HOIST® IV-Level Hydration to Propel Veterans' Well-being to New Heights as Official Hydration Partner of WarriorWOD

CINCINNATI, Ohio, (March 6, 2024) – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce its latest partnership with South Carolina based WarriorWOD– a leading nonprofit organization dedicated to helping veterans recover from PTS and other invisible wounds through exercise, nutrition and mentorship.

WarriorWOD offers veterans a prescription for recovery by providing transformative resources including gym access, personalized nutrition coaching and ongoing mentorship to veterans. Through this method, WarriorWOD has seen incredible results. Veterans in its program have seen a 29% decrease in post-traumatic stress symptoms. Every WarriorWOD contribution plays a pivotal role in supporting veterans on their journey to recovery and success. Its mission and approach align seamlessly with HOIST's commitment to promote healthy lifestyles and support members of the U.S. military– making this a fitting partnership.

"We are thrilled to announce that WarriorWOD has partnered with HOIST to bring top-tier hydration to our nation's bravest,” said WarriorWOD President and Executive Director Phil Palmer. "As we continue to help veterans overcome their invisible wounds through exercise and nutrition, integrating HOIST into our programs adds an extra layer of support. This isn't just about quenching thirst; it's about providing the best in hydration to our veterans as they move through their recovery journey."

In this strategic partnership, HOIST will provide vital support to WarriorWOD's initiatives by offering hydration resources and contributing to the overall well-being of veterans participating in the program.

"We are honored to join forces with WarriorWOD in its mission to revolutionize veteran recovery and provide support for invisible wounds," said HOIST Director of Business Development Rachel Trotta. "This partnership aims to make a meaningful difference in the lives of those who have served our country."

As the official hydration of the U.S. Department of Defense, HOIST is proud to continue to show its support to U.S. servicemen and women and to create a positive impact on the lives of veterans–empowering them not only to recover, but also to thrive in their post-military journey.

From HOIST bottled beverages and powder sticks, to its liquid pouches, the HOIST formula is scientifically tested and proven to supply rapid hydration and recovery without compromising taste. The HOIST lineup features a range of IV-level hydration options, all of which provide three times the electrolytes, half the sugar and no artificial sweeteners or dyes.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

To join in the mission to empower veterans and transform lives, visit the WarriorWOD website at https://www.warriorwod.org/about to donate or volunteer.

Media Contacts:

Corley Frierson, Murray Road Agency

Email: corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com

HOIST® IV-Level Hydration Announces Partnership with Archbishop Moeller High School

CINCINNATI, Ohio, (January 31, 2024) – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce its latest partnership as the official hydration partner of Archbishop Moeller High School, located in Cincinnati. Moeller, well known throughout the Midwest for its top-rated academics and sports programs, shares its hometown with HOIST. This partnership places two Cincinnati powerhouses together– pairing the best hydration with an elite, first-class school.

“We are excited to have HOIST partner with Moeller and look forward to having HOIST across campus,” said president of Archbishop Moeller High School Marshall Hyzdu. “Their commitment to creating a quality hydration product is important to us as we continue to invest in the health and wellness of our students and student-athletes.”

Moeller is a top tier high school in Cincinnati, with 16 athletic teams, 40 state championships and a roster of graduates who have excelled at the highest level in athletics, business, education and medicine. As the leader in educating young men, Moeller has its academic and athletic formulas nailed down and now, with this partnership, its students will be able to take advantage of the HOIST IV-Level hydration formula.

“We are thrilled to be the Official Hydration Partner of Archbishop Moeller High School,” said HOIST President and Founder Kelly Heekin. “HOIST believes in investing in the Cincinnati community that helped form us, and Moeller couldn’t be a better partner to throw our support behind. Their commitment to excellence is proven and it aligns perfectly with our mission to elevate performance by providing the best hydration possible. We’re looking forward to all this partnership will bring.”

