HOIST® Grows Their Cincinnati Roots– Announcing The Cincy Hat Giveaway

Cincinnati, OHIO—November 1st, 2023 – HOIST®, one of the fastest growing hydration beverages in the U.S., continues to grow their presence in their Cincinnati hometown through their partnership with both The Cincy Hat project and Bengal’s offensive lineman, Ted Karras.

The Cincy Hat Giveaway offers fans the chance to win a Camo Mesh Cincy Hat autographed by Karras. The giveaway period runs November 1–3, 2023, with five entries being randomly selected as winners.

To enter, fans must comment on the giveaway post on HOIST’s Instagram, as well as follow both HOIST and The Cincy Hat on Instagram.

“I am so grateful for the opportunity to work with HOIST,” said Karras. “It was important for me to partner with a Cincinnati based company as my admiration for this city and its people grow every day. As an athlete that can lose a lot of water weight through practices and games, HOIST helps me stay hydrated on the field and I’m excited about the great work we will continue to do together for the Cincinnati community and beyond.”

The HOIST formula is isotonic, made to absorb instantly and clinically proven to replenish your body with the electrolytes, carbohydrates, and fluids your body needs without delay. HOIST offers their IV-level hydration across a product line of bottled beverages, powder sticks and liquid pouches, all of which are built to supply any athlete with the replenishment needed to perform at an intensive level.

“We’re thrilled to partner with Ted and his Cincinnati-based brand The Cincy Hat,” said Rachel Trotta, director of business development for HOIST. “His mission to uplift and support the Cincy community is one that we share, and we’re happy to be a part of it.”

The Cincy Hat is a project that works to raise money for adults with developmental disabilities. The project brings together Ted Karras and The Village of Merici, a nonprofit living community for adults with disabilities. Funds from sales go towards various development projects, and the next project in the works includes the construction of a new residential building to serve more adults in need.

For more information about HOIST, visit www.drinkhoist.com or find them on social @drinkhoist.

For more information about The Cincy Hat, visit thecincyhat.com, and follow them on all social platforms @thecincyhat.

Media Contacts

Corley Frierson, Murray Road Agency

Corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Jonathan.harling@murrayroadagency.com

HOIST® to Sponsor 4th Annual Blue Otter Invitational Golf Tournament

CINCINNATI, OHIO (October 13, 2023) – HOIST®, one of the fastest growing hydration beverages in the U.S., is pleased to announce their sponsorship contribution for the 4th Annual Blue Otter Invitational Golf Tournament to help raise money for the Tennessee Golf Foundation’s Kids Play Free Initiative.

The Blue Otter Invitational Golf Tournament will be held Monday, October 16th at the Old Hickory Country Club in Nashville. All proceeds will benefit Kids Play Free, which aims to provide Tennessee’s youth with unrestricted, free access to the game of golf at multiple facilities. HOIST will be joining the event as a Bettin’ Man level sponsor, and plans to supply HOIST hydration beverages throughout the tournament.

“This event brings a lot of our partners together, and we had a great experience last year. The Blue Otter Invitational Golf Tournament celebrates sportsmanship and competition, which aligns well with our values at HOIST,” said HOIST Director of Business Development Rachel Trotta. “We’re proud to contribute to Kids Free Play and we look forward to supporting all the players in attendance this year.”

Spectators and competitors alike can experience HOIST hydration beverages at the Blue Otter Invitational Golf Tournament. The HOIST formula is clinically proven to hydrate longer than water, and 110 percent faster, making it an ideal beverage for any player that wants to optimize their performance. This IV-level hydration is an isotonic formula that’s made to absorb instantly, and it’s available across all HOIST products including bottled beverages, powder sticks and liquid pouches.

HOIST products can be purchased in the TN area at the retailers below.

● Cox Oil

● Kroger

● Mapco

● Sudden Service

● Twice Daily

HOIST partners who help to distribute in the TN area can be found below.

● Ajax Turner

● Cardin Distributing Co

● Central Distributors Inc

● Clark Distributing Co

● Eagle Distributing Co Knoxville

● Holston Distributing Co

● L&H Distributing Co

● Tarver Distributing Co

● TriStar Beverage

● Volunteer Distributing Co

For more information about HOIST, visit www.drinkhoist.com.

For more information about Blue Otter Polarized, visit https://blueotterpolarized.com/

For more information about Kids Play Free visit https://knoxvillegolf.org/kpf/

Media Contacts:

Corley Frierson, Murray Road Agency

Email: corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com

About HOIST

Founded in 2009, HOIST provides IV-level hydration in the form of a bottle alongside a military-grade powdered product for those looking to add an elevated hydration to their liquid. Born and built in the Midwest, HOIST’s Cincinnati-based team has developed a product that’s not only a trusted hydration for the U.S. Department of Defense, it’s also the go-to hydration among many who #LiveExhausted, pushing their physical and mental limits to achieve maximum performance. For more information please visit www.drinkhoist.com.

HOIST Announces Partnership with Murray Road Agency

Cincinnati, OHIO—October 10 , 2023 – HOIST®, one of the fastest growing beverage products in the United States, is excited to announce its partnership with Murray Road Agency as their public relations agency of record. Murray Road delivers difference-making growth for their clients and is an expert in connecting companies and brands to their target audience.

“We’re thrilled to partner with Murray Road,” said Taryn Lawson, Director of Marketing at HOIST. “We’ve got a lot of new launches and announcements in the works, and we’re looking forward to all the ways this partnership will align HOIST with our audience and mission.”

Established in 2009, HOIST is a trailblazer in hydration solutions. Their Cincinnati-based team has built a line of products promising IV-level hydration–including bottled drinks, powder sticks and liquid pouches. Now HOIST is the trusted hydration source for the U.S. Department of Defense. HOIST also works with industry leaders across the board to bring the best in hydration to all areas–from the fitness, health and wellness space, to hunting and shooting, extreme sports, country music and more.

“HOIST is a brand and organization with a lot of momentum and opportunity,” said Murray Road President and CEO, Tim Brandt. “We’re excited to cross paths at the right time and look forward to supporting and driving substantial growth through effective public relation efforts. This partnership will allow us to tap into some proven tactics and strategies, but also allow the Murray Road team to showcase our ability to get outside our core space and make an impact.”

Murray Road offers a full spectrum of marketing, communications, sales support and business services. The team delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners.

For more information about HOIST, visit drinkhoist.com or @drinkhoist on Instagram.

To learn more about Murray Road, visit murrayroadagency.com or check them out on Instagram @murrayroadagency.

Media Contacts:

Corley Frierson, Murray Road Agency

Email: corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com