Puryear Joins Pass It On! Outdoor Mentors’ Board of Directors

CHARLESTON, S.C. – October 22, 2024 – Kelsey Puryear, chief operations officer at the Murray Road Agency and co-owner of SHOT Show Industry Day at the Range, has joined the board of directors for Pass It On! Outdoor Mentors. This nonprofit organization encourages the next generation to be more engaged with the outdoors by matching caring and knowledgeable mentors with youth interested in traditional outdoor sports. 

As a member of the board of directors, Puryear plans to support Pass It On! Outdoor Mentors as it expands its footprint nationwide.  Puryear’s presence continues to solidify Pass it On! Outdoor Mentors’ presence in the industry through her involvement with both Murray Road and SHOT Show Industry Day at the Range.

“We are thrilled to have Kelsey join our board of directors. This group has done an excellent job leading our mission over the past 22 years, and Kelsey will be a tremendous asset to the team,” said Brittany French, CEO for Pass It On! Outdoor Mentors. “Under Kelsey’s leadership, our partnerships with several of Murray Road’s clients will allow us to grow our mission. I am excited to have her on board and continue our great work at Pass It On! Outdoor Mentors!” 

Puryear comes to the Outdoor Mentors’ board with personal outdoors experience and knowledge of the industry that she’s accumulated through the years. Puryear was raised in Virginia where she found a passion for trap shooting alongside her father, accompanying him to the shooting range throughout her childhood. She channels this lifelong passion into her work in her position at Murray Road.

An accomplished hunter, Puryear is passionate about chasing big game, wild turkey and upland birds. She has spent significant time in the field hunting and shooting, with her travels taking her to multiple locations in the U.S. and abroad. Puryear’s experience in the office and the field poises her to help Pass it On! Outdoor Mentors continue to make a significant impact in the outdoor industry.

“I have always been impressed by both the mission of Pass It On! Outdoor Mentors and the incredible individuals involved,” said Puryear. “I am honored to be a part of this group. I look forward to the growth and future direction that is ahead of us.”

To learn more about how to volunteer, participate or partner with Pass It On! Outdoor Mentors, visit  www.outdoormentors.org 

Media Contact: Tim Brandt, Murray Road Agency  

E-Mail: tim.brandt@murraryroadagency.com  

For more information on the Murray Road Agency, visit MurrayRoadAgency.com or Murray Road’s Instagram or Facebook.

About Murray Road

Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, Murray Road can and will market it. It also excels in digital and brick-and-mortar retail environments and are expanding into other consumer markets as well. More information on the agency, specific services or our team is available at MurrayRoadAgency.com.

Tim Brandt Joins Outdoor Stewards of Conservation Foundation Board

MIDDLEBURY, Conn. – February 21, 2024 – Outdoor Stewards of Conservation Foundation (OSCF) announces its newest Board of Directors member with the appointment of Tim Brandt. Outdoor Stewards of Conservation is dedicated to expanding cultural acceptance of hunting, fishing, trapping and target shooting through research-based recruitment efforts, National engagement programs and far-reaching communication campaigns.  

Brandt joins the OSCF Board as he starts his 20th year in the outdoor industry, the first half of which was spent on the brand/corporate side of marketing and communications. Brandt founded and co-owns The Murray Road Agency headquartered in Charleston, South Carolina. The agency has a full team of marketing, communications, content and creative professionals that works with some of the premier brands in the hunting, shooting and outdoor space.

“We are excited to add Tim to our Board of Directors,” said Outdoor Stewards of Conservation Foundation Executive Director Jim Curcuruto. “We have several key initiatives in 2024 and beyond that warrant and will rely on exposure, visibility and support. Tim’s background, knowledge and network will be key assets to us and a terrific addition to our diverse and accomplished Board.”

“This is an honor and a can’t miss opportunity all at once,” said Brandt. “OSCF has done an amazing job filling the void and providing a voice for the future of our sports, passions and industries. Jim and this impressive team have told a much-needed story with research-based data and essential information that we all need to ensure success in the future. I look forward to playing my part and building momentum that brings change, growth and success as we forge new paths to the next generation of wildlife conservation efforts.”

