GTM SEO Services

Our Briefing

Our client, a leader in their niche, engaged us to enhance brand visibility and drive website
traffic through strategic SEO initiatives. Their key objectives included improving keyword
rankings in competitive categories, conducting a comprehensive site health audit, eliminating
toxic backlinks, identifying high-value backlink opportunities, and boosting their Google score
and overall SEO performance.

Insight

Murray Road identified a critical opportunity to strengthen the client’s digital presence by
focusing on high-intent keyword strategies, resolving technical SEO issues to improve site
health, and developing a robust backlink profile to enhance domain authority.

The Solution

To meet the client’s goals, we implemented a multi-faceted approach:

  • Conducted an in-depth competitor analysis to uncover keyword gaps and capitalize on
    industry opportunities.
  • Targeted high-volume, high-intent keywords to improve rankings and attract relevant
    traffic.
  • Resolved technical SEO issues, optimizing site architecture and improving the site health
    score from 79% to 91% within 7 months.
  • Removed toxic backlinks and secured high-quality backlinks through targeted outreach to
    industry-specific websites.
  • Continuously monitored trends, user intent, and traffic patterns to ensure sustained
    performance and refined strategies over time.

The Results

Our efforts produced measurable improvements across key metrics within 7 months:

  • Site Health: Improved by 15%, enhancing user experience and SEO potential.
  • Keyword Rankings: Average position increased by 22%, moving from 16.52 to 12.76,
    boosting visibility for key terms.
  • Clicks: Grew by 61%, driving more qualified traffic to the site.
  • CTR (Click-Through Rate): Improved by 99%, rising from 1.63% to 3.25%,
    demonstrating stronger alignment between search results and user intent.
  • Landing Page Engagement: Top 10 landing pages saw engagement gains of 30.3%,
    28.6%, and 10.7%. Optimized underperforming pages achieved up to 29.4%
    improvement in performance.

The Conclusion

This case study demonstrates the transformative impact of a strategic, data-driven SEO approach.
By addressing technical challenges, refining keyword strategies, and building an authoritative
backlink profile, we delivered measurable growth in traffic, visibility, and rankings. These results
reflect our commitment to exceeding client expectations and providing customized solutions that
deliver lasting value.