Shoot Like A Girl

Shoot Like A Girl® Releases Annual Report

ATHENS, Ala. – January 12, 2022– Shoot Like A Girl has released its annual report covering the time period of July 2020 to June 2021 in addition to the recap of 2021.  The report highlights the impactful results in spite of current events. Shoot Like A Girl was proud to once again take their mobile range on the road and host a diverse, engaged group of women ranging in age, ethnicity, political point of view, and economic level at events across the country. In 2021, the mobile range hosted over 2,800 individuals during their trailer events as part of the 2021 Home of the Brave Tour introducing women (and their families) to shooting sports in 2021. The full report is available online.  

“Looking back on 2021, I’m grateful for all the experiences and opportunities Shoot Like A Girl was presented with,” said Karen Butler, Founder and President of Shoot Like A Girl, in a letter to corporate partners. “With the support of our partners, we were able to expand our already full schedule, adding hunts and tour stops to reach more women and share our love of shooting sports and the outdoors. To say it was a busy, rewarding year is an understatement.”

Empowering Women Through Events

Shoot Like A Girl offers a unique experience for women giving them an opportunity to shoot a pistol, rifle, and bow in a safe, controlled environment under the guidance of all-female certified instructors and archery coaches. In 2021, the tour included stops at Bass Pro Shops and Cabela’s, conservation events and corporate events—with several events setting records for number of attendees.

Shoot Like A Girl’s Home of the Brave Tour reached 2,815 guests, mostly women (and a few men!) and their families. An overwhelming number of attendees committed to purchasing a firearm, and nearly 50% of attendees left with an improved attitude or opinion of firearms.

Shoot Like A Girl was also fortunate enough to host six partnership hunts where 56 attendees were introduced to shooting for sport in an all-female camp. These turkey, pheasant, and duck hunts were an opportunity for women who haven’t hunted, or who are inexperienced hunters, to learn more under the guidance of Shoot Like A Girl mentors.

Continuing the Momentum

Looking ahead to 2022, Shoot Like A Girl is anticipating continued growth from the previous year and hopes to reach a larger audience in 2022. The recently announced Sea To Shining Sea Tour began at Dallas Safari Club, and the full list of tour dates is available online.

About Shoot Like A Girl  

As a leader in the industry, Shoot Like A Girl® is committed to growing the number of women and their families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer, utilizing InVeris Training Solutions state-of-the-art military grade firearm simulator, travels to cities all across the United States, hosting an interactive experience that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela's, Beretta, GLOCKBushnell, TrueTimber, Walker's, Black Rifle Coffee Company, Federal Ammunition,  InVeris Training Solutions, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN AmericaHeckler & KochSmith & Wesson, Mossberg, UMAREX, GTM OriginalCrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOGUpper Canyon Outfitters, Rocky Mountain Elk FoundationPrimos, Gold Tip Arrows, Hoppe’s, Dead Down Wind, Moultrie Mobile, Hornady, Mathews, Hoyt, Bear Archery, S & S Outdoors, The WON, Archery 360, and Bowhunting 360.

 

Shoot Like A Girl®Releases Fourth Quarter Report for 2021

ATHENS, Ala. – January 6, 2022– Shoot Like A Girl has released its fourth quarter report for 2021, wrapping up a year of successful business initiatives, event growth, and completing a year filled with travel, hosted events, and reconnection with the outdoors. Shoot Like A Girl facilitated three events and hosted nearly 500 women and their friends and families at the mobile range. The team travelled to New Mexico, Texas, and North Carolina introducing women and their families to shooting sports, allowing the Shoot Like A Girl team to empower more guests in new cities and share their passions. The full report is available online.

“The fourth quarter was one for the books,” said Karen Butler, Founder and President of Shoot Like A Girl. “We travelled through the beautiful states of New Mexico, Texas, and North Carolina and hosted a pheasant hunt in Kansas and a duck hunt in Texas. With each event creating their own special memories, we were fortunate to wrap up 2021 by delivering our message of safety and confidence that comes with shooting sports. We love seeing the miles and hours put into our work coming to fruition.”

Empowering Women in 2021

During the fourth quarter, 430 women participated in Shoot Like A Girls’ experiences and were introduced to pistol, rifle and bow skills and safety during the Home of the Brave Tour. Making stops at Cabela’s and Bass Pro Shops in Katy, Texas; Albuquerque, New Mexico; and Concord, North Carolina, the mobile range traveled more than 2,100 miles in a few short months and reached a total of 2,815 guests in 2021.

In addition to mobile range stops, two partnership hunts with Beretta were held in Kansas and Texas. These hunts provide an introduction to women who wish to hunt but haven’t and break down barriers to entry.  Shoot Like A Girl’s staff hosts guided, empowering trips filled with encouragement to allow women to gain experience and confidence during their first hunting adventure.  

