SK Guns Contributes $750,000 Through SK Gives Back Initiative

HAYMARKET, Va. – December 19, 2023 – SK Guns®, the Nation’s only series driven, limited edition manufacturer of custom firearms, has contributed $750,000 to various organizations through their initiative, SK Gives Back®. SK Guns is not just in the business of building custom guns, they are also committed to enhancing industry growth and development opportunities.

“Looking back three years after we started SK Gives Back, it has been amazing to see the impact these programs have had in their communities,” said Simon Khiabani, owner and founder of SK Guns. “We have the privilege of partnering with amazing organizations dedicated to the betterment of the shooting sports, military veteran and firearm communities. We are honored to work with each group, and are excited to expand this initiative in the future.”

SK Gives Back was created in 2020, with the goal of giving back to those in need both locally and nationally by donating firearms and financially to organizations committed to enhancing personal growth and development opportunities. Since its inception, the program has made a significant impact by raising $750,000 through its various initiatives. SK Gives Back currently supports organizations that support shooting sports as a whole, firearm safety, hunter education, and conservation efforts.

As SK Guns continues to grow and innovate as the Nation’s leading limited edition manufacturer of custom firearms, SK Gives Back continues to represent their unwavering commitment to the shooting sports, military, veteran, and firearm communities.

To learn more about how to get involved or discuss how your foundation can partner with SK Gives Back, visit skguns.com/contact-us/.

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About SK Guns/SK Customs

We have changed the future in being the industry’s only series driven custom, limited-edition, production of manufactured collectible firearms. The SK Guns® brand has taken the next step to further deliver our vision on what custom limited-edition means to us by being “Uniquely Custom®”.

Our team of master engravers, expert finishers, historians and master gunsmiths dedicate themselves to every detail within our brand of SK Customs® production lines of custom firearms. TO learn more about our past, current and future products, visit skguns.com

Murray Road Agency Named AvantLink 2023 Agency of the Year Finalist

CHARLESTON, South Carolina – December 19, 2023 – Murray Road Agency, a full suite marketing agency rooted strongly in the hunting, shooting, tactical and outdoor spaces, has been nominated as a 2023 Agency of the Year finalist by AvantLink for its affiliate marketing services and growth.

AvantLink is the largest independently and American-owned affiliate network in the world and works in more than 50 verticals, including a very strong presence in hunting, shooting, tactical and outdoors. AvantLink bestows Agency of the Year honors and several other awards as part of its yearly AvantAwards.

Murray Road has established itself as a major affiliate marketing service provider. The agency has had dedicated resources and team members in place for several years and has achieved exponential growth for its clients. The agency provides several other marketing services for a wide-variety of brands and organizations, but saw the need to add and expand affiliate marketing right away.

“This is a great honor for our team,” said Murray Road Agency President and CEO Tim Brandt. “To be named a finalist by such a large and diverse affiliate marketing provider is a testament to our team and our approach. We met the AvantLink leadership team several years ago at SHOT. We had one client on the platform that was only doing a few thousand dollars a month in its second month. Thanks to a strong partnership with AvantLink, several clients that trusted our vision and a dedicated and innovative team, our clients will end 2023 doing millions of dollars in revenue on AvantLink alone. In fact, in November of this year, we had more than half a dozen clients notch the highest month on record in affiliate marketing revenue. We thank AvantLink for such a high honor that comes with being recognized, and send gratitude to our brand partners for investing in our team.”

Understand, Integrate, Dedicate

Murray Road’s success with AvantLink, and in affiliate marketing in general, can be attributed to an extreme focus on affiliate marketing, paired with a keen understanding about how it does or should fit into a brand’s overall marketing mix. Some brands have stand alone affiliate marketing programs that can run independently and achieve growth. Others might take a nuanced approach to get them off the ground, or provide the surge needed to get over a plateau or hurdle that has stalled affiliate marketing growth.

