HOIST® Introduces New Flavor…Black Cherry

Cincinnati, OHIO—November 14, 2023 – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce the addition of its latest flavor, Black Cherry, providing a rich flavor profile that consumers can look forward to this season.

Black Cherry embodies the HOIST commitment to delivering unparalleled hydration while maintaining a satisfying taste. Crafted with precision, this new flavor is a powerful blend of both sweet and tart and is free from artificial sweeteners or dyes. This flavor is set to offer a refreshing take on the hydration qualities that HOIST beverages are known to bring to the table.

"We are ecstatic to unveil Black Cherry to our customers and the broader market," said HOIST Co-Founder and Vice President of Sales Ben Schmidt. "Our team has worked tirelessly to create a flavor that exceeds the high standards our customers have come to expect from us. Black Cherry is a testament to our ongoing commitment to innovation and excellence in the hydration beverage arena."

HOIST products are made in the U.S.A., and provide IV-level hydration in the form of a bottle, powder sticks and pouches. All HOIST beverages absorb immediately into the body without the need for digestion compared to other traditional sports drinks, and is the trusted hydration solution for the U.S. Department of Defense.

HOIST is also excited to announce strategic expansion into select Kroger divisions in 2024. This move will solidify expansion into the isotonic aisles of the renowned grocery giant. As part of this exciting development, Kroger will be the first retailer to offer the highly anticipated Black Cherry flavor in their resets, starting in January.

For more information about HOIST, visit www.drinkhoist.com or find them on social @drinkhoist.

Media Contacts

Corley Frierson, Murray Road Agency

Corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Jonathan.harling@murrayroadagency.com

HOIST® Celebrates Veterans Day with Team Red, White & Blue, Chadd Wright and GOVX

Cincinnati, OHIO—November 9, 2023 – HOIST®, one of the fastest growing hydration beverages in the U.S., is proud to honor all who have served and are currently serving our country this Veterans Day. Throughout the month of November, HOIST will be teaming up with various partners including Team Red, White & Blue, Chadd Wright, and GOVX to show its support and offer discounts to U.S. Veterans.

“We’ve had the opportunity to work with many people who have served our country and are proud of the fact that HOIST is an approved hydration source for the U.S. Department of Defense,” said HOIST Co-Founder and Vice President of Sales Ben Schmidt. “It’s an honor to support service members and veterans, not just on Veterans Day, but every day.”

HOIST SPONSORS VETERAN TO ATTEND CHADD WRIGHT’S THE PROVING GROUND

HOIST is teaming up with former Navy Seal Chadd Wright to sponsor one veteran to attend The Proving Ground 5 Troop, June 14-16, 2024 in Ga. This 3-day excursion includes food and lodging and offers attendees lessons on everything from advanced land navigation to leadership skills and mindset tactics. Any veterans who wish to apply for the scholarship can

do so on Chadd Wright’s Instagram @chadwright278.

HOIST CONTINUES PARTNERSHIP WITH TEAM RWB

HOIST is also proud to announce the continuation of its partnership with Team Red, White & Blue (RWB). Team RWB is the leading health and wellness community for veterans–with over 200,000 members nationwide. It exists to guide veterans through the wellness journey, offering both real-life and virtual opportunities that are focused on building a healthier lifestyle. Team RWB encourages a strong focus on mental and physical health to ensure that veterans' best days are ahead. HOIST maintains a deep commitment to the U.S. military and armed forces and extends its support to Team RWB’s mission.

HOIST OFFERS 50% DISCOUNT TO GOVX MEMBERS

For one day only, HOIST is offering anyone with GOVX qualification a 50% discount on all HOIST products, which includes HOIST IV-Level hydration bottles, powder sticks, pouches, and HOIST apparel items. This deal will be offered for the entirety of Veterans Day November 11, 2023, exclusively at www.drinkhoist.com.

While the Veterans Day discount special on GOVX is only for one day, HOIST continues to offer 10% discounts online to military and first responders at checkout.

For more information about HOIST, visit www.drinkhoist.com or find them on social @drinkhoist.

Media Contacts

Corley Frierson, Murray Road Agency

Corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Jonathan.harling@murrayroadagency.com

HOIST® Grows Their Cincinnati Roots– Announcing The Cincy Hat Giveaway

Cincinnati, OHIO—November 1st, 2023 – HOIST®, one of the fastest growing hydration beverages in the U.S., continues to grow their presence in their Cincinnati hometown through their partnership with both The Cincy Hat project and Bengal’s offensive lineman, Ted Karras.

The Cincy Hat Giveaway offers fans the chance to win a Camo Mesh Cincy Hat autographed by Karras. The giveaway period runs November 1–3, 2023, with five entries being randomly selected as winners.

To enter, fans must comment on the giveaway post on HOIST’s Instagram, as well as follow both HOIST and The Cincy Hat on Instagram.

“I am so grateful for the opportunity to work with HOIST,” said Karras. “It was important for me to partner with a Cincinnati based company as my admiration for this city and its people grow every day. As an athlete that can lose a lot of water weight through practices and games, HOIST helps me stay hydrated on the field and I’m excited about the great work we will continue to do together for the Cincinnati community and beyond.”

The HOIST formula is isotonic, made to absorb instantly and clinically proven to replenish your body with the electrolytes, carbohydrates, and fluids your body needs without delay. HOIST offers their IV-level hydration across a product line of bottled beverages, powder sticks and liquid pouches, all of which are built to supply any athlete with the replenishment needed to perform at an intensive level.

“We’re thrilled to partner with Ted and his Cincinnati-based brand The Cincy Hat,” said Rachel Trotta, director of business development for HOIST. “His mission to uplift and support the Cincy community is one that we share, and we’re happy to be a part of it.”

The Cincy Hat is a project that works to raise money for adults with developmental disabilities. The project brings together Ted Karras and The Village of Merici, a nonprofit living community for adults with disabilities. Funds from sales go towards various development projects, and the next project in the works includes the construction of a new residential building to serve more adults in need.

For more information about HOIST, visit www.drinkhoist.com or find them on social @drinkhoist.

For more information about The Cincy Hat, visit thecincyhat.com, and follow them on all social platforms @thecincyhat.

Media Contacts

Corley Frierson, Murray Road Agency

Corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Jonathan.harling@murrayroadagency.com