TrueTimber Announces Partnership with Kenda on All-New Sportsman Wheel

INMAN, S.C. – May 15, 2024 – TrueTimber, the world’s best selling camo, is collaborating with Kenda Americana Tire and Wheel on their brand-new Sportsman Camo Wheel. This new wheel made of American steel features TrueTimber’s popular Strata camouflage.

“We are thrilled to announce Kenda as a new licensing partner and to see the Sportsman Wheel out on the road,” said TrueTimber CEO Rusty Sellars. “So many hunters and outdoorsmen utilize trailers and RVs in their outdoor pursuits, and this gives them another chance to utilize our Strata camo in a unique and stylish way.”

This new wheel, available at select U.S. retailers and e-commerce sites, is available in a variety of sizes – 13”, 14” and 15” – and is designed for marine trailers, utility trailers and recreational vehicles. This product is ideal for anyone from avid sportsmen to outdoor hobbyists who want to show off their passion and ride in style.

TrueTimber’s Strata camouflage is featured on a wide variety of apparel, hunting gear and more. This allows the outdoor enthusiast to keep their wheels consistent with all their hunting gear from their shirt to their equipment.

“Kenda tires and wheels are designed for your journey,” said Dave Craig, vice president, general manager, American Kenda Rubber Industries Ltd. “Our new Sportsman wheel series was created for those whose journey includes the outdoors.”

In addition to partnering with TrueTimber, Kenda is officially naming Amy Siewe the spokeswoman of this one-of-a-kind wheel. Commonly referred to as “The Python Huntress,” Siewe has gained fame for her wild outdoor adventures. She will be appearing in Kenda’s advertising, promotion and in-store display materials across the country.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About Kenda

Founded in 1962, Kenda is a global leader in tire development and manufacturing. With over 12,000 employees and factories worldwide., Kenda continues to expand product offerings in the automotive, bicycle, powersports, trailer/specialty and wheelchair markets. Kenda takes pride in operating under the core values of honesty, innovation, quality and customer service to provide the highest level of products and services to customers across the globe. For more information, please visit www.kendatire.com.

Media contact for Kenda: Kim Besst, Marketing Manager public.relations@kendausa.com     614-729-7873

TrueTimber to Sponsor 2024 Old West Invitational Turkey Shoot

INMAN, S.C. – April 30, 2024 – TrueTimber, the world’s best-selling camo brand, has been announced as the Signature Sponsor and Official Camouflage Sponsor of the 2024 Old West Invitational Turkey Shoot. The hunt will take place in Hulett, Wyoming on May 2-4, 2024.

“We are ecstatic to be sponsoring this hunt for a variety of reasons,” said TrueTimber CEO Rusty Sellars. “This is not only an amazing setting for everyone in attendance, but we are always thrilled to support an organization that gives back to the local community and our natural resources. We wish everyone the best of luck and are excited for the stories to come.”

Taking place in the Black Hills under the shadow of the famed Devil’s Tower, the invitation-only hunt takes place to raise funds for the Greater Hulett Community Center. If you are interested in joining the hunt, visit the Sponsor Forms & Information page on the invitational’s website to find more information.

"We are beyond thrilled to have TrueTimber as a premier partner with us in this event,” said Greater Hulett Community Center Program Director Michelle McLerran. “This is an exciting hunting experience to enjoy some beautiful country pursuing the Merriam, and our guides and hunters will have the perfect camo. Thank you TrueTimber for supporting our community."

The Guide Meeting and Reception will be held on the evening of Thursday, May 2, 2024, and will feature a Calcutta Auction. Friday, May 3 is the first day of hunting. An early breakfast and lunch will be provided, with a social hour in the evening followed by dinner and a fundraiser. May 4 is the second and final day of hunting, with an early breakfast provided to hunters and the Awards Luncheon and Hunter Send-Off ending the weekend that afternoon.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber Partners with Alpine Lager on Special-Edition Summer Fishing Can Featuring Riptide Camo

INMAN, S.C. – April 26, 2024 – TrueTimber has partnered with Moosehead Breweries to release a limited-edition can with its Alpine Lager brand featuring TrueTimber’s Riptide camouflage pattern. This collaboration comes with the start of fishing season, providing anglers with the perfect refreshment to enjoy following their outdoor adventures. These specialty cans will be available exclusively in Canada for a limited time where Alpine 24 can packs are sold.

“We are very excited to be partnering with Alpine Lager for their special-edition fishing can,” said TrueTimber CEO Rusty Sellars. “It is always great to partner with a storied brand in a different industry that actively promotes getting outside and appreciating nature. We can’t wait to see TrueTimber and Alpine fans alike celebrating the season with our co-branded fishing merchandise and specialty cans featuring our Riptide camo.”

Riptide by TrueTimber is a fishing camouflage featuring a select mixture of shapes and colors to blend seamlessly into blue skies or water backdrops on the brightest days. Following the release of the limited edition can, Alpine Lager will be offering consumers a chance to win limited-edition co-branded merchandise through a variety of giveaways across participating retail locations and through their social media platforms. Limited-edition merchandise will also be available for purchase on the company’s e-store, while supplies last.

For more information on Alpine Lager, visit their page on the Moosehead Brewing website or  @alpinelagerofficial Instagram and @alpinelager on Facebook. 

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About Moosehead Breweries

Moosehead Breweries Ltd. has been led by the Oland family since 1867, making it the last major brewery in Canada still owned by Canadians. Moosehead’s 156 year history is as rich as the flavour of its beer. Moosehead beer is sold throughout Canada, the United States and in 17 other countries across the world. For more information about Moosehead Breweries visit https://moosehead.ca.