CANADA: THE NEW FRONTIER OF WILD TURKEY HUNTING WITH ROB KECK ROB KECK

Our Briefing

In the spring of 2025, Rob Keck made history as the first person to complete the Canadian Wild Turkey Super Slam, marking a milestone in turkey hunting history. Murray Road was the “driver” in documenting this achievement from start to finish—capturing the hunt, and promoting the accomplishment in February 2026.

CAMPAIGN OBJECTIVES

Murray Road created a campaign that included support from Bass Pro Shops, True Timber, and Winchester Ammunition. The efforts included a documented film and article through legacy outdoor publication, Outdoor Life, PR efforts, social media, email marketing and an exclusive early showing of the film before its debut during a seminar at the National Wild Turkey Federation’s 50th Annual Convention & Sport Show.

Rob Keck Outdoor Life Canada Superslam

The Results

The historic achievement preserved on film, and a powerful brand storytelling moment that reached hundreds of thoughts of hunting enthusiasts nationwide.

Media Coverage:

  • Potential Reach: 2 Million
  • Social Media: 8 posts reached 144,000 views
  • 2 press releases reached 1 Million
  • 6 E-Newsletters reached 302,400 + recipients
  • Exposure at the 50th Annual NWTF Convention & Sport Show in Nashville

VIEW HERE: https://www.outdoorlife.com/hunting/canadian-turkey-super-slam/

The conclusion

The campaign successfully celebrated Rob Keck’s historic Canadian Wild Turkey Super Slam, connecting heritage, conservation, and trusted outdoor brands. Through film, PR, social media, email, and exclusive events, Murray Road amplified the story to a highly engaged audience, generating significant reach and meaningful brand exposure across multiple channels.