CHARLESTON, South Carolina – December 19, 2023 – Murray Road Agency, a full suite marketing agency rooted strongly in the hunting, shooting, tactical and outdoor spaces, has been nominated as a 2023 Agency of the Year finalist by AvantLink for its affiliate marketing services and growth.
AvantLink is the largest independently and American-owned affiliate network in the world and works in more than 50 verticals, including a very strong presence in hunting, shooting, tactical and outdoors. AvantLink bestows Agency of the Year honors and several other awards as part of its yearly AvantAwards.
Murray Road has established itself as a major affiliate marketing service provider. The agency has had dedicated resources and team members in place for several years and has achieved exponential growth for its clients. The agency provides several other marketing services for a wide-variety of brands and organizations, but saw the need to add and expand affiliate marketing right away.
“This is a great honor for our team,” said Murray Road Agency President and CEO Tim Brandt. “To be named a finalist by such a large and diverse affiliate marketing provider is a testament to our team and our approach. We met the AvantLink leadership team several years ago at SHOT. We had one client on the platform that was only doing a few thousand dollars a month in its second month. Thanks to a strong partnership with AvantLink, several clients that trusted our vision and a dedicated and innovative team, our clients will end 2023 doing millions of dollars in revenue on AvantLink alone. In fact, in November of this year, we had more than half a dozen clients notch the highest month on record in affiliate marketing revenue. We thank AvantLink for such a high honor that comes with being recognized, and send gratitude to our brand partners for investing in our team.”
Understand, Integrate, Dedicate
Murray Road’s success with AvantLink, and in affiliate marketing in general, can be attributed to an extreme focus on affiliate marketing, paired with a keen understanding about how it does or should fit into a brand’s overall marketing mix. Some brands have stand alone affiliate marketing programs that can run independently and achieve growth. Others might take a nuanced approach to get them off the ground, or provide the surge needed to get over a plateau or hurdle that has stalled affiliate marketing growth.
Murray Road’s robust portfolio in traditional marketing services includes media buying, public relations, ambassador management, social media and performance marketing. All of which can be, and have been, an immediate and scalable growth driver in affiliate marketing. As an agency, Murray Road sits in various seats for multiple brands, the many perspectives, areas of expertise and metrics around return on investment and brand value provide an economy of scale that isn’t easily replicated.
Murray Road’s investment in dedicated, talented and passionate individuals to drive affiliate marketing services for its brand partners, new and historical, is another advantage. When an organization partners with Murray Road, that partner will receive a motivated and knowledgeable end user that not only knows the marketing landscape, but participates actively in the lifestyle outside the confines of the office.
This full immersion of experienced and talented marketing professionals allows for day one expertise to brands that are new to affiliate marketing. But it also allows Murray Road to assume or take over expansive and established affiliate marketing programs and provide the insight and guidance needed to take them to the next level.
Murray Road offers a full spectrum of marketing, communications, sales support and business services. The team delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners.
To learn more about Murray Road affiliate marketing services, contact Affiliate Marketing Manager Worth Osgood at worth.osgood@murrayroadagency.com. To see more on the agency, visit murrayroadagency.com or follow on Instagram @murrayroadagency.
About Murray Road
Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, we can and will market it. We also excel in retail environments both digitally and brick and mortar and are expanding into other consumer markets as well. We are an equal opportunity employer and are looking for additional team members regularly. More information on the agency, specific services or our team is available at murrayroadagency.com.