HOIST® The Off Roading Hydration Choice for the Summer

CINCINNATI, Ohio, (June 6, 2024) – HOIST®, one of three hydration sources approved for use by the U.S. Department of Defense, provides premier and easy-to-transport hydration perfect for summer travels. From RV camping to hiking and overlanding, HOIST IV-level powder sticks and liquid pouches offer a reliable and compact solution for moments when you need maximum hydration in minimal spaces. 

“Adding HOIST to your overlanding gear will help prepare for tough conditions like high altitudes and hot weather,” said HOIST ambassador and Overlanding expert Talon Sei. “I’ve had long travel days where I’ve been faced with dehydration and exhaustion, having HOIST on hand has saved me in those moments where I needed instant recovery.”

HOIST IV-level powder sticks and liquid pouches are easy to pack and convenient to use, making them the perfect hydration solution for an outdoor adventure. With their compact size, they can easily fit into any backpack or storage compartment, ensuring easy access to hydration, no matter where the journey takes you.

“We know that staying hydrated is essential if you’re looking to make the most out of your time outdoors,” said HOIST Director of Marketing Taryn Lawson. “HOIST provides relief against sun and heat exposure, muscle fatigue and cramps. It’s built to be the best rapid hydration solution and we’re excited to see all the ways it can help people stay safe and enjoy their time this summer.”

Whether you are exploring remote locations, hiking through rugged terrain or spending long days in the sun, having HOIST on hand helps you stay hydrated and energized throughout your journey.

The HOIST isotonic formula ensures that your body can quickly absorb the electrolytes and carbohydrates it needs to keep you going strong. The HOIST lineup includes powder sticks for easy mixing on the go, liquid pouches for a quick and refreshing drink or the bottled beverages for a convenient grab-and-go option.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

HOIST® IV-Level Hydration Trusted by the U.S. Military

CINCINNATI, Ohio, (May 1, 2024) – This May, in honor of Military Appreciation Month, HOIST®, one of the fastest growing hydration beverages in the U.S., will offer a special sweepstakes promotion to honor the brave men and women in our Nation’s Armed Forces. Trusted HOIST ambassadors and partners have teamed up to not only share their positive experiences with HOIST, but to help spread the message about the benefits of HOIST IV-level hydration through the Kicking Off Military Appreciation Month Sweepstakes which runs May 1-12, 2024.

"We’re proud to say that HOIST is offered at 90% of U.S. Army bases globally," said HOIST President and Co-founder Kelly Heekin. "Knowing that our product is tested and trusted by U.S. Service Men and Women is an amazing compliment. We want to thank all the members of the Armed Forces for their contributions and dedication to protecting our Nation."

As a part of this sweepstakes, HOIST is teaming up with partners Nine Line Apparel, Premier Body Armor, Vertx and Wiley X. On May 13, one winner will be randomly selected to win a lengthy list of prizes. The giveaway entry period ends May 12, 2024, at 11:59 p.m. EST. To enter, fans have been asked to follow the giveaway instructions on the sweepstakes’ Instagram post which can be found via the HOIST page @drinkhoist. 

HOIST Military Appreciation Sweepstakes Prize List: 

• HOIST: Three cases of HOIST bottles, HOIST Powder Sticks and Shaker Bottle, plus an Americana T-shirt and Warfighter Hat.

• Vertx: Multicam Ready Pack 2.0 along with the VTAC Battle Belt Accessory Collection.

• Premier Body Armor: Ready Pack Level IIIA Insert, Bleed Control Kit and four Can Coolers. 

• Wiley X: A sleek pair of WX Founder Eyewear. 

• Nine Line Apparel: A $200 Gift Certificate redeemable on Nine Line's website.

As one of three electrolyte sources approved for use by the U.S. Department of Defense, HOIST is dedicated to bringing its high-quality hydration to any who seek to perform at their best, even under the most demanding conditions.

“I drank Hoist for 4 days straight, while running 250 miles in all conditions, and never once had any stomach distress or got tired of the taste,” said retired U.S. Navy Seal and HOIST Ambassador Chadd Wright. “Hoist has everything in it that your body needs and nothing it doesn't where electrolytes are concerned."

HOIST proudly supports the U.S. Military beyond this sweepstakes through its nonprofit efforts. This year alone, HOIST has announced partnerships with Team Red, White & Blue (200,000+ members nationwide), Health 4 Heroes and Warrior WOD, allowing HOIST to help aid veterans' recovery through exercise, nutrition, and mentorship. HOIST also works with veteran-founded Black Rifle Coffee Company, whose outposts across the U.S. now offer HOIST products.

"HOIST is the trusted hydration brand of the world's most fearless warfighting units for a reason," said Tyler Merritt, CEO of Nine Line Apparel and HOIST ambassador. "Where other brands claim they help you recharge, but just pump your body with artificial sweeteners, HOIST fuels you with the pure ingredients needed to complete the mission. Combined with their deep commitment to supporting the veteran community, HOIST is the ideal drink for any patriot looking to spend their hard-earned dollar with a company that shares their values."

The HOIST formula is scientifically tested and proven to supply rapid hydration and recovery, without compromising taste, and is offered across a lineup of bottled beverages, powder sticks and liquid pouches.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

HOIST® Renews Partnership with Team Red White & Blue

CINCINNATI, Ohio—April 24, 2024 – HOIST®, one of the fastest growing hydration beverages in the U.S., is proud to announce the continuation of its partnership with Team Red, White & Blue (RWB), the leading health and wellness community for Veterans–with over 200,000 members nationwide. 

Now in its third year, the partnership has grown, and HOIST will be sponsoring a leg of the Team RWB Old Glory Relay, where Team RWB brings the beloved American flag from a special trip oversees back to U.S. soil.

Old Glory begins a journey across six states, from Philadelphia to Chicago, moving across the U.S. through the hands of Veterans and their supporters. HOIST will be sponsoring the relay from its April 27 Columbus, Ohio rally stop through the April 29 rally stop in Cincinnati. As a part of this sponsorship, HOIST will be donating gear to sponsored participants as well as donating product, including its military hydration powder sticks, for use along the entire Old Glory Relay. HOIST will also be donating a portion of its e-commerce sales to Team RWB during a July giveback promotion.  

“We’ve had the opportunity to work with Team Red, White & Blue for three years now, and it’s an honor to collaborate, once again, with an organization that is a symbol of unity, patriotism and support for our Veterans,” said HOIST Director of Business Development Rachel Trotta. “We’re looking forward to sponsoring this year’s relay and are proud to have members of the HOIST team participating. Good luck to all those as they embark on this year’s Old Glory mission!”

Team RWB exists to guide Veterans through the wellness journey, offering both real-life and virtual opportunities that are focused on building a healthier lifestyle. It encourages a strong focus on mental and physical health to ensure that Veterans' best days are ahead. HOIST provides top of the line hydration, which aids in both mental and physical performance, making this partnership an exemplary pairing. The HOIST product line of IV-level hydration ranges from bottled beverage to powder sticks and liquid pouches, all of which provide three times the electrolytes, half the sugar and no artificial sweeteners or dyes. 

For more information about HOIST, visit www.drinkhoist.com or find them on social @drinkhoist. 

Media Contacts 

Corley Frierson, Murray Road Agency 

Corley.frierson@murrayroadagency.com   

Jonathan Harling, Murray Road Agency 

Jonathan.harling@murrayroadagency.com