HOIST® IV Level Hydration Announces Partnership with Melissa Bachman

Cincinnati, OHIO (November 28, 2023) – HOIST® one of the fastest growing hydration beverages in the U.S., is thrilled to announce its latest partnership with Melissa Bachman.

Bachman is a prominent force in the outdoors industry, renowned for her hunting skills, her passion for conservation, and her role as host of the television program, Winchester Deadly Passion. This collaboration marks a significant milestone as both Bachman and HOIST join forces to promote hydration and maximize success within the outdoors community.

"We are beyond excited to partner with Melissa," said HOIST Director of Marketing Taryn Lawson. "Melissa’s dedication to the outdoors industry and commitment to empowering others to lead an active and fulfilling lifestyle perfectly complements the HOIST mission."

Winchester Deadly Passions documents Bachman’s hunting experiences and shares her insider tips as she hunts a variety of species from around the world, including thunderous bull elk and thousand-pound gators. Through her authentic portrayal of the outdoors lifestyle across her social channels, Bachman has amassed a following on YouTube, Instagram, Facebook, and television. Today, Bachman's fast-paced content has built a community that shares in her passion for the outdoors and promotes adventure.

HOIST is dedicated to providing high-quality hydration solutions for those that push physical boundaries to its limits, making this community the perfect match. With a range of refreshing bottled beverages, as well as replenishing powder sticks and pouches, HOIST is made to support the performance levels that’s required of hunters who take to the outdoors for any extreme adventure.

For more information about HOIST, visit www.drinkhoist.com.

For more information about Melissa Bachman, visit https://www.melissabachman.com/ or find and follow Melissa on social platforms @melissa_bachman.

Media Contacts

Corley Frierson, Murray Road Agency

Corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Jonathan.harling@murrayroadagency.com

HOIST® Introduces New Flavor…Black Cherry

Cincinnati, OHIO—November 14, 2023 – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce the addition of its latest flavor, Black Cherry, providing a rich flavor profile that consumers can look forward to this season.

Black Cherry embodies the HOIST commitment to delivering unparalleled hydration while maintaining a satisfying taste. Crafted with precision, this new flavor is a powerful blend of both sweet and tart and is free from artificial sweeteners or dyes. This flavor is set to offer a refreshing take on the hydration qualities that HOIST beverages are known to bring to the table.

"We are ecstatic to unveil Black Cherry to our customers and the broader market," said HOIST Co-Founder and Vice President of Sales Ben Schmidt. "Our team has worked tirelessly to create a flavor that exceeds the high standards our customers have come to expect from us. Black Cherry is a testament to our ongoing commitment to innovation and excellence in the hydration beverage arena."

HOIST products are made in the U.S.A., and provide IV-level hydration in the form of a bottle, powder sticks and pouches. All HOIST beverages absorb immediately into the body without the need for digestion compared to other traditional sports drinks, and is the trusted hydration solution for the U.S. Department of Defense.

HOIST is also excited to announce strategic expansion into select Kroger divisions in 2024. This move will solidify expansion into the isotonic aisles of the renowned grocery giant. As part of this exciting development, Kroger will be the first retailer to offer the highly anticipated Black Cherry flavor in their resets, starting in January.

For more information about HOIST, visit www.drinkhoist.com or find them on social @drinkhoist.

Media Contacts

Corley Frierson, Murray Road Agency

Corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Jonathan.harling@murrayroadagency.com

HOIST® Celebrates Veterans Day with Team Red, White & Blue, Chadd Wright and GOVX

Cincinnati, OHIO—November 9, 2023 – HOIST®, one of the fastest growing hydration beverages in the U.S., is proud to honor all who have served and are currently serving our country this Veterans Day. Throughout the month of November, HOIST will be teaming up with various partners including Team Red, White & Blue, Chadd Wright, and GOVX to show its support and offer discounts to U.S. Veterans.

“We’ve had the opportunity to work with many people who have served our country and are proud of the fact that HOIST is an approved hydration source for the U.S. Department of Defense,” said HOIST Co-Founder and Vice President of Sales Ben Schmidt. “It’s an honor to support service members and veterans, not just on Veterans Day, but every day.”

HOIST SPONSORS VETERAN TO ATTEND CHADD WRIGHT’S THE PROVING GROUND

HOIST is teaming up with former Navy Seal Chadd Wright to sponsor one veteran to attend The Proving Ground 5 Troop, June 14-16, 2024 in Ga. This 3-day excursion includes food and lodging and offers attendees lessons on everything from advanced land navigation to leadership skills and mindset tactics. Any veterans who wish to apply for the scholarship can

do so on Chadd Wright’s Instagram @chadwright278.

HOIST CONTINUES PARTNERSHIP WITH TEAM RWB

HOIST is also proud to announce the continuation of its partnership with Team Red, White & Blue (RWB). Team RWB is the leading health and wellness community for veterans–with over 200,000 members nationwide. It exists to guide veterans through the wellness journey, offering both real-life and virtual opportunities that are focused on building a healthier lifestyle. Team RWB encourages a strong focus on mental and physical health to ensure that veterans' best days are ahead. HOIST maintains a deep commitment to the U.S. military and armed forces and extends its support to Team RWB’s mission.

HOIST OFFERS 50% DISCOUNT TO GOVX MEMBERS

For one day only, HOIST is offering anyone with GOVX qualification a 50% discount on all HOIST products, which includes HOIST IV-Level hydration bottles, powder sticks, pouches, and HOIST apparel items. This deal will be offered for the entirety of Veterans Day November 11, 2023, exclusively at www.drinkhoist.com.

While the Veterans Day discount special on GOVX is only for one day, HOIST continues to offer 10% discounts online to military and first responders at checkout.

For more information about HOIST, visit www.drinkhoist.com or find them on social @drinkhoist.

Media Contacts

Corley Frierson, Murray Road Agency

Corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Jonathan.harling@murrayroadagency.com