TrueTimber Announces Partnership with Kenda on All-New Sportsman Wheel

INMAN, S.C. – May 15, 2024 TrueTimber, the world’s best selling camo, is collaborating with Kenda Americana Tire and Wheel on their brand-new Sportsman Camo Wheel. This new wheel made of American steel features TrueTimber’s popular Strata camouflage.

“We are thrilled to announce Kenda as a new licensing partner and to see the Sportsman Wheel out on the road,” said TrueTimber CEO Rusty Sellars. “So many hunters and outdoorsmen utilize trailers and RVs in their outdoor pursuits, and this gives them another chance to utilize our Strata camo in a unique and stylish way.”

This new wheel, available at select U.S. retailers and e-commerce sites, is available in a variety of sizes – 13”, 14” and 15” – and is designed for marine trailers, utility trailers and recreational vehicles. This product is ideal for anyone from avid sportsmen to outdoor hobbyists who want to show off their passion and ride in style.

TrueTimber’s Strata camouflage is featured on a wide variety of apparel, hunting gear and more. This allows the outdoor enthusiast to keep their wheels consistent with all their hunting gear from their shirt to their equipment.

“Kenda tires and wheels are designed for your journey,” said Dave Craig, vice president, general manager, American Kenda Rubber Industries Ltd. “Our new Sportsman wheel series was created for those whose journey includes the outdoors.”

In addition to partnering with TrueTimber, Kenda is officially naming Amy Siewe the spokeswoman of this one-of-a-kind wheel. Commonly referred to as “The Python Huntress,” Siewe has gained fame for her wild outdoor adventures. She will be appearing in Kenda’s advertising, promotion and in-store display materials across the country.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

About Kenda

Founded in 1962, Kenda is a global leader in tire development and manufacturing. With over 12,000 employees and factories worldwide., Kenda continues to expand product offerings in the automotive, bicycle, powersports, trailer/specialty and wheelchair markets. Kenda takes pride in operating under the core values of honesty, innovation, quality and customer service to provide the highest level of products and services to customers across the globe. For more information, please visit www.kendatire.com.

Media contact for Kenda: Kim Besst, Marketing Manager public.relations@kendausa.com     614-729-7873