SLG2 Inc. Welcomes Burris Optics as New Corporate Partner for 2024

ATHENS, Ala. – February 6, 2024 – SLG2, Inc. is thrilled to announce the addition of Burris Optics as its latest corporate partner for the upcoming 2024 season. This partnership showcases their commitment to providing top-quality products and empowering individuals in shooting sports.

With nearly 50 years of optical engineering experience, Burris Optics prides itself on delivering products that offer the perfect combination of features and performance for successful hunts or days at the range. These optics are built to provide a lifetime of reliable performance.

Over the past 15 years, SLG2, Inc. has had the privilege of hosting over 36,500 guests in their immersive SLG2 experience. As the company celebrates its 15th anniversary, SLG2, Inc. remains steadfast in its mission to empower individuals to participate in shooting sports with confidence. With a legacy of success and a promising future, SLG2, Inc. continues to positively impact the lives of countless individuals.

"We are thrilled to welcome Burris Optics as our newest corporate partner," said Karen Butler, Founder and President of SLG2 Inc. "The company’s commitment to excellence and dedication to providing top-notch optics align perfectly with our mission of empowering individuals in shooting sports. Together, we will continue to make a positive impact on the lives of new and experienced shooters."

With its focus on accuracy, durability, and innovation, Burris Optics has become a trusted name in the industry. Its products are built to withstand the rigors of the field and deliver exceptional performance every time. To learn more about Burris Optics and experience these exceptional products firsthand, we invite you to visit Shoot Like A Girl’s Bass Pro Shops and Cabela's tour locations. Stop by and discover the quality and innovation that Burris Optics brings to the world of hunting and shooting.

Together, SLG2, Inc. and Burris will continue to inspire and empower individuals to embrace shooting sports and create unforgettable experiences.

For more information about SLG2, Inc and its brands, please visit shootlikeagirl.com.

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.

About Burris

Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.

PWS and Lone Wolf Arms Welcome Justin Raney as New Director of Sales

Justin Raney joins Primary Weapons Systems and Lone Wolf Arms as new Director of Sales, bringing years of industry experience and passion for the brands.

BOISE, Id. February 2, 2024 – Vigilant Gear Holdings is proud to welcome Justin Raney as new Director of Sales for both Primary Weapons Systems (PWS) and Lone Wolf Arms. Justin brings with him 16 years of experience within the firearms industry, with a primary focus on the tactical side of the market. Justin has been involved in sales, manufacturing and purchasing throughout his years of experience, bringing with him a diverse background of skills. After spending 6 years with Vertx as both a territory sales representative and Regional Sales Manager, Justin went on to join Big Daddy Unlimited as their Director of Purchasing. From there, he joined Zev Technologies as their Director of Sales before joining the Vigilant Gear team. His extreme passion for hunting, shooting and the outdoor industry make him a perfect fit for this position. “I am thrilled to be part of such a dynamic and innovative company,” says Justin, “PWS and Lone Wolf have always been renowned for pushing the limits of innovation in our industry and I look forward to playing a part in what will be an extremely promising future.”

For more information on PWS, head to primaryweapons.com. For more information on Lone Wolf Arms, head to lonewolfarms.com.

Media Inquiries:

pwspr@murrayroadagency.com

About Primary Weapons Systems

Primary Weapons Systems (PWS) was formed in 2008 as a rifle component company and has since grown to be one of the largest firearms manufacturers in the Northwest. The PWS Long-Stroke Piston System which takes the operating system from Kalashnikov’s AK design and merges it with Stoner’s AR platform, gives a hybrid rifle to shooters looking for a low-maintenance yet reliable and accurate firearm. PWS manufactures AR-15s in .223 Wylde, .300BLK and 7.62×39- all with the long-stroke piston operating system. As of 2022, PWS was purchased by Vigilant Gear, LLC. For more information, visit www.PrimaryWeapons.com or @PrimaryWeapons on Instagram & Facebook.