With its unique IV-Level hydration formula, HOIST delivers the perfect balance of electrolytes and carbohydrates directly into the bloodstream, ensuring optimal performance and recovery. As the Official Hydration Partner for Archbishop Moeller High School, HOIST will provide their cutting-edge hydration products to all athletic teams, concessions and students. The partnership between HOIST and Archbishop Moeller High School represents a shared dedication to athletic excellence and the well-being of student-athletes. Together, they will continue to raise the bar for hydration standards in sports and academics.

For more information about HOIST or to see the entire HOIST lineup visitwww.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

For more information about Moeller visit https://www.moeller.org/.

Media Contacts:

Corley Frierson, Murray Road Agency 

Email: corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com

About Archbishop Moeller High School

Archbishop Moeller is an all-male Catholic high school (grades 9-12) located in the northeastern suburbs of Cincinnati, Ohio. Founded by the Marianist order of priests and brothers, Moeller opened in September of 1960. Moeller is constantly working toward fulfilling their Mission – Catholic. Marianist. Forming our Students into Remarkable Men. For more information visit their website https://www.moeller.org/.

HOIST® IV-Level Hydration Announces Latest Blaze Orange Flavor In Collaboration With Realtree®

CINCINNATI, Ohio, (January 23, 2024) – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to unveil its latest flavor–Blaze Orange. HOIST announces Blaze Orange in collaboration with Realtree, the leading outdoor lifestyle brand in the hunting industry. The Blaze Orange bottle features Realtree’s newest pattern APX in its collaborative packaging design, making Blaze Orange an essential element for any hunter’s next outdoor pursuit.

Blaze Orange is the newest bottled beverage to hit the HOIST roster of IV-Level hydration products and it contains the tested formula that HOIST fans have come to rely on for rapid-fire hydration. Wrapped in Realtee’s APX pattern, Blaze Orange is the first co-branded product launch in HOIST history and the latest outdoors industry collaboration to hit the market.

"We’re thrilled to bring Blaze Orange to the market and are proud to collaborate with such a prominent force in the outdoors world," said HOIST Director of Marketing Taryn Lawson. “Between Realtree’s innovative camo design and the HOIST tried and true hydration formula, Blaze Orange is the perfect pairing that will elevate any outdoors experience."

Blaze Orange features the citrusy sweet HOIST original flavor Orange and the latest camouflage design from Realtree. It’s invigorating, restorative and built to blend into your surroundings, making Blaze Orange the must-have hydration beverage for your next outdoors adventure.

“We’re excited to be a part of this new HOIST product, and are proud to show off our cutting-edge APX camo through the eye-catching packaging of Blaze Orange,” said VP of Strategic Partnerships and Digital Host at Realtree, Tyler Jordan. “Our Realtree community lives for getting outdoors, and we believe it's important to stay hydrated in order to outlast any element that nature can bring to the table. We look forward to getting this product into the hands of hunters and collaborating more in the future.”

HOIST is dedicated to providing high-quality hydration across a range of refreshing bottled beverages, as well as replenishing powder sticks and pouches. The HOIST formula is packed with the sodium, calcium, and magnesium needed to retain fluids and stay hydrated in any active environment.

BLAZE ORANGE

●      16 fl oz. bottle

●      Hydrates 110% better than water*

●      Features NEW Realtree APX pattern

●      Clinically proven to keep you hydrated longer than water*

●      No artificial sweeteners, preservatives or dyes

●      Three times the electrolytes and half the sugar of traditional sports drinks

●      Ideal for exercise, headache and muscle cramp relief, intense heat or sun or as an aid to wellness or recovery

Blaze Orange is now available online and at specific retailers. For more information about Blaze Orange or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on instagram @drinkhoist.

For more information about Realtree visit https://realtree.com/ or on social @realtreeoutdoors.

Media Contacts:

Corley Frierson, Murray Road Agency 

Email: corley.frierson@murrayroadagency.com 

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com