INMAN, S.C. – August 14, 2024 – TrueTimber, the world’s best-selling camo brand, is proud to announce a new collaboration with Elite Archery to introduce its popular Elite Flex Recurve bow in TrueTimber’s renowned Strata camouflage pattern. Elite introduced the Flex as a way for outdoorsmen to reconnect with the outdoors and challenge archers. The utilization of TrueTimber camo pulls together the traditional roots of archery while capitalizing on the concealment of high-performance camo.
TrueTimber CEO Rusty Sellars expressed his excitement about the collaboration, stating, “We are thrilled to partner with Elite on another bow and especially a recurve like this. Our partnership with Elite has always been one driven by performance and this collaboration is one that we are really excited about and know archers will be too.”
The Elite Flex Recurve bow, featuring TrueTimber’s Strata camouflage, offers archers a unique blend of performance and versatility. Designed to provide optimal shooting capabilities, this bow allows archers to seamlessly adapt to various hunting environments, ensuring a successful and immersive experience. With this partnership, TrueTimber and Elite Archery aim to elevate the standards of archery equipment and provide enthusiasts with unparalleled quality and functionality.
Featuring state-of-the-art ARC (Adjustable Riser Configuration) technology, ILF adjustment blocks and an adjustable and removable shelf, the Elite Flex allows for comprehensive customization, making it perfect for discerning archers. The carbon fiber limbs with a bamboo core ensure lasting durability and superior performance.
TrueTimber, known for its innovative camo patterns, has gained a reputation for providing hunters with the most effective concealment solutions. The Strata camouflage pattern, specifically designed for versatile hunting environments, offers a combination of macro and micro camo elements, ensuring optimal concealment at any distance.
Hunting enthusiasts can purchase the Elite Archery Flex bow in Strata camo here for $1,099.99, or at participating dealers nationwide.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.