Campbell Joins Murray Road Agency as Performance Marketing Manager

CHARLESTON, South Carolina – September 7, 2021 – The Murray Road Agency has added Kaelin Campbell, Performance Marketing Manager, to its growing team. Campbell will work out of the company’s Charleston, South Carolina headquarters. Campbell will oversee digital advertising, performance marketing and other related areas for clients. She will also be an integral part of the affiliate marketing team and lean in on strategic account management.

Campbell has extensive experience in the digital marketing/agency space as well as on the in-house brand side of the business. She will work closely with clients to develop multi-faceted digital strategies that connect platforms and cross-functional efforts and bring new levels of value to marketing departments and leadership teams. Her expertise in social media content, digital marketing and her passion and enthusiasm for all things marketing will help existing and prospective clients create strong marketing plans driven by data and enhanced by consumer engagement through authenticity of messaging and targeted advertising.

“Kaelin brings new talents and experience to our team,” said President Tim Brandt. “Growth in agency responsibilities and the markets we serve has created a need for digital excellency at Murray Road. Kaelin’s addition immediately builds out our capabilities and allows us to offer new and future clients exciting and comprehensive marketing services. Murray Road prides itself on in-house capabilities and having experts on staff who are leaders in their fields.”

Prior to joining Murray Road, Campbell handled all social media content and advertising as well as affiliate marketing for an organization in the health and wellness space. She also was an account manager for a digital marketing agency. Campbell has a Bachelor of Science degree in Marketing from The College of Charleston. Outside of the office, she is an avid yoga-goer and loves spending her free time on the water with her fiancé and their dog, Annie. Campbell resides in Charleston. 

About Murray Road Agency

Murray Road offers a full spectrum of marketing, communications, sales support and business services. The team delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners. Founded in the outdoor industry, Murray Road drives engagement and results for a variety of brands and organizations. More information is available at MurrayRoadAgency.com.

Warford Joins Murray Road Agency as Marketing Coordinator

CHARLESTON, South Carolina – June 29, 2021 – The Murray Road Agency has hired Courtney Warford as their Marketing Coordinator. Warford will work out of the company’s Charleston, South Carolina headquarters. She will play a key role in the day-to-day operations as the company continues to grow and expand in the endemic space and into new markets as well.

Warford brings enthusiasm, a diverse professional background and a portfolio of digital marketing expertise to Murray Road. Her innovative ideas and technical know-how are welcomed by the team. Warford also grew up hunting, fishing and enjoying the outdoors.

“We’re excited to welcome Courtney to the team,” said Kelsey Puryear, Vice President. “We loved Courtney’s approach to the job and opportunity and are excited to see her help us grow as an agency. Her presence in our Charleston office has already made an impact and that will only continue as the team grows. In her short time in the Lowcountry, she’s worked with several of our clients, been immersed in a variety of projects and contributed immediately.  

Prior to joining Murray Road, Warford was most recently a teacher in the Missouri Public Schools System where she taught Middle School English. She has an undergraduate degree in English from Central Methodist University and a graduate degree in Communication, New Media & Marketing from Southern New Hampshire University. Previously, Warford worked in content marketing development, sports marketing, public relations and onsite and live-event activation. Outside of working hours, she enjoys outdoor activities like hiking and spending time on the water and resides in Charleston with her dog Murphy.

About Murray Road Agency

Murray Road offers a full spectrum of marketing, communications, sales support and business services. The team delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners. Founded in the outdoor industry, Murray Road drives engagement and results for a variety of brands and organizations. More information is available at MurrayRoadAgency.com.

Murray Road Agency Seeks Marketing Coordinator

FOR IMMEDIATE RELEASE

Marketing Coordinator

The Murray Road Agency seeks a master multi-tasker with excellent communication skills for the role of Marketing Coordinator. Candidates should be proficient with excel, data/resource management platforms, publishing software and other common creative and communication programs. The Marketing Coordinator should also be a proficient written and verbal communicator and project manager able to handle a variety of tasks and items and also be comfortable with/knowledgeable of the outdoor/shooting industry.

Responsibilities:

• Proficiency in MS Office, with exceptional knowledge of Excel and PowerPoint

• Working knowledge of cloud sharing, Google Docs, and Drobox

• Knowledge of project and task management tools such as Basecamp, Trello and Monday

• Scheduling meetings and appointments and preventing conflicts.

• Taking notes and minutes in meetings

• Preparing documents for meetings

• Processing and directing mail and incoming packages or deliveries

• Writing and issuing emails to teams on behalf of teams or senior staff

• Researching and booking travel arrangements

• Finding ways to improve administrative processes

• Support marketing executives in organizing various projects

• Employ marketing analytics techniques to gather data (social media, web analytics, rankings etc.)

• Update spreadsheets and databases.

• Assist in the organizing of promotional events and attend them to facilitate their success.

• Compose and post online content on the company’s website and social media accounts

• Learning and working with various types of software for digital marketing.

• Understanding client product and brand.

Qualifications:

• Bachelor’s degree in marketing, business or related field.

• 2-3 years of experience.

• Administration or sales and marketing experience.

• Proven writer with editing skills/experience a plus.

• A high level of attention to detail.

• Ability to work effectively within a team and independently.

• Competency in Microsoft applications including Word, Excel, and Outlook.

• Good organization skills.

• Related job and internship experience.

• Digital marketing experience.

• Demonstrable ability to multi-task and adhere to deadlines

• Good knowledge of market research techniques and databases

• Experience with the outdoor industry, hunting, and firearms a plus

About Murray Road

Murray Road is an equal opportunity employer. This position will be located in Charleston, South Carolina. Murray Road offers competitive compensation and benefits and ample opportunities for personal and professional growth. Interested applicants should send a resume, cover letter and link to any relevant work to info@murrayroadagency.com.