SLG2, Inc. Launches New Safe LivinG™ Expansion at Industry Day at the Range

ATHENS, Ala. – January 17, 2023 – SLG2, Inc. (commonly known as Shoot Like A Girl), the industry’s leading event marketing company that empowers women to participate in shooting sports and includes brands Shoot Like A Girl and Hunt Like A Girl, has officially announced the launch of their new Safe LivinG program, empowering men, women, families and communities with confidence to live securely through interactive informational experiences and web resources. On January 16, 2023 in Boulder City, Nevada, SLG2, Inc. debuted the new Safe LivinG trailer, showing media and industry professionals the growing importance of safe living.  

“As the number of gun owners continues to grow, there is an important need to share more than just the confidence that comes from shooting sports. There is a need to introduce all audiences to knowledge and information on firearm, personal, family and community safety,” said Karen Butler, Founder and President of SLG2, Inc. “We kicked off our Safe LivinG experience at the SHOT Show Industry Day at the Range and we couldn’t be more excited to hit the road and empower people to live securely through Safe LivinG.

Safe LivinG covers a wide range of topics including personal safety, family safety, community safety and much more. From situational awareness to first-aid tips and tricks, this expansion provides communities with authentic and factual knowledge to keep themselves and those around them safe. Safe LivinG consists of multiple safety council members, providing audiences with a variety of articles, videos, daily tips and more covering important topics that people may face.

2023 Safe LivinG Tour Dates Include:

• FEB 4-5: Bass Pro Shops - Prattville, AL

• MAR 11-12: Cabela’s - Buda, TX

• MAR 25-26: Bass Pro Shops - OKC, OK

• APR 16-19: Bass Pro Shops Club Turkey Hunt, Great Bend, KS

• MAY 6-7: Cabela’s - Kansas City, MO

• JUN 1: Bass Pro Shops CLUB HQ - Lincoln, NE

• JUN 3-4: Bass Pro Shops - Altoona, IA

• AUG 5-6: Cabela’s - Woodbury, MN

• SEPT 21-24: Bass Pro Shops CLUB SLG/VORTEX Experience

• NOV 4-5: Cabela’s - Glendale, AZ

• NOV 6: Corporate Event – Prescott, AZ

For more information on tour dates and the mission of SLG2INC, visit ShootLikeAGirl.com and SafeLiving2.com.

About Safe LivinG™

As a leader in the industry, SLG2, Inc., an events marketing company, has added Safe LivinG™ events to its repertoire. These additional events promote public safety by introducing women, their families and communities to personal and firearm safety practices. The Safe LivinG™ rig travels to cities across the United States providing attendees the opportunity to shoot a pistol and rifle, utilizing InVeris Training Solutions’ state-of-the-art military grade firearm simulator. Attendees are afforded a side-by-side, hands-on comparison of firearms from the top manufacturers at the gun bar, with firearm safety continually reinforced. Interactive product demonstrations and discussions will be given on a wide array of topics including personal and home security plans, safe firearm storage, and much more. Parents are encouraged to bring their children for a one-on-one safety chat with a Safe LivinG instructor. Safe livinG™ events are free to each guest thanks to the SLG2, Inc’s generous corporate partners, including

Bass Pro Shops/Cabela's, TrueTimber, Beretta, GLOCK, Black Rifle Coffee, Magpul, Colt, Ruger, Savage, Springfield Armory, Taurus, Volquartsen, Vortex, Walther, GSM Outdoors, Hawk Down/Out, HME, Hunter Specialty Calls, Scent Away, SME, Skull Hooker, Stealth Cam, Big Game, Crossfire, Avian X, Birchwood Casey, Cold Steel Knives, GPS, TekMat, Walkers, GTM, InVeris, Lacross Footwear, Thermacell, SABRE, and USCCA.

Shoot Like A Girl ® Showcases Impressive Growth Through 2022 Annual Report

ATHENS, Ala. – January 13, 2023 – Shoot Like a Girl has officially released their Annual 2022 report, showcasing the growing need for firearm safety and empowerment with a record number of mobile range attendees. Thanks to Shoot Like A Girl corporate partners, team instructors and trailer guests, the company continues to make lifelong impacts on women, families and the entire shooting industry.

“In 2022, Shoot Like A Girl hosted 3,547 guests with an estimated 8,686 who participated without signing into the experience inside,” said Karen Butler, Founder and President of Shoot Like A Girl. “2023 marks the 15th year of Shoot Like A Girl, and I’m extremely proud of the impact we’ve made so far. As we move forward, we recognize there is much more work to do. Women, men, families and communities are showing an immense need for confidence in firearm safety, and we’re fully prepared to meet those needs.”

