TrueTimber® Partners with HEVI-Shot® to Produce Lifestyle Apparel

INMAN, S.C. – August 11, 2022 – TrueTimber has announced a partnership with HEVI-Shot to produce lifestyle apparel for the popular shot shell brand. TrueTimber delivers their extensive manufacturing capabilities to offer HEVI-Shot fans and shooters the top-quality apparel they demand. All the items in this line feature the trusted fabrics and proven construction TrueTimber is known for. Fans will be able to purchase these apparel items online or in store from retailers across the country.

“HEVI-Shot ammunition is known for its dedication to quality, performance and having a passion for the outdoors,” said TrueTimber CEO Rusty Sellars. “We are thrilled to partner with a brand that shares our passion, and it’s exciting to see what we can create together. TrueTimber never sacrifices quality, and we are excited to use our production capabilities to extend the HEVI-Shot product lines.”

HEVI-Shot is the industry leader in performance shotshell ammunition. Founded by CEO Ralph Nauman and a team of fellow duck hunters in 1999, HEVI-Shot was the industry’s solution for those who were continuously disappointed in the performance of steel shotshells. Using his own experiences as a reference, Nauman ensures his products are constantly high quality and will achieve the best results possible. Serious hunters can rejoice in knowing that each product is designed to be the best in its class, so even the most difficult shots end in success.

“TrueTimber has become one of the most recognizable camo brands in our industry by bringing new and innovative patterns and styles to the outdoor market,” said Tina Larsen, HEVI-Shot Marketing Manager. “The quality of their products is a direct reflection of the passion we share for the outdoors. We are very excited to partner with TrueTimber to bring to market a line of HEVI-Shot branded lifestyle apparel that will appeal to men, women and children that live the hunting outdoor lifestyle.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® and CJB Motorsports to Unveil New Paint Scheme at World of Outlaws Knoxville Nationals

INMAN, S.C. – August 5, 2022 – TrueTimber and CJB Motorsports will unveil an all-new paint scheme on Spencer Bayston’s No. 5 sprint car during the World of Outlaws NOS Energy Drink Sprint Car Series Knoxville Nationals. The new car design features TrueTimber’s popular Strata camo pattern, a favorite amongst hunters heading into the fall hunting seasons. The action will take place August 10-13 at Knoxville Raceway in Knoxville, Iowa.

“We really love the look of the new car design, and we can’t wait to see it unveiled in front of all the fans in Knoxville,” said TrueTimber CEO Rusty Sellars. “Spencer quickly got us on the board in the World of Outlaws with his win at Huset’s during the car’s initial debut and it’s been exciting to see his success and momentum grow in the series. As we shift our focus from fishing to hunting, it only made sense to update the car with our most popular hunting camo pattern.”

Earlier this year, TrueTimber announced a partnership with CJB Motorsports as the Title Sponsor on Spencer Bayston’s World of Outlaws sprint car. Bayston found his way to victory lane during the car’s debut race with a standout performance at Huset’s High Bank Nationals less than 12 hours after the official partnership announcement. The initial car design featured TrueTimber RipTide camo, an all-purpose fishing camo pattern popular amongst anglers all over.

“Everyone here at CJB Motorsports are excited to reveal the second in a series of special paint schemes for our iconic partner TrueTimber Camo,” Chad Clemens, owner of CJB Motorsports, expressed. “CJB Motorsports has a rich history at the Knoxville Nationals with not only great performances, but exciting paint schemes. With our entire team being outdoorsmen and avid hunters, we could not be prouder to promote the best retailing camo brand on our cars.”

CJB Motorsports cars, hauler and track vehicles all feature TrueTimber camo designs and team members can be seen wearing TrueTimber apparel. Fans can purchase Spencer Bayston and TrueTimber co-branded apparel both trackside and online.

Spencer Bayston, a 23-year-old native of Lebanon, Indiana continues the 2022 season as a contender for the Kevin Gobrecht Rookie of the Year with the NOS Energy Drink World of Outlaws Sprint Car Series as driver for the venerable CJB Motorsports team. Bayston has quickly risen through the ranks as a sprint car driver tallying multiple World of Outlaws wins.

CJB Motorsports is a winged, 410 sprint car team that fields entries for driver Spencer Bayston in the World of Outlaws NOS Energy Drink Sprint Car Series Tour. Founded in 2005, the team has worked to establish a standard of excellence in short track racing through fielding competitive entries and providing exceptional exposure for marketing partners.

To learn about the entire TrueTimber product line and see all available patterns, visit

TrueTimber.com. Details about future product launches can be found on TrueTimber’s

Facebook, Instagram and Twitter pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

TrueTimber® Announces New Lifestyle Apparel for Days Off

INMAN, S.C. – July 28, 2022 – TrueTimber has released a new lineup of apparel that embraces everything about the more casual days outside or during the offseason. The collection offers an extensive selection of Lifestyle and Performance Tees that can be worn year-round as well as new offerings in the popular Twin Reef Shorts, with all the needed durability and features one can expect for being out and about during the warmer months. TrueTimber continues to offer premium styles throughout every season, and this new collection of lifestyle apparel is no exception.

The TrueTimber Lifestyle Tee collection allows for TrueTimber fans to show support while never sacrificing comfort or style. With each design prioritizing both performance and comfort, every shirt offers stretch, moisture wicking and antimicrobial fabrics to ensure the summer heat is never an obstacle. Each design is constructed with high-tech material blends and tagless back labels to provide comfort all day long–whatever the occasion may be. With sizes ranging from S-3XL, the perfect everyday tee is available to all. TrueTimber lifestyle tees are available in a wide range of colors and designs. MSRP $9.99-$29.99. See the entire lineup of lifestyle tee here.

TrueTimber Twin Reef Shorts offer total functionality and comfort on the bass boat or into town. The 180 GSM polyester makeup ensures the shorts remain lightweight and breathable while the insta-dry micro woven body fabric continues to keep the cool as the summer months progress. Functionality is not lost in the Twin Reef shorts, with an easy access cargo pocket to accompany the two front and two back pockets. As is expected with all TrueTimber products, quality is at the forefront of the Twin Reef shorts. With reinforced belt loops and lined pockets, it is a sure thing that this new line will last all summer and many to come. The Twin Reef shorts are available to purchase in Black, Khaki, Moon Mist or Gibraltar Sea offerings. MSRP $29.99. See the lineup of Twin Reef shorts here.

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.