HOIST

HOIST® IV-Level Hydration Trusted by the U.S. Military

CINCINNATI, Ohio, (May 1, 2024) – This May, in honor of Military Appreciation MonthHOIST®, one of the fastest growing hydration beverages in the U.S., will offer a special sweepstakes promotion to honor the brave men and women in our Nation’s Armed Forces. Trusted HOIST ambassadors and partners have teamed up to not only share their positive experiences with HOIST, but to help spread the message about the benefits of HOIST IV-level hydration through the Kicking Off Military Appreciation Month Sweepstakes which runs May 1-12, 2024.

 

"We’re proud to say that HOIST is offered at 90% of U.S. Army bases globally," said HOIST President and Co-founder Kelly Heekin. "Knowing that our product is tested and trusted by U.S. Service Men and Women is an amazing compliment. We want to thank all the members of the Armed Forces for their contributions and dedication to protecting our Nation."

 

As a part of this sweepstakes, HOIST is teaming up with partners Nine Line Apparel, Premier Body Armor, Vertx and Wiley X. On May 13, one winner will be randomly selected to win a lengthy list of prizes. The giveaway entry period ends May 12, 2024, at 11:59 p.m. EST. To enter, fans have been asked to follow the giveaway instructions on the sweepstakes’ Instagram post which can be found via the HOIST page @drinkhoist

 

HOIST Military Appreciation Sweepstakes Prize List: 

  • HOIST: Three cases of HOIST bottles, HOIST Powder Sticks and Shaker Bottle, plus an Americana T-shirt and Warfighter Hat.

  • Vertx: Multicam Ready Pack 2.0 along with the VTAC Battle Belt Accessory Collection.

  • Premier Body Armor: Ready Pack Level IIIA Insert, Bleed Control Kit and four Can Coolers. 

  • Wiley X: A sleek pair of WX Founder Eyewear. 

  • Nine Line Apparel: A $200 Gift Certificate redeemable on Nine Line's website.

 

 

As one of three electrolyte sources approved for use by the U.S. Department of Defense, HOIST is dedicated to bringing its high-quality hydration to any who seek to perform at their best, even under the most demanding conditions.

 

“I drank Hoist for 4 days straight, while running 250 miles in all conditions, and never once had any stomach distress or got tired of the taste,” said retired U.S. Navy Seal and HOIST Ambassador Chadd Wright. “Hoist has everything in it that your body needs and nothing it doesn't where electrolytes are concerned."

 

HOIST proudly supports the U.S. Military beyond this sweepstakes through its nonprofit efforts. This year alone, HOIST has announced partnerships with Team Red, White & Blue (200,000+ members nationwide), Health 4 Heroes and Warrior WOD, allowing HOIST to help aid veterans' recovery through exercise, nutrition, and mentorship. HOIST also works with veteran-founded Black Rifle Coffee Company, whose outposts across the U.S. now offer HOIST products.

 

"HOIST is the trusted hydration brand of the world's most fearless warfighting units for a reason," said Tyler Merritt, CEO of Nine Line Apparel and HOIST ambassador. "Where other brands claim they help you recharge, but just pump your body with artificial sweeteners, HOIST fuels you with the pure ingredients needed to complete the mission. Combined with their deep commitment to supporting the veteran community, HOIST is the ideal drink for any patriot looking to spend their hard-earned dollar with a company that shares their values."

 

The HOIST formula is scientifically tested and proven to supply rapid hydration and recovery, without compromising taste, and is offered across a lineup of bottled beverages, powder sticks and liquid pouches.

 

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

HOIST® Renews Partnership with Team Red White & Blue

CINCINNATI, Ohio—April 24, 2024 – HOIST®, one of the fastest growing hydration beverages in the U.S., is proud to announce the continuation of its partnership with Team Red, White & Blue (RWB), the leading health and wellness community for Veterans–with over 200,000 members nationwide. 

 

Now in its third year, the partnership has grown, and HOIST will be sponsoring a leg of the Team RWB Old Glory Relay, where Team RWB brings the beloved American flag from a special trip oversees back to U.S. soil.

 

Old Glory begins a journey across six states, from Philadelphia to Chicago, moving across the U.S. through the hands of Veterans and their supporters. HOIST will be sponsoring the relay from its April 27 Columbus, Ohio rally stop through the April 29 rally stop in Cincinnati. As a part of this sponsorship, HOIST will be donating gear to sponsored participants as well as donating product, including its military hydration powder sticks, for use along the entire Old Glory Relay. HOIST will also be donating a portion of its e-commerce sales to Team RWB during a July giveback promotion.  

 

“We’ve had the opportunity to work with Team Red, White & Blue for three years now, and it’s an honor to collaborate, once again, with an organization that is a symbol of unity, patriotism and support for our Veterans,” said HOIST Director of Business Development Rachel Trotta. “We’re looking forward to sponsoring this year’s relay and are proud to have members of the HOIST team participating. Good luck to all those as they embark on this year’s Old Glory mission!”

 

Team RWB exists to guide Veterans through the wellness journey, offering both real-life and virtual opportunities that are focused on building a healthier lifestyle. It encourages a strong focus on mental and physical health to ensure that Veterans' best days are ahead. HOIST provides top of the line hydration, which aids in both mental and physical performance, making this partnership an exemplary pairing. The HOIST product line of IV-level hydration ranges from bottled beverage to powder sticks and liquid pouches, all of which provide three times the electrolytes, half the sugar and no artificial sweeteners or dyes. 

 

For more information about HOIST, visit www.drinkhoist.com or find them on social @drinkhoist. 

 

 

Media Contacts 

 

Corley Frierson, Murray Road Agency 

Corley.frierson@murrayroadagency.com   

  

Jonathan Harling, Murray Road Agency 

Jonathan.harling@murrayroadagency.com

HOIST® and MedCo Announce Partnership to Expand Accessibility of Rehydration Products

CINCINNATI, Ohio, (March 13, 2024) – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce its partnership with MedCo Sports Medicine (MedCo), the leading supplier of athletic training and sports medicine products. This collaboration will make HOIST IV-level hydration products readily available through MedCo's extensive catalog at medco-athletics.com, providing athletic trainers and sports medicine professionals with a comprehensive range of HOIST hydration solutions.

"We are beyond excited to see HOIST products available on MedCo’s platform," said HOIST Director of Business Development Rachel Trotta. "MedCo’s reputation for excellence and commitment to providing top-notch rehabilitation products aligns perfectly with our mission to provide rapid recovery to those who need it the most.

With this partnership, MedCo customers will now have access to HOIST's innovative line of products, including the popular HOIST powder sticks, liquid pouches, powder pouches and ready-to-drink bottles. This expansive product offering will enhance the options available to those managing physical rehabilitation programs, and solidify HOIST's position as a high-demand resource in the physical therapy and sports medicine industries.

Many athletic departments have seen positive results from implementing HOIST in their athletes’ routines. HOIST helps to cut down on cramping, gives athletes more energy through carbohydrates and electrolytes and enables athletes to perform at their highest levels.

MedCo is renowned for its commitment to offering the most advanced products and services to help prevent injuries and optimize recovery. This partnership reaffirms HOIST’s position as a go-to brand for hydration needs and allows HOIST to positively impact the lives of even more individuals.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on instagram @drinkhoist.

To explore MedCo's extensive range of athletic training and sports medicine products, visit https://www.medco-athletics.com/

Media Contacts:

Corley Frierson, Murray Road Agency

Email: corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com