Tim Brandt Joins Outdoor Stewards of Conservation Foundation Board

MIDDLEBURY, Conn. – February 21, 2024 – Outdoor Stewards of Conservation Foundation (OSCF) announces its newest Board of Directors member with the appointment of Tim Brandt. Outdoor Stewards of Conservation is dedicated to expanding cultural acceptance of hunting, fishing, trapping and target shooting through research-based recruitment efforts, National engagement programs and far-reaching communication campaigns.  

Brandt joins the OSCF Board as he starts his 20th year in the outdoor industry, the first half of which was spent on the brand/corporate side of marketing and communications. Brandt founded and co-owns The Murray Road Agency headquartered in Charleston, South Carolina. The agency has a full team of marketing, communications, content and creative professionals that works with some of the premier brands in the hunting, shooting and outdoor space.

“We are excited to add Tim to our Board of Directors,” said Outdoor Stewards of Conservation Foundation Executive Director Jim Curcuruto. “We have several key initiatives in 2024 and beyond that warrant and will rely on exposure, visibility and support. Tim’s background, knowledge and network will be key assets to us and a terrific addition to our diverse and accomplished Board.”

“This is an honor and a can’t miss opportunity all at once,” said Brandt. “OSCF has done an amazing job filling the void and providing a voice for the future of our sports, passions and industries. Jim and this impressive team have told a much-needed story with research-based data and essential information that we all need to ensure success in the future. I look forward to playing my part and building momentum that brings change, growth and success as we forge new paths to the next generation of wildlife conservation efforts.”

About OSCF

Outdoor Stewards of Conservation Foundation (OSCF) is a 501c3 nonprofit organization that works with all facets of the outdoor industry to improve cultural acceptance of hunting, fishing, trapping and target shooting. We use research-based communications and engagement programs that help recruit the next generation of HATS (Hunters, Anglers, Trappers and Shooters) and promote the fact that HATS are primary funders and stewards of conservation in America. To learn more about OSCF programs; “Fill A Bag While Filling Your Tag”, “Come With!”, “Connecting with Conservation” and the “Outdoor Industry Communication Council”, please visit www.OutdoorStewards.org  or contact Jim Curcuruto at (203) 450-7202, jim@stewardsofconservation.org.

Murray Road Agency Named AvantLink 2023 Agency of the Year Finalist

CHARLESTON, South Carolina – December 19, 2023 – Murray Road Agency, a full suite marketing agency rooted strongly in the hunting, shooting, tactical and outdoor spaces, has been nominated as a 2023 Agency of the Year finalist by AvantLink for its affiliate marketing services and growth.

AvantLink is the largest independently and American-owned affiliate network in the world and works in more than 50 verticals, including a very strong presence in hunting, shooting, tactical and outdoors. AvantLink bestows Agency of the Year honors and several other awards as part of its yearly AvantAwards.

Murray Road has established itself as a major affiliate marketing service provider. The agency has had dedicated resources and team members in place for several years and has achieved exponential growth for its clients. The agency provides several other marketing services for a wide-variety of brands and organizations, but saw the need to add and expand affiliate marketing right away.

“This is a great honor for our team,” said Murray Road Agency President and CEO Tim Brandt. “To be named a finalist by such a large and diverse affiliate marketing provider is a testament to our team and our approach. We met the AvantLink leadership team several years ago at SHOT. We had one client on the platform that was only doing a few thousand dollars a month in its second month. Thanks to a strong partnership with AvantLink, several clients that trusted our vision and a dedicated and innovative team, our clients will end 2023 doing millions of dollars in revenue on AvantLink alone. In fact, in November of this year, we had more than half a dozen clients notch the highest month on record in affiliate marketing revenue. We thank AvantLink for such a high honor that comes with being recognized, and send gratitude to our brand partners for investing in our team.”

Understand, Integrate, Dedicate

Murray Road’s success with AvantLink, and in affiliate marketing in general, can be attributed to an extreme focus on affiliate marketing, paired with a keen understanding about how it does or should fit into a brand’s overall marketing mix. Some brands have stand alone affiliate marketing programs that can run independently and achieve growth. Others might take a nuanced approach to get them off the ground, or provide the surge needed to get over a plateau or hurdle that has stalled affiliate marketing growth.

Murray Road’s robust portfolio in traditional marketing services includes media buying, public relations, ambassador management, social media and performance marketing. All of which can be, and have been, an immediate and scalable growth driver in affiliate marketing. As an agency, Murray Road sits in various seats for multiple brands, the many perspectives, areas of expertise and metrics around return on investment and brand value provide an economy of scale that isn’t easily replicated.

Murray Road’s investment in dedicated, talented and passionate individuals to drive affiliate marketing services for its brand partners, new and historical, is another advantage. When an organization partners with Murray Road, that partner will receive a motivated and knowledgeable end user that not only knows the marketing landscape, but participates actively in the lifestyle outside the confines of the office.

This full immersion of experienced and talented marketing professionals allows for day one expertise to brands that are new to affiliate marketing. But it also allows Murray Road to assume or take over expansive and established affiliate marketing programs and provide the insight and guidance needed to take them to the next level.

Murray Road offers a full spectrum of marketing, communications, sales support and business services. The team delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners.

To learn more about Murray Road affiliate marketing services, contact Affiliate Marketing Manager Worth Osgood at worth.osgood@murrayroadagency.com. To see more on the agency, visit murrayroadagency.com or follow on Instagram @murrayroadagency.

About Murray Road

Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, we can and will market it. We also excel in retail environments both digitally and brick and mortar and are expanding into other consumer markets as well. We are an equal opportunity employer and are looking for additional team members regularly. More information on the agency, specific services or our team is available at murrayroadagency.com.

GTM Original Partners with The Murray Road Agency

CHARLESTON, South Carolina – October 20, 2022 – Gun Tote'n Mamas™ (GTM Original), the leading brand in luxury concealed carry handbags, has officially partnered with Murray Road Agency as their agency of record.

“With new products on the horizon, this is the perfect time to partner with the Murray Road Agency,” said Claudia Chisholm, GTM President. “They have a great team of industry leaders and strong female representation. We have no doubt they will successfully expand our brand and showcase our mission through their creative skills and resources.”

As a leader in women’s protection, GTM is more than just a handbag. Each product is field tested by FBI, CSI and Navy Seal instructors as well as everyday consumers. Their extensive line of premium concealed carry purses provides an easy, accessible and stylish way to carry your firearm. They are extremely dedicated and passionate about promoting safety and education for a variety of first time and seasoned shooters.  

“We’re extremely excited about implementing our strategies here at Murray Road with the GTM brand,” said Murray Road COO, Kelsey Puryear. “Their exceptional products and work with national women’s shooting sports organizations have made a huge impact on the industry. We’re honored to be part of their continued growth.”

Murray Road delivers difference-making growth for their clients and is deeply rooted in the outdoor, hunting and shooting industry. As experts in connecting companies and brands to their target audiences, the agency provides services in public relations, media buying, event management, digital advertising and more. They are always looking to maximize opportunities and carry out strategic opportunities for clients.

To learn more about GTM and their extensive line of products, visit gtmoriginal.com.

For more information about Murray Road and its services, visit murrayroadagency.com or call 843-410-2739.

About Murray Road Agency

Murray Road offers a full spectrum of marketing, communications, sales support and business services. The team delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners. Founded in the outdoor industry, Murray Road drives engagement and results for a variety of brands and organizations. More information is available at MurrayRoadAgency.com.