TrueTimber®️ Partners With ECOXGEAR®️ to Provide Rugged Audio

INMAN, S.C. – August 28, 2024 – TrueTimber, the world’s best-selling camo brand, has partnered with ECOXGEAR to create a limited-edition portable waterproof speaker in TrueTimber Strata camouflage. The rugged DEFENDER by ECOXGEAR is one of the most popular speakers from the country’s Original Waterproof Audio company, capable of withstanding the toughest conditions. 

“We are thrilled to partner with ECOXGEAR to bring our Strata camo pattern to the DEFENDER speaker,” said TrueTimber CEO Rusty Sellars. “This collaboration brings a sleek and unique look to a product ECOXGEAR is proud to stand behind. Together, we are providing outdoorsmen and women with a unique and functional product that is guaranteed to add some fun to your next adventure." 

The DEFENDER boasts impressive features like multiple EQ settings, microphone capabilities and party lights. Other key features include: 

• 100W Texas Instruments power amplifier 

• IP67 waterproof and dustproof 

• Bluetooth capabilities 

• EcoCast technology to connect to up to 100 ECOXGEAR and SoundExtreme products 

• Addressable and customizable LED lights and built in flashlight 

• 25+ hour playtime, 6+ hours at maximum volume 

ECOXGEAR CEO Greg Fadul stated, “Bringing the Strata pattern to the DEFENDER combines the rugged, outdoor aesthetic TrueTimber is known for with the unmatched durability and sound quality that ECOXGEAR has delivered since 2006. Offering our customers a product that truly embodies the spirit of the great outdoors.” 

The new DEFENDER is available for purchase on the ECOXGEAR website and at Bass Pro Shops starting at $269.99 MSRP. With its rugged design, exceptional audio quality and camouflage pattern, this limited-edition speaker is set to become a must-have accessory for outdoor enthusiasts. 

More information on ECOXGEAR and its full line of products can be found at www.ECOXGEAR.com.  

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages. 

About TrueTimber 

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com. 

About ECOXGEAR 

Founded in 2006, ECOXGEAR is a leading Bluetooth speaker manufacturer that aims to give customers the best digital music experience as well as the ability to stay connected when working in or exploring the great outdoors. Their products are built to be rugged enough to work in all kinds of environments, be it on land or sea. ECOXGEAR speakers have become a popular choice among people who love to explore the great outdoors. Visit www.ecoxgear.com for more information. 

Savage Arms® Introduces the New AXIS Rifle Line

WESTFIELD, Massachusetts – August 28, 2024 – Savage Arms®, an iconic firearm manufacturer, announces the next evolution of its renowned AXIS rifle line and several new models are now available. Savage set the industry standard in 2010 with the out-of-the-box accuracy of AXIS. For more than a decade, that feat and other features on the platform have not been replicated. These new rifles are an extension of the unmatched affordable accuracy of AXIS with modern features, design and an appeal to all shooters and hunters. The AXIS models listed below are now shipping.   

“AXIS set the bar for affordability and accuracy in regards to rifles,” said Beth Shimanski, Director of Marketing at Savage Arms. "AXIS is built for everyone from novices to experts. We have the right rifle for anyone with options that include wood, camo, compact, left hand, multiple colors and just about every combination within that mix; all with unmatched accuracy and performance, right out of the box." 

The extended line of AXIS rifles showcases five new or updated models that cater to the diverse needs of hunters and shooters. AXIS XP, AXIS 2, AXIS 2 XP, AXIS 2 XP HARDWOOD and AXIS 2 PRO all bring something new and improved to the woods and the range. 

New Lineup 

The AXIS XP gets a new look with improved ergonomics and is loaded with features that are standard on every new AXIS. These rifles deliver tack-driving accuracy on every shot and include precision button-rifled barrels and thread-in head spacing. The updated bolt handle with a sleek, ergonomic design delivers on functionality. This bolt handle will help to enhance user control and comfort during operation, especially in adverse conditions like rain or cold weather. All models are available for $479.00 and come with a factory-mounted and bore-sighted 3-9x40 scope. 

