Thornwood, NY – November 12, 2019
ZEISS announces Murray Road as their agency of record for public relations and media buying and planning. The diverse agency will be responsible for garnering impactful editorial and related exposure and allocating resources for maximum impact with an integrated media plan.
Murray Road Agency has extensive experience and deep ties in the outdoor industry. The growing company is heavily established in the shooting, hunting and outdoor space. Murray Road specializes in content generation, social media, media buying, brand building, public relations and more.
“We are very excited about this partnership and we look forward to Murray Road’s experience and insights working for our brand and extensive product lines,” said Tom Andrews, Vice President – Sports Optics for Carl ZEISS SBE, LLC. “This group has an unmatched knowledge of the industry. Teaming up with them ensures a well-composed and professional message that will help keep ZEISS at the top of the shooting and sports optics markets.
“ZEISS is a proven company that consistently delivers products at the highest level of quality and performance,” said Murray Road President, Tim Brandt. “We look forward to what is ahead in our partnership with ZEISS. The team is excited to put new, innovative ideas into place to ensure forward thinking and growth on both ends of the partnership.”
To find out more about the new ZEISS Hunting Campaign, please visit:
http://reallife-hunting.ZEISS.com/us/
Press contact
ZEISS Public Relations
Cathy Williams
Email: cathy.williams@murrayroadagency.com
About ZEISS
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling more than 5.8 billion euros in its four segments Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology (status: 30 September 2018).
For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.
With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future far beyond the optics and optoelectronics industries. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership.
With around 30,000 employees, ZEISS is represented in nearly 50 countries, with approximately 60 of its own sales and service companies and 30 manufacturing and development centers around the globe. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl ZEISS Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl ZEISS AG.
For more information, please visit www.ZEISS.com
ZEISS Consumer Products
ZEISS Consumer Products comprises the company’s business with cameras and cine lenses, binoculars, spotting scopes and hunting optics. The area is part of the Consumer Markets segment and is represented at the sites in Oberkochen and Wetzlar.
About Murray Road Agency
Murray Road offers a full spectrum of marketing, communications, sales support and business services. The team delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners. Founded in the outdoor industry, Murray Road drives engagement and results for a variety of brands and organizations. More information is available at MurrayRoadAgency.com.