About OSCF

Outdoor Stewards of Conservation Foundation (OSCF) is a 501c3 nonprofit organization that works with all facets of the outdoor industry to improve cultural acceptance of hunting, fishing, trapping and target shooting. We use research-based communications and engagement programs that help recruit the next generation of HATS (Hunters, Anglers, Trappers and Shooters) and promote the fact that HATS are primary funders and stewards of conservation in America. To learn more about OSCF programs; “Fill A Bag While Filling Your Tag”, “Come With!”, “Connecting with Conservation” and the “Outdoor Industry Communication Council”, please visit www.OutdoorStewards.org  or contact Jim Curcuruto at (203) 450-7202, jim@stewardsofconservation.org.

Murray Road Agency Named AvantLink 2023 Agency of the Year Finalist

CHARLESTON, South Carolina – December 19, 2023 – Murray Road Agency, a full suite marketing agency rooted strongly in the hunting, shooting, tactical and outdoor spaces, has been nominated as a 2023 Agency of the Year finalist by AvantLink for its affiliate marketing services and growth.

AvantLink is the largest independently and American-owned affiliate network in the world and works in more than 50 verticals, including a very strong presence in hunting, shooting, tactical and outdoors. AvantLink bestows Agency of the Year honors and several other awards as part of its yearly AvantAwards.

Murray Road has established itself as a major affiliate marketing service provider. The agency has had dedicated resources and team members in place for several years and has achieved exponential growth for its clients. The agency provides several other marketing services for a wide-variety of brands and organizations, but saw the need to add and expand affiliate marketing right away.

“This is a great honor for our team,” said Murray Road Agency President and CEO Tim Brandt. “To be named a finalist by such a large and diverse affiliate marketing provider is a testament to our team and our approach. We met the AvantLink leadership team several years ago at SHOT. We had one client on the platform that was only doing a few thousand dollars a month in its second month. Thanks to a strong partnership with AvantLink, several clients that trusted our vision and a dedicated and innovative team, our clients will end 2023 doing millions of dollars in revenue on AvantLink alone. In fact, in November of this year, we had more than half a dozen clients notch the highest month on record in affiliate marketing revenue. We thank AvantLink for such a high honor that comes with being recognized, and send gratitude to our brand partners for investing in our team.”

Understand, Integrate, Dedicate

Murray Road’s success with AvantLink, and in affiliate marketing in general, can be attributed to an extreme focus on affiliate marketing, paired with a keen understanding about how it does or should fit into a brand’s overall marketing mix. Some brands have stand alone affiliate marketing programs that can run independently and achieve growth. Others might take a nuanced approach to get them off the ground, or provide the surge needed to get over a plateau or hurdle that has stalled affiliate marketing growth.

Murray Road’s robust portfolio in traditional marketing services includes media buying, public relations, ambassador management, social media and performance marketing. All of which can be, and have been, an immediate and scalable growth driver in affiliate marketing. As an agency, Murray Road sits in various seats for multiple brands, the many perspectives, areas of expertise and metrics around return on investment and brand value provide an economy of scale that isn’t easily replicated.

Murray Road’s investment in dedicated, talented and passionate individuals to drive affiliate marketing services for its brand partners, new and historical, is another advantage. When an organization partners with Murray Road, that partner will receive a motivated and knowledgeable end user that not only knows the marketing landscape, but participates actively in the lifestyle outside the confines of the office.

This full immersion of experienced and talented marketing professionals allows for day one expertise to brands that are new to affiliate marketing. But it also allows Murray Road to assume or take over expansive and established affiliate marketing programs and provide the insight and guidance needed to take them to the next level.

Murray Road offers a full spectrum of marketing, communications, sales support and business services. The team delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners.

To learn more about Murray Road affiliate marketing services, contact Affiliate Marketing Manager Worth Osgood at worth.osgood@murrayroadagency.com. To see more on the agency, visit murrayroadagency.com or follow on Instagram @murrayroadagency.

About Murray Road

Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, we can and will market it. We also excel in retail environments both digitally and brick and mortar and are expanding into other consumer markets as well. We are an equal opportunity employer and are looking for additional team members regularly. More information on the agency, specific services or our team is available at murrayroadagency.com.