Fourth Quarter Highlights

After reaching out to guests from the fourth quarter, Shoot Like A Girl was proud to see the positive impact they’ve continued to make on guests. Of the attendees polled, 14% purchased one or more firearms in the three weeks post their experiences with the mobile range, 18% committed to purchasing a firearm in the next six months, and 33% of attendees committed to purchasing a firearm. Pistol sales are the most popular among Shoot Like A Girl guests, with 73% committed to purchasing a pistol. An overwhelming number of guests committed to making these purchases for home defense, target, shooting, and personal defense. More insights and statistics, including numbers from the archery experience, can be found in the full report.

During the Shoot Like A Girl mobile range experiences, it was found that 61% of attendees arrived with a positive attitude toward firearms, and an additional 39% of guests left with an improved attitude or opinion on firearms. Because of the Shoot Like A Girl experience, 29% of guests recruited others to try shooting sports since their visit.

More information about Shoot Like A Girl can be found at ShootLikeAGirl.com. First, second, and third quarter reports for 2021 are also available online

 About Shoot Like A Girl  

As a leader in the industry, Shoot Like A Girl® is committed to growing the number of women and their families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer, utilizing InVeris Training Solutions state-of-the-art military grade firearm simulator, travels to cities all across the United States, hosting an interactive experience that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela's, BerettaGLOCKBushnell, TrueTimber, Walker's, Black Rifle Coffee Company, Federal Ammunition,  InVeris Training Solutions, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN AmericaHeckler & KochSmith & Wesson, Mossberg, UMAREX, GTM Original, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOGUpper Canyon Outfitters, Rocky Mountain Elk FoundationPrimos, Gold Tip Arrows, Hoppe’s, Dead Down Wind, Moultrie Mobile, Hornady, Mathews, Hoyt, Bear Archery, S & S Outdoors, The WON, Archery 360, and Bowhunting 360.

Shoot Like A Girl® Announces GSM Outdoor Partnership Expansion

ATHENS, Ala. – January 5, 2022– Shoot Like A Girl® is proud to announce the expansion of its partnership with GSM Outdoors for the upcoming Sea to Shining Sea Tour and the 2022 season. GSM Outdoors, who specializes in developing innovative products for the hunting, sport shooting, and outdoor enthusiast market, has expanded their partnership to include several new brands that stand firm with Shoot Like A Girl’s mission and initiatives to create empowered female shooters and outdoor enthusiasts.

“We’re happy to announce that GSM Outdoors has expanded their contract with Shoot Like A Girl,” said Karen Butler, Founder and President of Shoot Like A Girl®. “In addition to Walker’s, Birchwood Casey, TekMat, and G.P.S. Bags, they have added the following brands: TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flexitone, HME (Hunting Made Easy), Hawk, Skull Hooker, and Cold Steel.”

With the expansion of this partnership, Shoot Like A Girl looks to expand their reach and impact through 2022. By working with brands who share a passion for outdoors, safety, and shooting sports, they can continue to share their message of responsible gun ownership, firearm safety, and a love of the outdoors.

“We are thrilled to be expanding our long-standing partnership with the wonderful ladies of Shoot Like A Girl,” said Tiffani Hogan, Marketing Director at GSM Outdoors. “Our company proudly supports their mission to empower women to participate in shooting sports with confidence. Their grassroots efforts to encourage and educate new female and youth shooters align perfectly with our company mission. We look forward to continuing our partnership for many years to come!”

Empowering Women in 2022

Shoot Like A Girl® offers a unique experience for women by giving them the opportunity to shoot a pistol, rifle, and bow in a safe, controlled environment under the guidance of female NRA-certified instructors and archery coaches. In 2021, the Home of the Brave Tour included stops at Bass Pro Shops and Cabela’s, conservation events, and corporate events with several locations reaching a record number of attendees. Looking toward the 2022 Sea to Shining Sea Tour that kicks off in January, Shoot Like A Girl looks to continue growing their events and empowering and educating more women at each stop.

About Shoot Like A Girl  

As a leader in the industry, Shoot Like A Girl® is committed to growing the number of women and their families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer, utilizing InVeris Training Solutions state-of-the-art military grade firearm simulator, travels to cities all across the United States, hosting an interactive experience that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela's, BerettaGLOCKBushnell, TrueTimber, Walker's, Black Rifle Coffee Company, Federal Ammunition,  InVeris Training Solutions, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN AmericaHeckler & KochSmith & Wesson, Mossberg, UMAREX, GTM Original, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOGUpper Canyon Outfitters, Rocky Mountain Elk FoundationPrimos, Gold Tip Arrows, Hoppe’s, Dead Down Wind, Moultrie Mobile, Hornady, Mathews, Hoyt, Bear Archery, S & S Outdoors, The WON, Archery 360, and Bowhunting 360.