HOIST® and MedCo Announce Partnership to Expand Accessibility of Rehydration Products

CINCINNATI, Ohio, (March 13, 2024) – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce its partnership with MedCo Sports Medicine (MedCo), the leading supplier of athletic training and sports medicine products. This collaboration will make HOIST IV-level hydration products readily available through MedCo's extensive catalog at medco-athletics.com, providing athletic trainers and sports medicine professionals with a comprehensive range of HOIST hydration solutions.

"We are beyond excited to see HOIST products available on MedCo’s platform," said HOIST Director of Business Development Rachel Trotta. "MedCo’s reputation for excellence and commitment to providing top-notch rehabilitation products aligns perfectly with our mission to provide rapid recovery to those who need it the most.

With this partnership, MedCo customers will now have access to HOIST's innovative line of products, including the popular HOIST powder sticks, liquid pouches, powder pouches and ready-to-drink bottles. This expansive product offering will enhance the options available to those managing physical rehabilitation programs, and solidify HOIST's position as a high-demand resource in the physical therapy and sports medicine industries.

Many athletic departments have seen positive results from implementing HOIST in their athletes’ routines. HOIST helps to cut down on cramping, gives athletes more energy through carbohydrates and electrolytes and enables athletes to perform at their highest levels.

MedCo is renowned for its commitment to offering the most advanced products and services to help prevent injuries and optimize recovery. This partnership reaffirms HOIST’s position as a go-to brand for hydration needs and allows HOIST to positively impact the lives of even more individuals.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on instagram @drinkhoist.

To explore MedCo's extensive range of athletic training and sports medicine products, visit https://www.medco-athletics.com/

Media Contacts:

Corley Frierson, Murray Road Agency

Email: corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com

HOIST® IV-Level Hydration to Propel Veterans' Well-being to New Heights as Official Hydration Partner of WarriorWOD

CINCINNATI, Ohio, (March 6, 2024) – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce its latest partnership with South Carolina based WarriorWOD– a leading nonprofit organization dedicated to helping veterans recover from PTS and other invisible wounds through exercise, nutrition and mentorship.

WarriorWOD offers veterans a prescription for recovery by providing transformative resources including gym access, personalized nutrition coaching and ongoing mentorship to veterans. Through this method, WarriorWOD has seen incredible results. Veterans in its program have seen a 29% decrease in post-traumatic stress symptoms. Every WarriorWOD contribution plays a pivotal role in supporting veterans on their journey to recovery and success. Its mission and approach align seamlessly with HOIST's commitment to promote healthy lifestyles and support members of the U.S. military– making this a fitting partnership.

"We are thrilled to announce that WarriorWOD has partnered with HOIST to bring top-tier hydration to our nation's bravest,” said WarriorWOD President and Executive Director Phil Palmer. "As we continue to help veterans overcome their invisible wounds through exercise and nutrition, integrating HOIST into our programs adds an extra layer of support. This isn't just about quenching thirst; it's about providing the best in hydration to our veterans as they move through their recovery journey."

In this strategic partnership, HOIST will provide vital support to WarriorWOD's initiatives by offering hydration resources and contributing to the overall well-being of veterans participating in the program.

"We are honored to join forces with WarriorWOD in its mission to revolutionize veteran recovery and provide support for invisible wounds," said HOIST Director of Business Development Rachel Trotta. "This partnership aims to make a meaningful difference in the lives of those who have served our country."

As the official hydration of the U.S. Department of Defense, HOIST is proud to continue to show its support to U.S. servicemen and women and to create a positive impact on the lives of veterans–empowering them not only to recover, but also to thrive in their post-military journey.

From HOIST bottled beverages and powder sticks, to its liquid pouches, the HOIST formula is scientifically tested and proven to supply rapid hydration and recovery without compromising taste. The HOIST lineup features a range of IV-level hydration options, all of which provide three times the electrolytes, half the sugar and no artificial sweeteners or dyes.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

To join in the mission to empower veterans and transform lives, visit the WarriorWOD website at https://www.warriorwod.org/about to donate or volunteer.

Media Contacts:

Corley Frierson, Murray Road Agency

Email: corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com

HOIST® IV-Level Hydration Announces Partnership with Archbishop Moeller High School

CINCINNATI, Ohio, (January 31, 2024) – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce its latest partnership as the official hydration partner of Archbishop Moeller High School, located in Cincinnati. Moeller, well known throughout the Midwest for its top-rated academics and sports programs, shares its hometown with HOIST. This partnership places two Cincinnati powerhouses together– pairing the best hydration with an elite, first-class school.

“We are excited to have HOIST partner with Moeller and look forward to having HOIST across campus,” said president of Archbishop Moeller High School Marshall Hyzdu. “Their commitment to creating a quality hydration product is important to us as we continue to invest in the health and wellness of our students and student-athletes.”

Moeller is a top tier high school in Cincinnati, with 16 athletic teams, 40 state championships and a roster of graduates who have excelled at the highest level in athletics, business, education and medicine. As the leader in educating young men, Moeller has its academic and athletic formulas nailed down and now, with this partnership, its students will be able to take advantage of the HOIST IV-Level hydration formula.

“We are thrilled to be the Official Hydration Partner of Archbishop Moeller High School,” said HOIST President and Founder Kelly Heekin. “HOIST believes in investing in the Cincinnati community that helped form us, and Moeller couldn’t be a better partner to throw our support behind. Their commitment to excellence is proven and it aligns perfectly with our mission to elevate performance by providing the best hydration possible. We’re looking forward to all this partnership will bring.”

With its unique IV-Level hydration formula, HOIST delivers the perfect balance of electrolytes and carbohydrates directly into the bloodstream, ensuring optimal performance and recovery. As the Official Hydration Partner for Archbishop Moeller High School, HOIST will provide their cutting-edge hydration products to all athletic teams, concessions and students. The partnership between HOIST and Archbishop Moeller High School represents a shared dedication to athletic excellence and the well-being of student-athletes. Together, they will continue to raise the bar for hydration standards in sports and academics.

For more information about HOIST or to see the entire HOIST lineup visitwww.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

For more information about Moeller visit https://www.moeller.org/.

Media Contacts:

Corley Frierson, Murray Road Agency 

Email: corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com

About Archbishop Moeller High School

Archbishop Moeller is an all-male Catholic high school (grades 9-12) located in the northeastern suburbs of Cincinnati, Ohio. Founded by the Marianist order of priests and brothers, Moeller opened in September of 1960. Moeller is constantly working toward fulfilling their Mission – Catholic. Marianist. Forming our Students into Remarkable Men. For more information visit their website https://www.moeller.org/.