SLG2, Inc Showcases Lifelong Impact at NRA Annual Meetings & Exhibits

ATHENS, Ala. – April 12, 2023 – SLG2, Inc., the industry’s leading experiential marketing company that grows the number of participants in the outdoors while promoting safety and includes brands Shoot Like A Girl®, Safe LivinG™, Hunt Like A Girl™ and SLG2 Consulting, is proud to announce its attendance at the 2023 NRA Annual Meetings & Exhibits, April 14-16 in Indianapolis.

The NRA Annual Meetings & Exhibits is a world-class consumer show featuring more than 14 acres of exhibits, premier events, educational seminars, workshops and leading industry companies. The NRAAM offers manufacturers, retailers and outfitters the opportunity to sell, connect and interact with the heart of the shooting sports community.

“We’re thrilled to be back at NRAAM this year not only to share the crucial importance of SLG2, Inc’s mission, but to present the first ever Safe LivinG Safety Awards for Q1 and Q2 of 2023,” said Karen Butler, founder and president of SLG2, Inc. “These awardees have impacted and educated thousands of new and experienced shooters, and we’re privileged to recognize their efforts in Indianapolis.”

As the number of gun owners continues to grow, there is an important need to share more than just the confidence that comes from shooting sports, but to introduce all audiences to knowledge and information on firearm, personal, family and community safety. SLG2, Inc will exhibit in booth #2945, showcasing its dedication to safety in shooting sports.

SLG2, Inc is proud to present the 2023 Safe LivinG Excellence in Safety Awards to GLOCK and Ruger. Each company will receive a cut crystal trophy on Friday, April 14 that signifies importance of always reflecting on safety. The GLOCK award will be presented at 10 a.m. in booth #4755, and Ruger’s award at 3 p.m. in booth #5051.

For more information on tour dates and the mission of SLG2, Inc, visit shootlikeagirl.com and follow us on Instagram and Facebook.

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl®, Safe LivinG™, Hunt Like A Girl™ and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.

Safe LivinG™ Awards GLOCK® with Q1 Excellence in Safety Award

ATHENS, Ala. – March 22, 2023 – SLG2, Inc., the industry’s leading event marketing company and includes brands Shoot Like A Girl®, Safe LivinG™, Hunt Like A Girl™ and SLG2 Consulting, is proud to announce GLOCK® as the first recipient of the Safe LivinG Excellence in Safety Award. Through community outreach, commitment to public safety and its partnership with Safe LivinG, GLOCK demonstrates exemplary performance in advocating for safety in shooting sports and personal protection.

“As a longstanding partner of SLG2, Inc. and an avid leader in the shooting industry, GLOCK serves as a perfect candidate for our Q1 safety award,” said Karen Butler, founder and president of SLG2, Inc. “Between its Follow the Four campaign, Cobb County’s Safety House and overall dedication to education and safety, the brand has impacted and educated thousands of new and experienced shooters.”

The company generously donated $100,000 to Georgia’s Cobb County Safety Village to build GLOCK’s Gun Safety House. This interactive miniature home is used to teach Safe Neighbor contact, Safe Place and gun safety to the youth in the community. Cobb County’s Safety Village believes that education is the key to reducing risk and protecting the public, teaching the importance of safety techniques, guidance on crime prevention, and, most importantly, gives residents hands-on learning experiences.

“At GLOCK, firearms safety is our #1 priority in order to increase awareness and educate those who own or handle firearms,” said Ainsley Connor, communications manager at GLOCK. “We are honored to be receiving the safety award and are proud to partner with an organization like Shoot Like A Girl and Safe LivinG, who share the same values as us in encouraging responsible gun ownership.”

With more than 37,000 pledges, GLOCK’s Follow the Four campaign encourages firearm safety and responsible gun handling and ownership. The campaign underlines the four primary rules of firearm safety:

1. Treat all firearms as if they are loaded.

2. Never point the muzzle at anything you are not willing to destroy.

3. Keep your finger off the trigger until you are ready to fire.

4. Always be sure of your target and what is beyond it.

 To commit to the movement, visit followthefour.com.

