HOIST® Announces Retail Expansion with Giant Food

CINCINNATI, Ohio, (October 22, 2024) – HOIST® is thrilled to announce its retail expansion with grocery powerhouse Giant Food, also known as Giant-Landover. Beginning January 2025, customers will have the opportunity to purchase HOIST’s refreshing beverage line in Giant Food stores, allowing even more customers to experience the rapid-hydration benefits of HOIST.

This exciting partnership with Giant Food marks a significant milestone for HOIST as the company continues to grow its footprint in the Mid-Atlantic region. This expansion will solidify HOIST’s presence in Delaware, Maryland, Virginia and Washington, D.C., providing Giant Food customers with easy access to HOIST products.

The retail rollout hits more than 170 locations and will include HOIST’s popular flavors Black Cherry, Blue Raspberry and Strawberry Lemonade, all of which are clinically proven to hydrate faster and longer than water. The HOIST hydration formula is isotonic and made to absorb instantly, making it a perfect option for anyone that needs to fight dehydration fast. This is why HOIST is one of three electrolyte sources approved for use by the U.S. Department of Defense.

“This partnership brings HOIST into the heartland of active-duty U.S. Military,” said HOIST Co-founder and VP of Sales Ben Schmidt. “Expanding into Giant Food is an exciting step forward in our mission to make HOIST accessible to all that seek to perform at their best. We’re looking forward to bringing Giant Food customers the same high-quality HOIST hydration that’s utilized by our U.S. Military.” 

All of HOIST's products provide three times the electrolytes and half the sugar of traditional sports drinks, without adding artificial sweeteners or dyes. HOIST offers this IV-level hydration across its product line of bottled beverages, powder sticks and liquid pouches. The HOIST lineup is additionally offered at 90% of U.S. Army bases globally.

For more information about HOIST or to see the entire HOIST lineup visit  www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

HOIST® Announces Retail Expansion with Giant Food

CINCINNATI, Ohio, (October 22, 2024) – HOIST® is thrilled to announce its retail expansion with grocery powerhouse Giant Food, also known as Giant-Landover. Beginning January 2025, customers will have the opportunity to purchase HOIST’s refreshing beverage line in Giant Food stores, allowing even more customers to experience the rapid-hydration benefits of HOIST.

This exciting partnership with Giant Food marks a significant milestone for HOIST as the company continues to grow its footprint in the Mid-Atlantic region. This expansion will solidify HOIST’s presence in Delaware, Maryland, Virginia and Washington, D.C., providing Giant Food customers with easy access to HOIST products.

The retail rollout hits more than 170 locations and will include HOIST’s popular flavors Black Cherry, Blue Raspberry and Strawberry Lemonade, all of which are clinically proven to hydrate faster and longer than water. The HOIST hydration formula is isotonic and made to absorb instantly, making it a perfect option for anyone that needs to fight dehydration fast. This is why HOIST is one of three electrolyte sources approved for use by the U.S. Department of Defense.

“This partnership brings HOIST into the heartland of active-duty U.S. Military,” said HOIST Co-founder and VP of Sales Ben Schmidt. “Expanding into Giant Food is an exciting step forward in our mission to make HOIST accessible to all that seek to perform at their best. We’re looking forward to bringing Giant Food customers the same high-quality HOIST hydration that’s utilized by our U.S. Military.” 

All of HOIST's products provide three times the electrolytes and half the sugar of traditional sports drinks, without adding artificial sweeteners or dyes. HOIST offers this IV-level hydration across its product line of bottled beverages, powder sticks and liquid pouches. The HOIST lineup is additionally offered at 90% of U.S. Army bases globally.

For more information about HOIST or to see the entire HOIST lineup visit  www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist

HOIST® to Visit Bristol, TN for Fuel the Pull Event

CINCINNATI, Ohio, (September 17, 2024) – HOIST® is thrilled to announce its upcoming “Fuel the Pull” event, set to take place September 19-21, 2024 in Bristol, Tenn. at the All-American Campground, located next to the iconic Bristol Motor Speedway. This exciting event promises a weekend full of engaging activities and exclusive opportunities for fans and families alike.

The “Fuel the Pull” event will be hosted at the HOIST vendor site stationed in the Souvenir Alley of the All-American Campground. HOIST will host a series of tug-of-war pick-up games, where attendees can compete against friends, enjoy complimentary HOIST beverages and participate in the excitement of the weekend races. The festivities will also feature a chance to pose with the HOIST “Fuel the Pull” Champion belt—reminiscent of WWE-style championships—for memorable photo opportunities.

A major highlight of the event will be a special Q&A session with RFK Racing’s No. 17 driver, Chris Buescher, scheduled for Friday, September 20 at 2 PM. This event will give fans an exclusive opportunity to see the popular American motorsports racing driver fresh off his latest win at the NASCAR Cup Series Go Bowling at The Glen.

“We’re excited to bring the energy of HOIST to the “Fuel the Pull” event and celebrate our ongoing partnership with RFK Racing,” said HOIST Director of Business Development Rachel Trotta. “It’s an amazing opportunity to connect with fans and showcase our commitment to motorsports, and we’re excited to welcome Chris to our event.” 

The HOIST hydration formula is isotonic and made to absorb instantly, making it a perfect option for extreme athletes and those battling dehydration. HOIST offers IV-level hydration across its product line of bottled beverages, powder sticks and liquid pouches.

“Something like the “Fuel the Pull” event is very unique, and I’m excited to get out and see the fans at Bristol this week,” said Buescher. “HOIST has been an integral part of not only my training regimen each week, but also a favorite of our team members as we navigate the difficult NASCAR circuit. Bristol is hands down my favorite track, so I can’t wait to get there this weekend and join HOIST on Friday.”

Find the HOIST vendor site by walking to The All-American Campground’s Souvenir Alley,conveniently located by turn 3 of Bristol Motor Speedway. The All-American Campgroundis located at 251 White Top Rd., Bluff City, TN 37618. HOIST brand ambassadors will be on-site to assist participants, supply HOIST samples and ensure a fun experience for all attending during the following hours:

• Thursday, September 19: 12:30 PM - 6:30 PM

• Friday, September 20: 11:30 AM - 5:30 PM

• Saturday, September 21: 11:30 AM - 6:30 PM

For more information about HOIST or to see the entire HOIST lineup visitwww.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.