 2024 with the momentum of an historically successful 2023 season that saw them win a record six AMA titles

Visit HondaRacingCorporation.com to learn more about Team Honda HRC and follow along with their season.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Partners With Hisun Motors® and Remington® on Launch of New Camo SXS

TrueTimber® Partners With Hisun Motors® and Remington® on Launch of New Camo SXS

INMAN, S.C. – January 8, 2024 – TrueTimber, the world’s best-selling camo brand, has partnered with top brands Hisun Motors and Remington Ammunition on a new side-by-side for 2024. The new Remington Pursuit 750 by Hisun features TrueTimber’s Prairie camo pattern alongside the Remington branding to create a truly unique SXS with design elements that stem from a deep passion for the outdoors shared between these industry leaders. The UTVs will be available this spring at local ATV dealers and select retailers nationwide.

“This has been a really great project to collaborate on and it’s exciting to see these industry leading brands come together on this scale,” said TrueTimber CEO Rusty Sellars. “The Pursuit is an impressive vehicle that serious hunters can put to work, and we know they will be thrilled to see Big Green and TrueTimber camo and branding on board. Make sure to stop by at SHOT Show Industry Day at the Range to check it out.”

The new Pursuit 750™ featuring Prairie camo will be on display at SHOT Show Industry Day at the Range™ (January 22, 2024, at the Boulder Rifle and Pistol Club in Boulder City, NV) alongside Hisun Motors and SNOTrailers®. It will be hooked up to a Remington R-20 hunting trailer by SNOTrailer, also featuring Prairie camo.

“Hisun Motor Corp. is looking forward to a successful UTV launch later this year,” said Ryan Daugherty, Senior Vice President of Hisun Motors Corp. “We are extremely excited to be partnering with TrueTimber and Remington to bring a state-of-the-art UTV to the market.”

“Big Green is excited to partner with Hisun and TrueTimber to bring this state-of-the-art UTV to the hunting world,” said Remington Ammunition’s Global Licensing Director Danny Evans. “Hisun created an impressive vehicle for hunters to take into the wild, and the combination of Remington and TrueTimber’s visuals tops this side-by-side off as the premier vehicle on the market. We encourage Industry Day at the Range and SHOT Show attendees to stop by and see it first-hand.”

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

Media Contact

Will Ireland

TrueTimber

will.ireland@truetimber.com

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber Takes it to the Dirt with Team Honda HRC Sponsorship

INMAN, S.C. – January 5, 2023 – TrueTimber, the world’s best-selling camo brand, has entered the world of two-wheel racing with the recent sponsorship of Team Honda HRC. TrueTimber will be the official race team apparel manufacturer of Team Honda HRC leading into the 2024 AMA Supercross, AMA Pro Motocross and SuperMotocross seasons. This announcement stems from a growing partnership between American Honda Power Sports and Products and TrueTimber to include both on- and off-road vehicles as well as co-branded apparel, all featuring TrueTimber camo. 

"This is great news, and we are so excited to expand our partnership with Honda and get involved in the Team Honda HRC portion of their powersports brand," said TrueTimber CEO Rusty Sellars. "Fans have seen TrueTimber camo on Honda side-by-sides, motorcycles and apparel in the past, but can now find it on the track as well, which is really exciting. We wish the best of luck to Team Honda HRC this season and look forward to seeing this partnership showcased on the racetracks and on the podium."

Team Honda HRC enters 2024 with the momentum of an historically successful 2023 season that saw them win a record six AMA titles, and they’re fielding a powerful lineup, with Jett Lawrence and Hunter Lawrence in the premier 450 class, and Jo Shimoda and Chance Hymas in the 250 division.

TrueTimber team members will be attending Round 1 of the AMA Supercross Championship at Angels Stadium in Anaheim, California, on January 6, 2024, where the Team Honda HRC CRF450RWE and CRF250R race bikes will debut TrueTimber branding. Team Honda HRC’s dirt bikes and apparel will continue to display the TrueTimber branding throughout the 2024 season.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

Media Contact

Will Ireland

TrueTimber

will.ireland@truetimber.com

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.