The AXIS 2 takes all the features of the AXIS XP and adds the user-adjustable AccuTrigger. Look for the AXIS 2 in OD Green, Gray and FDE. The AXIS 2 models carry an MSRP of $489.00 

The AXIS 2 XP combines the functionality of the AXIS XP with the performance of the user-adjustable AccuTrigger in the AXIS 2. It comes standard with a factory-mounted and bore-sighted 3-9x40 scope with fully multi-coated lenses and tool-less windage and elevation adjustments. The AXIS 2 XP is available in a wide variety of calibers, the same stock color options as AXIS 2, and in compact, left-hand and compact left-hand models. The AXIS 2 XP models have an MSRP of $549.00. 

The AXIS 2 XP HARDWOOD features enhanced ergonomics with its HARDWOOD stock. This model includes laser-cut stippling on the pistol grip and forend for easier handling in all conditions. The AXIS 2 XP HARDWOOD gives hunters the classic look of a walnut stock with all of the modern features of the new AXIS platform. A factory mounted and bore-sighted 3-9x40 scope with fully multi-coated lenses and tool-less windage and elevation adjustments is included. The AXIS 2 XP HARDWOOD is available for $689.00. 

The final addition to the updated AXIS line, the AXIS 2 PRO, boasts all of the best features of the AXIS family. These PRO models showcase Savage camouflage patterns Woodland and Western, with Cerakote finishes to both match and outlast the elements. Add a threaded barrel and a one-piece rail, and these rifles are ready to get to the range and into the field.  

Whether a shooter prefers a full-size, compact or left-hand model, Savage Arms offers a new AXIS to fit their needs. The company understands that every hunter and shooter is unique, and its rifles should reflect that individuality.  

The AXIS rifle series has always been known for its reliability, accuracy and affordability. The new line-up of AXIS rifles maintains these core qualities while incorporating enhancements based on customer feedback and technological advancements. Savage Arms remains committed to providing hunters with the best tools for success in the field. 

For more information about the full AXIS lineup and Savage Arms and its extensive line of leading firearms, visit savagearms.com. 

Media Contact: Tim Brandt, Murray Road Agency 

Email: tim.brandt@murrayroadagency.com

About Savage 

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world’s largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.  

Industry Day at the Range: The Ultimate Experience in the Hunting and Shooting Sports Industry

LAS VEGAS, N.V. – August 26, 2024 – SHOT Show® Industry Day at the Range is the most influential one-day trade event in the industry. It's the only range event officially associated with the SHOT Show and is proudly sponsored by the National Shooting Sports Foundation (NSSF). The 20th annual event will take place on January 20, 2025. Held the day before the opening of SHOT Show, this event draws over 2,500 invited and vetted media members and buyers to preview and test the latest products. This is where innovation meets hands-on experience, setting the stage for what's to come in the year ahead.

This event promises to be bigger and better than ever which is evident by the continued range expansions to meet the demand of the event. The day is split into two sessions: in the morning, the range opens to invited media members who are welcome to stay the entire day. Registered buyers, dealers, distributors, and retailers are invited to attend, with the session opening at 12 p.m.

Remaining Sponsorships and Exhibit Spaces:

• Media Lunch Sponsor - Exclusive Shooting Bay; 25 or 100 yards

• Event App Sponsor - Exclusive Shooting Bay; 25 or 100 yards

• Shared Bay: 100 yards

• 10x10 Shooting Area: Ranging from 25-1,000 yards, a Suppressor Area and Shotgun: Clay Targets

• 10x10 Non-Shooting Display

With over two hundred manufacturers exhibiting each year, this event offers a truly exclusive opportunity to showcase new products before they hit the market. The event garners hundreds of millions of digital impressions, making it a high-value, high-impact advertising opportunity for both big and small brands alike. Sponsors and exhibitors begin to receive media coverage the moment Industry Day at the Range begins, and this coverage continues during SHOT Show and throughout the year. This means your brand and new products are generating buzz before the competition even gets started.

Exhibitors are encouraged to secure their space promptly as availability is limited. The 2025 Industry Day at the Range will once again be held at the Boulder Rifle and Pistol Club in Boulder City, Nevada, on Monday, January 20, 2025—the day preceding SHOT Show.

Exhibit pricing is available here and exhibitors can secure their spot by registering.

More information about Industry Day at the Range can be found at SHOTShowRangeDay.com. 

Industry Day at the Range

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually before the opening of SHOT Show®, Industry Day at the Range provides members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer marketing during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.