Murray Road Agency Sponsors 2023 NSSF Marketing and Leadership Summit

CHARLESTON, South Carolina – May 8, 2023 – Murray Road Agency is proud to announce its sponsorship of the 2023 NSSF® Marketing and Leadership Summit, May 8-10, 2023 in Savannah, Ga. The event combines elements from two of the Firearm Industry Trade Association’s most popular events over the years, the Industry Summit and CMO Summit. It is well-attended by marketing leaders and company executives across the industry, including some of Murray Road’s current clients.

The 2023 NSSF Marketing and Leadership Summit takes an exclusive look at business culture within the firearm industry and guides discussions through valuable market insights, inspirational speakers, innovators and exciting networking opportunities. The super-conference introduces cutting-edge marketing strategies to the firearm community.

“We have been attending this event and previous iterations since inception,” said Murray Road Chief Operating Officer Kelsey Puryear. “The NSSF does a great job of facilitating collaboration and important discussions. We also like the combination of pertinent industry data presented and the presence of non-industry speakers who bring much needed perspective, insights and motivation. We are happy to join several Murray Road clients and all industry colleagues at this impactful event.”

Murray Road delivers difference-making results for its growing roster of brands and organizations. The full service agency has continued to add talent and resources to better service a wider, more diverse client base. Murray Road is deeply rooted in the outdoor, hunting and shooting industry. As experts in connecting companies and brands to their target audiences, the agency provides services in content creation, social media management, public relations, media buying, event management, digital advertising and more.

To learn more about the 2023 NSSF Marketing and Leadership Summit, visit nssf.org.

For more information about Murray Road and its services, visit murrayroadagency.com or call 843-410-2739.

About Murray Road Agency

Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, we can and will market it. We also excel in retail environments both digitally and brick and mortar. We are an equal opportunity employer and are always looking to add new team members or brand partners. To inquire directly, contact info@murrayroadagency.com. For more information on Murray Road, visit www.murrayroadagency.com.

Savage Arms® Announces New 400 Legend in Over a Dozen Models

WESTFIELD, Massachusetts – May 8, 2023 – Savage Arms is proud to partner with Winchester® Ammunition to bring deer hunters several rifles chambered in 400 Legend in time for 2023 hunting seasons. The new hard-hitting, yet mildly recoiling, caliber means new opportunities for deer hunters across the country. Savage will launch the 400 Legend in the 110 Apex Hunter XP, 110 Hog Hunter and Axis II XP—but will also chamber it in another 11 models in 2023.   

Straight-walled cartridges, and especially the 400 Legend’s predecessor the 350 Legend, were born for states like Ohio and Michigan. The premise being bring modern projectiles and cartridge technologies to areas, states and hunters originally limited to shotgun slug or historically limited rifle caliber options. Due to the popularity of these cartridges that has been driven by performance—straight-wall options have gained traction outside of traditional shotgun slug areas as well. The 400 Legend will no doubt continue this legacy and Savage has responded by adding it to so many rifles in its lineup.

"Savage is dedicated to chambering the best calibers for hunters and shooters," said Beth Shimanski, Director of Marketing at Savage Arms. "The 400 Legend brings ballistic advances and advantages--and when combined with our extensive rifle lineup--the benefits only increase. Deer hunters are in for a treat this fall as we'll have 14 options available in plenty of time for this season."

The numbers behind the 400 Legend are impressive. This straight-walled cartridge offers 100% more energy than a 12 gauge slug with 55% less felt recoil. When compared to its rifle counterparts and predecessors, the 400 Legend brings the same amount of energy as the 450 Bushmaster, with a reduction in felt recoil of 20%. Finally—the 400 Legend offers 25% more energy than the 350 Legend for more penetration and improved terminal ballistics.

More information on the full lineup of Savage rifles chambered in 400 Legend, as well as when they will be available, can be found at www.savagearms.com. Those interested in learning more about the cartridge, its development and the full story behind it all, can go to www.winchester.com. 

Media contact: Jake Dahlke, Murray Road Agency 
E-Mail: jake.dahlke@murrayroadagency.com

About Savage

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.

Primary Weapons Systems to Attend Pew Party by Silencer Shop

Primary Weapons Systems will have the full lineup of BDE™ suppressors on the range, as well as several rifles for attendees to get a closer look at.

PWS (Primary Weapons Systems) will join multiple firearms and accessories companies and other shooting industry members at Silencer Shop’s Second Annual Pew Party on May 6th, 2023. Attendees will get a chance to shoot an array of PWS firearms with the new BDE line of suppressors at the live range event held at The Bunker Gun Club in Clermont, Florida.

Pew Party is an annual event hosted by Silencer Shop showcasing some of the industry’s top firearms and suppressors. The day will also have many prizes and challenges available for attendees. Individuals who attend this exclusive event are able to interact with multiple companies on the range and shoot a large array of guns, both suppressed and non-suppressed. The day will be full of live fire demonstrations, challenges, and time on the range.

The BDE™ (Bravo Delta Echo) line is Primary Weapons Systems’ newest line of suppressors and each showcases a revolutionary 3D printed design using aerospace-grade titanium. The BDE762 and BDE556 will be displayed on PWS rifles, which makes for the perfect suppressor host thanks to the long stroke piston system which helps mitigate blowback. Each suppressor in the BDE™ collection makes the range experience even more enjoyable, making them the perfect addition to Pew Party.

For more information on PWS, visit www.primaryweapons.com and/or stay tuned to PWS eNewsletters and social channels.

Media Inquiries:

pwspr@murrayroadagency.com

About Primary Weapons Systems

Primary Weapons Systems (PWS) was formed in 2008 as a rifle component company and has since grown to be one of the largest firearms manufacturers in the Northwest. The PWS Long-Stroke Piston System which takes the operating system from Kalashnikov’s AK design and merges it with Stoner’s AR platform, gives a hybrid rifle to shooters looking for a low-maintenance yet reliable and accurate firearm. PWS manufactures AR-15s in .223 Wylde, .300BLK and 7.62×39- all with the long-stroke piston operating system. As of 2022, PWS was purchased by Vigilant Gear, LLC. For more information, visit www.PrimaryWeapons.com or @PrimaryWeapons on Instagram & Facebook.