Savage Arms, Massachusetts Division of Fisheries and Wildlife, and Outdoor Stewards of Conservation Foundation Collaborate to Support Conservation Efforts

WESTFIELD, Mass. – February 2, 2024 – Savage Arms announces the release of a new video in collaboration with Outdoor Stewards of Conservation Foundation (OSCF) and Massachusetts Division of Fisheries and Wildlife (MassWildlife): Connecting With Conservation. The video acknowledges the significant contributions made by industry manufacturers, state wildlife agencies as well as hunters, anglers, trappers, and shooters (HATS) to support wildlife conservation efforts across the country through the Pittman-Robertson Act.

As part of their ongoing commitment to conservation, OSCF has developed a video series titled 'Connecting with Conservation' where they collaborate with industry manufacturers and state fish and wildlife agencies. The latest installment of this series showcases a visit to Massachusetts at the Savage Arms headquarters, shedding light on how firearms manufacturers like Savage have helped pave the way for the Pittman-Robertson Act to contribute to the work of wildlife agencies, and thanking outdoors men and outdoors women for their role in conservation.

“All of us at Savage appreciate the support from our loyal customers and are proud of the impact they have on American conservation efforts,” said Beth Shimanski, director of marketing for Savage Arms. “Each time you purchase a Savage Arms product, you are contributing to the maintenance and protection of the outdoors and its wildlife. Thank you to all of our customers for being primary funders of conservation.”

“We appreciate Savage Arms hosting a factory tour for staff from MassWildlife. It was great to learn of their dedication to conservation and to work together to create this video that finally acknowledges and thanks all these primary funders of conservation” said OSCF Executive Director Jim Curcuruto. “Efforts like teaching hunter education, building shooting ranges and managing habitat and wildlife populations are possible because of the $3.6 billion that America’s 60+ million active HATS (hunters, anglers, trappers and shooters) contribute each year through their purchases of hunting and fishing licenses as well as excised taxed products such as firearms and ammunition.”

The 'Connecting with Conservation' video series is produced with the support of The Murray Road Agency. Funding for this project is provided by the Multistate Conservation Grant Program (F23AP003940), a program supported with funds from the Wildlife and Sport Fish Restoration Program and jointly managed by the Association of Fish and Wildlife Agencies and the U.S. Fish and Wildlife Service.

To view the new video visit https://www.youtube.com/watch?v=NoF7B9evHCE

For more information on Savage Arms, please visit https://www.savagearms.com/.

For more information about the Outdoor Stewards of Conservation Foundation please visit www.OutdoorStewards.org.

For more information about the Massachusetts Division of Fisheries and Wildlife please visit www.mass.gov/masswildlife.

Media contact: Tim Brandt, Murray Road Agency
E-Mail:  tim.brandt@murrayroadagency.com

About OSCF

Outdoor Stewards of Conservation Foundation (OSCF) is a 501c3 nonprofit organization that works with all aspects of the outdoor market to use research-based communications and engagement programs that help recruit the next generation of HATS (Hunters, Anglers, Trappers and Shooters) and promote the fact that HATS are primary funders and stewards of conservation in America. To learn more about OSCF programs; Fill A Bag While Filling Your Tag, Come With!, Connecting with Conservation, and the Outdoor Industry Communication Council, please visit www.OutdoorStewards.org or contact Jim Curcuruto at (203) 450-7202 or jim@stewardsofconservation.org.    

About Savage

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.

About MassWildlife

The Massachusetts Division of Fisheries and Wildlife (MassWildlife) is the state agency responsible for the conservation of freshwater fish and wildlife in the Commonwealth, including endangered plants and animals. MassWildlife restores, protects, and manages over 230,000 acres of lands and waters for wildlife to thrive and for people to enjoy. Through the effective management of wildlife and habitat, MassWildlife ensures quality outdoor recreational opportunities for hunters, anglers, and outdoor enthusiasts who enjoy the impressive variety of plants, fish, and wildlife found in Massachusetts. Outdoor skills clinics, wildlife education workshops, presentations, and online resources provide all residents with a greater understanding and appreciation for wildlife conservation.