There’s nothing like the chaos of a huge tradeshow. As a veteran of the SHOT Show experience, my whole year tends to center around the frenetic pace of 5 solid days in Vegas with 80,000 of my closest friends. As a content creator for Murray Road, I get more done in that week than I do in an average month.
The pace, though, can be intimidating. The Murray Road team goes to shows like ATA and SHOT prepared to hit the floor early. We have lots of meetings, manage booth planning, and execute all kinds of improvisational public relations matters for our clients. And our team of content creators shoots still imagery, compiles video, and interviews product experts and engineers. We mine for content, in any form. But we also listen. Our main goal is to help you realize your sales goals, and that begins with understanding the big picture, including any obstacles that stand in the way.
Tradeshows offer a unique opportunity for collaboration. An often-overlooked element of teamwork, at least in the age of remote workers, is having the entire team together. Murray Road brings decades of combined tradeshow experience. Together with your in-house product expertise, marketing and sales teams, we can streamline the communication that often slows big projects.
We excel at creativity. We also understand how to practically execute those abstract expectations. Our process makes the actual videography experience painless. We’ll handle set-up and lighting and sound. We can work with your representatives or bring our own personalities. We’re not afraid of the cameras, and we can help calm jittery of nerves.
With all of your products on hand, readily displayed, we can easily create b-roll footage that makes for great transitions and easy editing. The improvisational nature of these videos often results in a final product stitched together from multiple attempts—especially for those who find themselves to be a bit camera shy. Our process removes the stress and ensures a seamless and professional final product.
The end result can be a simple overview video, or a series of focused pieces that cover your entire product line. From short 30-second spots that are perfect for social sharing, to 3-minute features for supplementing blog posts or earned media, we deliver.
While parts of the Murray Road team are still on the show floor, we have others who work behind the scenes to get the message out. We specialize in social media and content distribution and can deliver assets directly to you or manage distribution on your company’s behalf.
The value of this kind of footage speaks for itself. Dedicated fans seek content during ATA and SHOT. Their hunger maximizes marketing efforts. Their enthusiasm often results in increased social sharing and, even better, sets buyers agendas for the year.
Murray Road’s team is here to help. From shaping the message to putting content in front of the right people, we make marketing effortless. Read more about what we offer, or give us a call to talk about your plans.