TrueTimber® Partners with Walmart® to Launch Tekari™ Apparel Line Featuring Two All-New Camo Patterns

INMAN, S.C. – August 10, 2023 – TrueTimber, the world’s best-selling camo brand, has announced a partnership with Walmart to launch an all-new apparel line, Tekari, featuring two- new camo patterns. Walmart customers nationwide can now purchase Tekari apparel and gear both in store and online. The new lineup of apparel offers base layers, shirts, pants, hoodies and jackets, guaranteeing high-performance gear for every hunt.

“This is such an exciting partnership and opportunity not only for our brand, but the entire hunting community,” said TrueTimber CEO Rusty Sellars. “Walmart is the world’s largest retailer and this partnership will make our high-performance hunting apparel and camo patterns available to an entirely new set of hunters across the nation. We encourage everyone to stop by their local Walmart and check out the entire collection.”

The Tekari line features two all-new TrueTimber camo patterns, Atera and XRC. The introduction of these versatile patterns ensures hunters in every region can find the perfect pattern to help them blend seamlessly into whatever environment a hunt might take them.

Tekari StrideFlex Full Zip Hooded Jacket

Waterproof windproof fabric with water-repellent treatment is a must for when the weather turns ugly. 4-way stretch fabric with honeycomb fleece lining allows for freedom of movement and added warmth.

Features:

Raglan Sleeves

Standup Collar

Zippered Pockets

Adjustable Contoured Cuffs

3-Piece Adjustable Hood

Articulated Elbow

Non-Fading Washable Fabric

Warm Honeycomb Lining

Inside Drop-In Pockets

Warm Micro-Fleece Pocket Lining

Camo Options:

TrueTimber XRC

Tekari BoldRun LS Performance Shirt

Comfortable camo for all seasons. The lightweight 4-way stretch anti odor fabric is perfect for spring, early fall or all year round.

Features:

Tagless design

Zippered Sleeve Pocket

Shaped Cuff and Thumbhole Pocket

Raglan Sleeve

Elastic Trim

Non-Fading Washable Fabric

Camo Options:

TrueTimber Atera and TrueTimber XRC

Tekari BoldRun Performance Pant

Maximum performance pants. Thoughtful design and articulation create a pant that moves with you, not against you. Premium materials like water-resistant stretch fabric to reinforce stress points, adjustable waist and stretch fabric for a pant you will want to wear every day.

Features:

Inside Adjustable Waistband

Articulated Knee

Zipped Back Pockets

Button Closure Expandable Cargo Pockets

Reinforced Fabric

Non-Fading Washable Fabric

Camo Options:

TrueTimber Atera and TrueTimber XRC

Tekari Camo Performance Hoodie

On the hunt, in camp or out in town the Camo Performance Hoodie answers the call. Soft, comfortable 4-way stretch with anti-odor properties.

Features:

Lined Hood

3-Piece Hood

Non-Fading Washable Fabric

Soft Brushed Interior

Midweight Performance Brushed Fleece

Camo Options:

TrueTimber Atera and TrueTimber XRC

Tekari SilverTec LS BaseLayer Crew Neck Top

Quality base layers are key to staying comfortable in the outdoors. They wick moisture to keep you dry. Micro-brushed fabric adds warmth and soft wear. 4way stretch fabric and extra wide waistband keeps these undergarments from shifting, sliding or bunching.

Features:

4-Way Stretch Fabric

Micro Brushed Lining

Moisture Wicking

Camo Options:

TrueTimber XRC

Tekari SilverTec BaseLayer Bottom

Quality base layers are key to staying comfortable in the outdoors. They wick moisture to keep you dry. Micro-brushed fabric adds warmth and soft wear. 4-way stretch fabric and extra wide waistband keeps these undergarments from shifting, sliding or bunching.

Features:

4-Way Stretch Fabric

Micro Brushed Lining

Moisture Wicking

Ultra-Wide Waistband

Camo Options:

TrueTimber XRC

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.