SLG2, Inc. to Attend Atlanta Women’s Expo

ATHENS, Ala. – June 17, 2024 – SLG2, Inc, the outdoor industry’s leading experiential marketing company, is excited to announce its participation in the upcoming Atlanta Women's Expo, June 22-23, 2024 at the Gas South Convention Center. The event is known for its dedication to providing the best products and services to empower women and providing them with the best resources to succeed in life.

SLG2, Inc. will present its Safe LivinG™ trailer, an experience-based introduction to safety surrounding personal, family and community security at the event. Visitors can expect interactive demonstrations, informative presentations and the chance to explore the latest products designed to enhance personal and home security.

"The Atlanta Women's Expo offers a diverse range of experiences that cater to the interests and aspirations of women," said Karen Butler, president of SLG2, Inc. "We want women to feel safe and confident. We look forward to showcasing our experience-based introduction to a variety of safety measures and connecting with attendees who share our passion for safe living."

One of the highlights of the Expo will be the opportunity for guests to review products from top manufacturers and learn about the importance equipping yourself with the tools to protect. Safe LivinG also aims to raise awareness about self-defense tools, such as SABRE pepper spray, through interactive demonstrations.

Knowledgeable female instructors will guide participants through this immersive experience designed to build confidence and empower women in their personal safety journey.

Safe LivinG is thrilled to be a part of this prestigious event and looks forward to connecting with women who share a commitment to personal security and empowerment.

For more information on tour dates and the mission of SLG2,Inc, visit safeliving2.com and follow us on Instagram and Facebook.

To purchase a 2024 Elevate Tour t-shirt, visit shootlikeagirl.com/product.

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.

Safe LivinG to Visit Bass Pro Shops and Cabela’s in Columbia, Missouri

ATHENS, Ala. – May 31, 2024 – SLG2, Inc, the outdoor industry’s leading experiential marketing company, is excited to announce its upcoming visit to Bass Pro Shops and Cabela’s in Columbia, Mo. as part of the highly anticipated Safe LivinG 2024 Elevate Tour. Safe LivinG offers attendees a unique opportunity to engage in various activities centered around personal security and firearm safety.

Guests will have the opportunity to review firearms from top manufacturers and learn about the importance of responsible firearm handling. The organization also aims to raise awareness about self-defense tools, such as SABRE pepper spray, through interactive demonstrations.

“At our recent stop in Greenville, S.C., our instructors met a guest that owns a handgun, but it has been many years since she has shot it,” said Karen Butler, president of SLG2, Inc. “After shooting in the trailer she came out excited and joyful. SLG Instructor Amy says she was even walking a little taller showing everyone how more confident she felt.”

Participants will have the chance to partake in various outdoor demonstrations, including binocular and turkey call activities. Safe LivinG encourages families to bring their children along for a dedicated firearm safety discussion tailored specifically for young attendees.

Guests aged 18 and above can handle and shoot handguns and long guns using a state-of-the-art mobile FATS by InVeris range guided by knowledgeable female instructors. The simulator provides immediate recoil, impact and sound feedback, creating an immersive experience that builds confidence.

The Safe LivinG experience will be stationed in front of Bass Pro Shops and Cabela’s on Saturday, June 1 from 9 a.m. to 6 p.m. and Sunday, June 2 from 10 a.m. to 3 p.m. Both new and experienced shooters, along with their families, are invited to attend this exciting event.

For more information on tour dates and the mission of SLG2,Inc, visit safeliving2.com and follow us on Instagram and Facebook.

To purchase a 2024 Elevate Tour t-shirt, visit shootlikeagirl.com/product.

About SLG2, Inc.

Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.

SLG2, Inc. President Karen Butler to Speak at National R3 Symposium

ATHENS, Ala. – May 28, 2024 – SLG2, Inc. is proud to announce its president, Karen Butler, will be a featured speaker at the 2024 National R3 Symposium, which will take place May 29-June 1, 2024 in Mobile, Ala.

The 2024 National R3 Symposium is set to attract several hundred representatives from agencies, non-governmental organizations and the hunting, shooting sports, fishing and outdoor industry. This event serves as a platform for professionals to come together and discuss the pressing need to increase the recruitment, retention and reactivation of participants in this realm.

“I am honored to speak at the 2024 National R3 Symposium. This event is a fantastic opportunity to collaborate with industry professionals to share our experiences and knowledge in promoting outdoor activities and ensuring firearm safety,” said Butler. “I look forward to engaging in meaningful discussions and learning from the diverse perspectives that will be present."

Butler, the driving force behind SLG2, Inc., has been instrumental in promoting outdoor activities and firearm safety. Under her leadership, the company's team of instructors has traveled extensively, visiting Bass Pro Shops and Cabela's locations nationwide. Through these visits, they have shared partner products and provided an interactive learning experience for outdoor enthusiasts. This past year marked the 15th anniversary of SLG2, Inc.’s impactful tour.

In 2023, Butler expanded the SLG2, Inc. mission by launching Safe LivinG, an initiative that empowers men, women and families to enhance their personal security, with an emphasis on firearm safety. This initiative has garnered significant attention and support, further solidifying her commitment to promoting responsible firearm ownership. She was recently recognized by the NRA as Woman of the Year.

As a speaker at the 2024 National R3 Symposium Butler’s insights and experiences will undoubtedly contribute to the ongoing discussions surrounding the recruitment, retention and reactivation of participants in outdoor activities.

For more information on tour dates and the mission of SLG2, Inc., visit shootlikeagirl.com and follow us on Instagram and Facebook.

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.