GLOCK will receive a cut crystal trophy that signifies importance of always reflecting on safety, presented at the 2023 NRA Annual Meeting & Exhibits. For more information on tour dates and the mission of SLG2INC, visit SafeLiving2.com and follow us on Instagram and Facebook.

About Safe LivinG™

As a leader in the industry, SLG2, Inc., an events marketing company, has added Safe LivinG™ events to its repertoire. These additional events promote public safety by introducing women, their families and communities to personal and firearm safety practices. The Safe LivinG™ rig travels to cities across the United States providing attendees the opportunity to shoot a pistol and rifle, utilizing InVeris Training Solutions’ state-of-the-art military grade firearm simulator. Attendees are afforded a side-by-side, hands-on comparison of firearms from the top manufacturers at the gun bar, with firearm safety continually reinforced. Interactive product demonstrations and discussions will be given on a wide array of topics including personal and home security plans, safe firearm storage, and much more. Parents are encouraged to bring their children for a one-on-one safety chat with a Safe LivinG instructor. Safe livinG™ events are free to each guest thanks to the SLG2, Inc’s generous corporate partners, including

Bass Pro Shops/Cabela's, TrueTimber, Beretta, GLOCK, Black Rifle Coffee, Magpul, Colt, Ruger, Savage, Springfield Armory, Taurus, Volquartsen, Vortex, Walther, GSM Outdoors, Hawk Down/Out, HME, Hunter Specialty Calls, Scent Away, SME, Skull Hooker, Stealth Cam, Big Game, Crossfire, Avian X, Birchwood Casey, Cold Steel Knives, GPS, TekMat, Walkers, GTM, InVeris, Lacross Footwear, Thermacell, SABRE, and USCCA, S & S Outdoors, Women’s Outdoor News and CZ USA.

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl®, Safe LivinG™, Hunt Like A Girl™ and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.

Join the Movement…Hunt Like A Girl® and Beretta Team Up in Support of NSSF’s Plus One Initiative

ATHENS, Ala. – March 1, 2023 – Hunt Like A Girl®, a brand of SLG2, Inc., which includes Shoot Like A Girl®, Safe LivinG™, Hunt Like A Girl and SLG2 Consulting, and Beretta USA are teaming up in support of NSSF’s Plus One movement for their annual guided Turkey Hunt at Midwest Whitetail Adventures in Clay Center, Kansas from April 21-25, 2023. One lucky winner will get the chance to introduce someone new to hunting through guidance from an all-female Hunt Like A Girl and Beretta team.

One hunt can be all it takes to create a new hunter for life. NSSF’s Plus One movement strives to recruit the next generation of hunters and shooters and grow America’s hunting heritage. Join the Plus One Movement and invite a friend on your next hunt. The mission works to secure a strong future for generations of hunters and shooters to come.

“A major barrier for women wanting to participate in or learn about hunting is simply not having an opportunity to try it. We love introducing new hunters to the industry through our annual contests.” said Karen Butler, president and CEO of SLG2, Inc. “Thanks to the NSSF and its Plus One movement, we get to share and foster a new love for the outdoors alongside some amazing women in the industry. We invite and encourage new and experienced outdoorswomen and men to do their part and vote for this year’s Turkey Hunt Plus One.”   

Hunt Like A Girl and Beretta invite industry professionals, shooting and hunting enthusiasts and the general public to join the movement. From now until March 10, participants will get the chance to vote on videos submitted by previous Hunt Like A Girl winners, highlighting how past hunts have immensely impacted their lives and why their Plus One is the perfect contender for the hunt.

Voting for the contest will be open to legal residents of the United States and District of Columbia who are 18 years of age or older. Voting will take place online and is limited to one email address per day.

To learn more about SLG2, Inc. and Hunt Like A Girl’s mission, partners, resources and events, visit ShootLikeAGirl.com.

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl®, Safe LivinG™, Hunt Like A Girl™ and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.