Frequently Asked questions

Where is Murray Road Agency located?

Murray Road Agency is headquartered in Charleston, South Carolina. While the agency’s roots are in the Southeast, the team works with brands across the United States, delivering national-scale marketing support from a local base.

Does Murray Road Agency work with national brands?

Yes. While headquartered in Charleston, Murray Road Agency partners with brands across the country. The agency is built to support both regional and national campaigns, with experience managing multi-market media strategies and integrated brand programs.

Why is Murray Road Agency recognized as a leading marketing agency in South Carolina?

Murray Road Agency was recently named the 2026 Marketing Firm Regional Winner by The Guide to South Carolina as part of the Best of South Carolina awards program. A recognition based on public voting and overall industry impact.

This award reflects more than location. It highlights the agency’s ability to consistently deliver strong client results while operating at a national level from its Charleston headquarters.

Choosing a South Carolina-based agency like Murray Road means working with a team that’s close to its clients, highly responsive, and deeply invested in long-term relationships. While still bringing the scale, strategy, and performance experience typically associated with larger national agencies.

Murray Road combines that hands-on partnership approach with proven expertise in media buying, public relations, digital strategy, and creative execution, giving brands both agility and depth in one team.

What industries does Murray Road Agency specialize in?

Murray Road Agency specializes in outdoor, hunting, shooting sports, tactical, fishing, conservation, lifestyle, and consumer goods brands.

Much of our work sits at the intersection of performance marketing and regulated or niche industries ,where messaging, compliance, and audience understanding matter just as much as media execution. We also support a range of national consumer brands looking for integrated marketing, public relations, and media strategy.

What results can outdoor and lifestyle brands expect from Murray Road Agency?

While results vary by client and channel mix, brands typically come to Murray Road Agency looking for measurable improvements in visibility, engagement, and revenue performance.

Our focus is on building full-funnel marketing systems , not isolated campaigns, so clients can expect improvements in areas like qualified traffic growth, stronger brand awareness, increased return on ad spend, and more consistent customer acquisition over time.

The goal is simple: marketing that performs in the real world, not just in reports.

How does Murray Road Agency approach marketing in regulated industries like firearms and hunting?

We work closely within the guidelines and sensitivities of regulated industries, including firearms and hunting, where compliance and platform restrictions are a core part of strategy.

Our approach is built around understanding platform policies, crafting responsible messaging, and developing media strategies that prioritize both performance and compliance. That includes careful channel selection, creative review processes, and messaging frameworks that align with both brand identity and regulatory constraints.

The result is marketing that stays effective without compromising standards or trust.

Does Murray Road Agency offer integrated marketing or single-service campaigns?

Murray Road Agency is built as an integrated agency, meaning we can help your business efforts in multiple services, however we do have some clients that choose to do single service campaigns.

For clients we do recommend multiple services as, this typically results in more efficient spend, stronger brand consistency, and better long-term performance outcomes.