HOIST® IV-Level Hydration Announces Latest Blaze Orange Flavor In Collaboration With Realtree®

CINCINNATI, Ohio, (January 23, 2024) – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to unveil its latest flavor–Blaze Orange. HOIST announces Blaze Orange in collaboration with Realtree, the leading outdoor lifestyle brand in the hunting industry. The Blaze Orange bottle features Realtree’s newest pattern APX in its collaborative packaging design, making Blaze Orange an essential element for any hunter’s next outdoor pursuit.

Blaze Orange is the newest bottled beverage to hit the HOIST roster of IV-Level hydration products and it contains the tested formula that HOIST fans have come to rely on for rapid-fire hydration. Wrapped in Realtee’s APX pattern, Blaze Orange is the first co-branded product launch in HOIST history and the latest outdoors industry collaboration to hit the market.

"We’re thrilled to bring Blaze Orange to the market and are proud to collaborate with such a prominent force in the outdoors world," said HOIST Director of Marketing Taryn Lawson. “Between Realtree’s innovative camo design and the HOIST tried and true hydration formula, Blaze Orange is the perfect pairing that will elevate any outdoors experience."

Blaze Orange features the citrusy sweet HOIST original flavor Orange and the latest camouflage design from Realtree. It’s invigorating, restorative and built to blend into your surroundings, making Blaze Orange the must-have hydration beverage for your next outdoors adventure.

“We’re excited to be a part of this new HOIST product, and are proud to show off our cutting-edge APX camo through the eye-catching packaging of Blaze Orange,” said VP of Strategic Partnerships and Digital Host at Realtree, Tyler Jordan. “Our Realtree community lives for getting outdoors, and we believe it's important to stay hydrated in order to outlast any element that nature can bring to the table. We look forward to getting this product into the hands of hunters and collaborating more in the future.”

HOIST is dedicated to providing high-quality hydration across a range of refreshing bottled beverages, as well as replenishing powder sticks and pouches. The HOIST formula is packed with the sodium, calcium, and magnesium needed to retain fluids and stay hydrated in any active environment.

BLAZE ORANGE

●      16 fl oz. bottle

●      Hydrates 110% better than water*

●      Features NEW Realtree APX pattern

●      Clinically proven to keep you hydrated longer than water*

●      No artificial sweeteners, preservatives or dyes

●      Three times the electrolytes and half the sugar of traditional sports drinks

●      Ideal for exercise, headache and muscle cramp relief, intense heat or sun or as an aid to wellness or recovery

Blaze Orange is now available online and at specific retailers. For more information about Blaze Orange or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on instagram @drinkhoist.

For more information about Realtree visit https://realtree.com/ or on social @realtreeoutdoors.

Media Contacts:

Corley Frierson, Murray Road Agency 

Email: corley.frierson@murrayroadagency.com 

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com

HOIST® IV Level Hydration Announces Partnership with Melissa Bachman

Cincinnati, OHIO (November 28, 2023) – HOIST® one of the fastest growing hydration beverages in the U.S., is thrilled to announce its latest partnership with Melissa Bachman.

Bachman is a prominent force in the outdoors industry, renowned for her hunting skills, her passion for conservation, and her role as host of the television program, Winchester Deadly Passion. This collaboration marks a significant milestone as both Bachman and HOIST join forces to promote hydration and maximize success within the outdoors community.

"We are beyond excited to partner with Melissa," said HOIST Director of Marketing Taryn Lawson. "Melissa’s dedication to the outdoors industry and commitment to empowering others to lead an active and fulfilling lifestyle perfectly complements the HOIST mission."

Winchester Deadly Passions documents Bachman’s hunting experiences and shares her insider tips as she hunts a variety of species from around the world, including thunderous bull elk and thousand-pound gators. Through her authentic portrayal of the outdoors lifestyle across her social channels, Bachman has amassed a following on YouTube, Instagram, Facebook, and television. Today, Bachman's fast-paced content has built a community that shares in her passion for the outdoors and promotes adventure.

HOIST is dedicated to providing high-quality hydration solutions for those that push physical boundaries to its limits, making this community the perfect match. With a range of refreshing bottled beverages, as well as replenishing powder sticks and pouches, HOIST is made to support the performance levels that’s required of hunters who take to the outdoors for any extreme adventure.

For more information about HOIST, visit www.drinkhoist.com.

For more information about Melissa Bachman, visit https://www.melissabachman.com/ or find and follow Melissa on social platforms @melissa_bachman.

Media Contacts

Corley Frierson, Murray Road Agency

Corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Jonathan.harling@murrayroadagency.com

HOIST® Introduces New Flavor…Black Cherry

Cincinnati, OHIO—November 14, 2023 – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce the addition of its latest flavor, Black Cherry, providing a rich flavor profile that consumers can look forward to this season.

Black Cherry embodies the HOIST commitment to delivering unparalleled hydration while maintaining a satisfying taste. Crafted with precision, this new flavor is a powerful blend of both sweet and tart and is free from artificial sweeteners or dyes. This flavor is set to offer a refreshing take on the hydration qualities that HOIST beverages are known to bring to the table.

"We are ecstatic to unveil Black Cherry to our customers and the broader market," said HOIST Co-Founder and Vice President of Sales Ben Schmidt. "Our team has worked tirelessly to create a flavor that exceeds the high standards our customers have come to expect from us. Black Cherry is a testament to our ongoing commitment to innovation and excellence in the hydration beverage arena."

HOIST products are made in the U.S.A., and provide IV-level hydration in the form of a bottle, powder sticks and pouches. All HOIST beverages absorb immediately into the body without the need for digestion compared to other traditional sports drinks, and is the trusted hydration solution for the U.S. Department of Defense.

HOIST is also excited to announce strategic expansion into select Kroger divisions in 2024. This move will solidify expansion into the isotonic aisles of the renowned grocery giant. As part of this exciting development, Kroger will be the first retailer to offer the highly anticipated Black Cherry flavor in their resets, starting in January.

For more information about HOIST, visit www.drinkhoist.com or find them on social @drinkhoist.

Media Contacts

Corley Frierson, Murray Road Agency

Corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Jonathan.harling@murrayroadagency.com