WESTFIELD, Massachusetts – July 31, 2019 –Savage announces Murray Road as the public relations agency of record. Murray Road will now handle all media inquiries, product sample requests, communication needs, public relations and related efforts.
Savage recently announced a purchase by investors that has the company back under private ownership and the brands and products as stand-alone entities. Savage’s new independence brings with it new opportunities for the American manufacturer and leading firearms brand.
“This is an exciting time for Savage,” said Beth Shimanski, Director of Marketing. “We have an aggressive plan that is being put into play right away. You’ll see some great new products and exciting news from us in the very near future. Having an experienced, knowledgeable and forward-leaning public relations team will be essential to navigating the earned media space and keeping us in the forefront of today’s shooting market.”
“Savage is a proven and storied brand with unlimited potential,” said Murray Road President, Tim Brandt. “Al, Beth and the team are poised for great things and we’re thrilled to be involved. We will put all of our experience, passion and new ideas into moving Savage forward.”
Murray Road will now handle all day-to-day public relations needs for Savage. All media inquiries should be directed to Cathy Williams at cathy.williams@murrayroadagency.com
About Savage
Headquartered in Westfield, Massachusetts for more than 125 years, Savage is one of the world's largest manufacturers of hunting, competition and self-defense centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy and value. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovations, craftsmanship, quality and service. Learn more at www.savagearms.com.
About The Murray Road Agency
Murray Road offers a full spectrum of marketing, communications, sales support and business services. The team delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners. Founded in the outdoor industry, Murray Road drives engagement and results for a variety of brands and organizations. More information is available at www.murrayroadagency.com.