2022 Sea to Shining Sea Tour

With a total of 3,547 guests at the Shoot Like A Girl trailer, guest surveys revealed a wide range of shooting experience levels, planned firearm purchases and intended purpose of owning a gun. In 2022, Shoot Like A Girl saw a 99% confidence rate from guests who visited the trailer. 10% of guests had never shot a firearm before, 19% shot years ago, 40% shot infrequently and 31% shot frequently. 35% of attendees purchased one or more firearms, with even more committing to buying one in the future. The leading intended purchase of purchase was home defense. The bulk of Shoot Like A Girl guests had no experience with archery, with 30% planning to purchase a bow.

“The attendants were fantastic! I came with my 65-year-old mother that had never shot a gun before. The Shoot Like A Girl team made her feel confident, comfortable and safe,” said mobile range attendee, Katie. “This is such a great program for first-time shooters and experienced shooters as well! We live in CA, so we don’t see much of that kind of opportunity over here. Thank you for all you do to empower women.”

Industry Impact

Shoot Like A Girl hosted 6 industry hunts in 2022, giving 56 women the opportunity to visit all-female hunting camps and participate in turkey, pheasant and duck hunting. 100% of the Hunt Like A Girl guests reported they would recruit other women to experience the power of hunting together. Throughout the year, Shoot Like A Girl donated to multiple Veteran, hunting and youth shooting programs and surpassed a reach of 82.5 million in press coverage.

Shoot Like A Girl is kicking off 2023 with the start of another mobile range tour, traveling across the Nation to allow communities to safely participate in shooting sports with confidence. For more information on tour dates and Shoot Like A Girl’s mission, visit ShootLikeAGirl.com

About Shoot Like A Girl  

As a leader in the industry, Shoot Like A Girl® is an events marketing company committed to growing the number of women and families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer travels to cities all across the United States that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. These events utilize InVeris Training Solutions’ state-of-the-art military grade firearm simulator and Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, Taurus, TrueTimber, Walker's, Black Rifle Coffee Company, Federal Ammunition,  InVeris Training Solutions, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN America, Heckler & Koch, Smith & Wesson, Mossberg, GTM Original, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOG,  Upper Canyon Outfitters, Rocky Mountain Elk Foundation, Primos, Gold Tip Arrows, Vortex Optics, Dead Down Wind, Moultrie Mobile, Hornady, Mathews, Hoyt, Bear Archery, MTN OPS, NSSF’s Project ChildSafe, USCCA and S & S Outdoors.

Shoot Like A Girl® Announces 2023 Industry Day at the Range Attendance

ATHENS, Ala. – January 12, 2023 – Shoot Like a Girl is thrilled to announce their attendance and exhibition at the 2023 Industry Day at the Range event. On January 16, 2023, Shoot Like A Girl will bring their mobile range to Boulder City, Nevada as they demonstrate their state-of-the-art military grade firearm simulator to those in attendance. They will also be launching an exciting new extension focused on fostering safety for women, families and communities through education and experiences.

“We’re honored to be exhibiting alongside so many leading brands in the industry at this year’s Industry Day at the Range,” said Karen Butler, Founder and President of Shoot Like A Girl. “I’m extremely proud of how much we’ve grown and excited for the opportunity to kick off another strong year for our mobile range tour. Being able to showcase our mission to the media as well as top industry professionals is an amazing opportunity for Shoot Like A Girl.”

Presented by NSSF, Industry Day at the Range is a one-day annual event held at the Boulder Rifle and Pistol Club on the day prior to SHOT Show. Invited media and buyers receive exclusive access to brands and hundreds of manufacturers showcasing the hottest new products in the hunting and outdoor market. Industry Day at the Range is a truly exclusive opportunity where attendees get the chance to preview and test the latest guns, gear and gadgets before anyone else in the industry.

Shoot Like A Girl’s mobile range travelled over 35,000 in 2022 and is continuing to provide women and their families with the resources to build unmatched confidence in their shooting sports abilities in 2023. From brand new to experienced shooters, the range allows participants to handle a firearm or bow with guidance from certified female instructors dedicated to empowering and teaching other women.

For more information about Industry Day at the Range please visit shotshowrangeday.com. To learn more about Shoot Like A Girl’s mission, partners, resources and events, visit ShootLikeAGirl.com.

About Shoot Like A Girl  

As a leader in the industry, Shoot Like A Girl® is an events marketing company committed to growing the number of women and families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer travels to cities all across the United States that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. These events utilize InVeris Training Solutions’ state-of-the-art military grade firearm simulator and Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, Taurus, TrueTimber, Walker's, Black Rifle Coffee Company, Federal Ammunition,  InVeris Training Solutions, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN America, Heckler & Koch, Smith & Wesson, Mossberg, GTM Original, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOG,  Upper Canyon Outfitters, Rocky Mountain Elk Foundation, Primos, Gold Tip Arrows, Vortex Optics, Dead Down Wind, Moultrie Mobile, Hornady, Mathews, Hoyt, Bear Archery, MTN OPS, NSSF’s Project ChildSafe, USCCA, and S & S Outdoors.