Murray Road’s robust portfolio in traditional marketing services includes media buying, public relations, ambassador management, social media and performance marketing. All of which can be, and have been, an immediate and scalable growth driver in affiliate marketing. As an agency, Murray Road sits in various seats for multiple brands, the many perspectives, areas of expertise and metrics around return on investment and brand value provide an economy of scale that isn’t easily replicated.

Murray Road’s investment in dedicated, talented and passionate individuals to drive affiliate marketing services for its brand partners, new and historical, is another advantage. When an organization partners with Murray Road, that partner will receive a motivated and knowledgeable end user that not only knows the marketing landscape, but participates actively in the lifestyle outside the confines of the office.

This full immersion of experienced and talented marketing professionals allows for day one expertise to brands that are new to affiliate marketing. But it also allows Murray Road to assume or take over expansive and established affiliate marketing programs and provide the insight and guidance needed to take them to the next level.

Murray Road offers a full spectrum of marketing, communications, sales support and business services. The team delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners.

To learn more about Murray Road affiliate marketing services, contact Affiliate Marketing Manager Worth Osgood at worth.osgood@murrayroadagency.com. To see more on the agency, visit murrayroadagency.com or follow on Instagram @murrayroadagency.

About Murray Road

Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, we can and will market it. We also excel in retail environments both digitally and brick and mortar and are expanding into other consumer markets as well. We are an equal opportunity employer and are looking for additional team members regularly. More information on the agency, specific services or our team is available at murrayroadagency.com.

Gun Tote'n Mamas Proudly Supports Military and First Responders

NORTHBROOK, Illinois – December 18, 2023 – Gun Tote'n Mamas is proud to announce its year-round discount of 20% off all regularly priced bags for Military and First Responders. This exclusive offer represents commitment, respect, and privilege to assist the men and women who serve our country and communities.

Gun Tote'n Mamas honors the sacrifices made by those in the armed forces, first responders and other public service professionals. That's why the company extends this discount to active-duty personnel, veterans and dependents, law enforcement officers, firefighters, EMTs/EMS, nurses, doctors, public service/government employees and retired individuals from these professions.

"We are humbled to support those who dedicate their lives to protecting and serving others and our Nation," said Claudia Chisholm, President of Gun Tote'n Mamas. "By offering this discount, we hope to make our high-quality concealed carry bags more accessible to those who daily put their lives on the line."

In addition to the year-round discount, Gun Tote'n Mamas is proud to support organizations such as the Military Women's Memorial. This organization honors the service and sacrifice of women in the military and provides a place for their stories to be shared and celebrated.

Gun Tote'n Mamas offers a wide range of concealed carry bags that combine style, functionality and safety. Each bag is meticulously designed to provide easy access to firearms while ensuring secure and discreet carry. With a variety of sizes, styles and colors available, there is a broad choice for every individual's needs, preferences and profession.

Gun Tote'n Mamas is committed to providing exceptional products and outstanding customer service. When you need us, we will be there to guide you through options from leather qualities to bag form and function. We drill it down to you, personally!

To take advantage of the year-round discount and explore Gun Tote'n Mamas' collection of concealed carry bags, visit gtmoriginal/military-discount.com.

For more information about GTM Original and its services, visit gtmoriginal.com or call 847-446-0700 Ext. 105.

Media contact: Maggie Dazzio, Murray Road Agency

E-Mail: maggie.dazzio@murrayroadagency.com

About Gun Tote’n Mamas

Since 2009, Gun Tote’n Mamas has been a champion in women’s protection. As an affordable line of concealed carry leather purses and handbags, inspired and developed by women, for women, GTM creates reliable, durable products designed to carry all kinds of self-defense tools. Its parent company, Kingport Industries LLC, is 100% American women owned and operated. Each GTM product is tested by certified instructors in elite training facilities, including CSI, FBI and Navy SEALS. Visit gtmoriginal.com.