GTM Original Partners with The Murray Road Agency

CHARLESTON, South Carolina – October 20, 2022 – Gun Tote'n Mamas™ (GTM Original), the leading brand in luxury concealed carry handbags, has officially partnered with Murray Road Agency as their agency of record.

“With new products on the horizon, this is the perfect time to partner with the Murray Road Agency,” said Claudia Chisholm, GTM President. “They have a great team of industry leaders and strong female representation. We have no doubt they will successfully expand our brand and showcase our mission through their creative skills and resources.”

As a leader in women’s protection, GTM is more than just a handbag. Each product is field tested by FBI, CSI and Navy Seal instructors as well as everyday consumers. Their extensive line of premium concealed carry purses provides an easy, accessible and stylish way to carry your firearm. They are extremely dedicated and passionate about promoting safety and education for a variety of first time and seasoned shooters.  

“We’re extremely excited about implementing our strategies here at Murray Road with the GTM brand,” said Murray Road COO, Kelsey Puryear. “Their exceptional products and work with national women’s shooting sports organizations have made a huge impact on the industry. We’re honored to be part of their continued growth.”

Murray Road delivers difference-making growth for their clients and is deeply rooted in the outdoor, hunting and shooting industry. As experts in connecting companies and brands to their target audiences, the agency provides services in public relations, media buying, event management, digital advertising and more. They are always looking to maximize opportunities and carry out strategic opportunities for clients.

To learn more about GTM and their extensive line of products, visit gtmoriginal.com.

For more information about Murray Road and its services, visit murrayroadagency.com or call 843-410-2739.

About Murray Road Agency

Murray Road offers a full spectrum of marketing, communications, sales support and business services. The team delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners. Founded in the outdoor industry, Murray Road drives engagement and results for a variety of brands and organizations. More information is available at MurrayRoadAgency.com.

The Murray Road Agency Seeks Media Specialist

CHARLESTON, South Carolina – June 28, 2022 - The Murray Road Agency seeks a master multi-tasker with excellent organizational skills for the role of Media Specialist. Candidates should be proficient with Ad Serving Technology, Excel, data/resource management platforms, publishing software and other common creative and communication programs. The Media Specialist should also be a proficient communicator and able to ensure that the quality and responsiveness of service meets or exceeds expectations in a variety of marketing-related areas. This position will be located in Charleston, South Carolina. 

Responsibilities: 

• Key member of media buying team

• Direct interaction with media buying clients

• Handle day-to-day ad trafficking

• Assist in reporting on advertising performance

• Manage and trouble-shoot processes with clients, media partners and others involved in media buying

• Report on ad performance

• Play a role in developing and implementing best practices and processes to improve operational efficiencies

• Provide regular reports and updates for clients and other partners

Qualifications:

• Bachelor’s degree in marketing, business or related field

• 2-3 years of experience

• Administration or digital marketing experience

• Proficiency in MS Office, with exceptional knowledge of Excel and PowerPoint

• Working knowledge of cloud sharing, Google Docs, and Dropbox

• Knowledge of project and task management tools such as Basecamp, Trello and Monday

• Strong working knowledge of Ad Serving Technology

• Meticulous attention to detail and excellent follow-through

• Ability to meet time-sensitive deadlines

• Ability to work effectively within a team and independently

• Excellent time management, able to handle multiple assignments under tight deadlines and pressure, and prioritize and communicate effectively

• Excellent organization skills

• Related job and internship experience

• Demonstrable ability to multi-task and adhere to deadlines

• Good knowledge of market research techniques and databases

• Experience with the outdoor industry (hunting, fishing, firearms related, camping, etc.)

About Murray Road

Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, we can and will market it. We also excel in retail environments both digitally and brick and mortar. We are an equal opportunity employer. Murray Road offers competitive compensation and benefits and ample opportunities for personal and professional growth. Interested applicants should send a resume, cover letter and link to any relevant work to info@murrayroadagency.com.

The Murray Road Agency Seeks Communications Specialist

CHARLESTON, South Carolina – April 25, 2022 - The Murray Road Agency is looking for a savvy communicator with experience in public relations, communication and marketing. Day-to-day interaction with clients and media will be a pillar of this position. The ideal candidate will have experience securing print, digital and social earned media exposure. Knowledge of the outdoors, fishing, hunting, camping, shooting and boating is preferred. Advanced knowledge of firearms is a plus. The willingness to learn/embrace these activities is a must. 

This new hire should be able to write, edit, manage and send written copy without much oversight. They should be familiar with reporting best practices and demonstrate the ability to quantify results. Finally, they need to be comfortable with clients and have the ability to stay on message. This position will be located in Charleston, South Carolina or Minneapolis, Minnesota. Limited exceptions possible. 

Responsibilities:

●      Account management.

●      Writing, editing and managing content.

●      Reporting and metrics.

●      Client interaction and communication.

●      Distribution and coordination of multiple campaigns.

●      Communicate with media regularly.

●      Manage media inquiries.

Qualifications:

●      Bachelor’s degree in marketing, communications, business, sales or related field.

●      At least 3 years of experience.

●      A high level of attention to detail.

●      Skilled writer and editor.

●      Ability to work effectively within a team and independently.

●      Competency in Microsoft applications including Word, Excel, and Outlook.

●      Comfortable on and off camera

●      Ability to track metrics, follow up and execute. 

About Murray Road

Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, we can and will market it. We also excel in retail environments both digitally and brick and mortar. We are an equal opportunity employer. Murray Road offers competitive compensation and benefits and ample opportunities for personal and professional growth. Interested applicants should send a resume, cover letter and link to any relevant work to info@murrayroadagency.com.